First, the content and positioning of WeChat WeChat official account. \x0d\ 1。 Without direction, it is equivalent to a headless fly. Send a little of this information, send a little of that information, and the user groups are not unified. The future marketing of WeChat is launch, which is different from the extensive marketing in Weibo. Therefore, WeChat needs real fans to generate real feedback. Therefore, it is necessary to clarify who is the object of communication, interaction and push every time. The more you know about these target groups, the higher your trust will be. \x0d\2。 With a clear positioning, it is necessary to formulate a complete product marketing plan. The pushed content is the most important, because the content will directly affect the purchase of readers, and content preheating is the best method. Remember: \x0d\( 1) Doing WeChat marketing is equivalent to doing an industry classic, and the key is the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy. \x0d\(2) Publishing an article doesn't have to be lengthy, but it's best to arouse readers' thinking. Generally, the length is about three or five hundred words. \x0d\(3) Push, you don't have to push articles every time. It is also a good way to promote some tips and tricks, as long as it can help potential customers and readers. I recently subscribed to a psychological learning WeChat account, and every time I pushed a message that was the same as Weibo's, I like it very much, because the amount of information is small, it will not affect my life, and I can learn new knowledge. I like this WeChat official account very much. \x0d\(4) Simplicity is power. Don't turn your WeChat WeChat official account into a universal application \x0d\(5) Push content at night, because readers have enough time to read and push content during the day, which is suitable for product promotion. At that time, customers can order products and bring real sales of products. \x0d\ Follow the above steps, and you will have a WeChat WeChat official account that is attractive to fans. \ x0d \ x0d \ Second, the promotion method of WeChat WeChat official account, our promotion expenses are not much, but as the saying goes, good wine is afraid of the deep alley. What should I do if I want to stand out from the numerous WeChat WeChat official account and gain stable fans every day? Here are some tips to promote WeChat WeChat official account. \x0d\ 1。 Let the old customers join in first. One of the biggest advantages of the trust public platform is to manage customers, or fans. Many enterprises say that running an old customer is much more important than acquiring new customers. In the past, the cost of maintaining old customers was high, complicated and troublesome. With WeChat, it's different, because the functions and contents are set according to their preferences, and they are forced to push by mass sending every day. Therefore, WeChat is the best weapon to operate old customers at present. \x0d\2。 People nearby \x0d\ This is also the simplest method, namely: personalized signature. Bind WeChat WeChat official account to a micro-signal, and then set an induced personality signature. Then check the people nearby, and you can be seen by others. If your signature attracts others, you may get attention. Bian Xiao is not talking about theory. Someone has tried. Less than an hour after the beginning, it attracted about 120 people. All I do is set a personalized signature, and then occasionally check the people nearby. \x0d\ How to enlarge this method? Because the people around us are limited after all, attracting attention in this way can only be effective in the early stage. So how do you zoom in? It's very simple. Just log on to WeChat in different places and check the people nearby, and then your address information will be saved for about an hour. If you have a good chance, you can get more than 30 people's attention in this hour. So how to quickly change places and land? That requires us to have multiple trumpets and then land quickly in different places. The best way is to take a bus. Take the bus, don't stop at every stop, land on the horn. If there are 50 trumpets, each trumpet can handle 40 fans every day, then it can handle 2000 fans every day. But this will definitely be very tiring and requires strong execution. \x0d\3。 Shake it \x0d\ if you feel tired? What to do! Shake it! \x0d\ just sit at home and do it. Bind WeChat WeChat official account with micro signal, and then "shake". Our goal is to let them see our signatures or add us, so you can keep shaking. Someone tried it, and the effect was surprisingly good. The advantage of this method is that it can break through geographical restrictions. Shake it according to the recent user who shakes the phone at the same time. If there is no one nearby, you can pair up with other relatively close users. \x0d\4。 Event promotion \x0d\ Event promotion can be divided into online and offline. Online also includes Internet and WeChat activities, and there are many ways. \x0d\ Online activities: Initiate activities in Weibo, and you will have the opportunity to organize gifts; Or launch an activity on WeChat to introduce friends around you to get preferential gifts and so on. \x0d\ Offline mode: For example, restaurants need to promote their own micro-signals. As long as they launch activities to let each guest pay attention to WeChat, they can enjoy discounts or send certain foods; For example, at the event site, use interactive functions such as shaking, coupons, and micro-wall to directly suck powder; For example, during the exhibition, display the QR code of the enterprise as much as possible, and users can get a sign-in gift or participate in the lucky draw by scanning the code. \x0d\5。 Old customers recommend \x0d\ to design "trade-in" preferential activities, or give back to old customers. In short, let the old customers share the communication and bring more fans. The focus of new and old activities is to design a good process to make old customers feel interesting or useful, and the effect is good! \x0d\6。 With the help of other people's resources, the mutual promotion effect of \x0d\ WeChat is far better than that of Weibo. Make 1000 fans first, and then start to find people to push each other. Every time it works well, it will get hundreds of fans. Therefore, it is also very important to do WeChat cooperation. \x0d\ If you have completed the above aspects, I'm glad to tell you that your WeChat WeChat official account has surpassed 90% of the WeChat WeChat official account in the network, but it's hard to defend against attacking the city. How to maintain the account advantage after coming to deuex? This is what I'm going to say next. \ x0d \ x0d \ III。 Understand Wechat WeChat official account correctly and have a good business philosophy \x0d\ 1. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It takes 29 days a month to cultivate customers, and 1 day promotion may be more effective. Please forget about sales for a while. \x0d\2。 Don't be busy pushing a lot of content to potential customers every day, create a topic that you can communicate with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed. \x0d\3。 If you want to create more opportunities to communicate with readers, you should ask readers more questions. Ask readers when they like to receive content, and hope readers can give more opinions. \x0d\4。 Don't be carried away by the case of three months 1 ten thousand fans. No matter how many fans there are, it's still useless if they can't be turned into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans. \x0d\5。 Pay attention to competitors' wechat. If you follow 50 competitors' WeChat, 50 accounts will teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers. \x0d\6。 Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what they can do better, which is more conducive to their future operations. \x0d\8。 We respect our customers, but we don't please them. People who lose their attention will lose their attention sooner or later. As long as you continue to provide value, those who stay will stay. \x0d\9。 Focus on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers. \x0d\ 10。 To do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ Space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards interpersonal relationship chain. \x0d\ 1 1, doing a good job of accurate keyword reply can guide readers to know more about themselves and their own enterprises and gain readers' trust. \x0d\ 12。 The authentication of WeChat is very important to enhance the trust of enterprises, so we try to pass the authentication of WeChat as soon as possible. \x0d\ 13。 Never sit at home alone and study WeChat marketing. Often go to some qq groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups. \x0d\ 14。 If water doesn't flow, it will become stagnant water. If WeChat official account is not active, it is a dead number and has no value.