Big companies do SEO.
Go through the process and communicate PK with relevant departments. Working hours are more than 50%, with limited authority. If you have any data requirements, you have to find technical requirements, and you can't find them yourself. To raise a demand, you have to prepare multiple plans to prevent only one plan from being cut off.
There are also good places to get in touch with more things, such as search engine BD, such as changing volumes and Aladdin; Access to larger data; You can contact people who are more awesome; Can be gilded ...
Small companies do SEO.
Trapped in the domestic status quo, it is difficult for small websites to do SEO traffic, and it is difficult to go to the sky.
Based on the two current situations of "SEO's rights in the company are severely restricted" and "it is becoming more and more difficult to do SEO traffic", many SEO practitioners think that SEO has no future, and most of them consider changing careers.
SEO career change
Generally, when SEO changes careers, it will basically choose products or operations. As for why we should choose products or operations, everyone has different opinions, but I am sure that a considerable proportion of SEO will change products because they are products.
Some of them are more different and turn to development.
There are several career changes:
Change lines without changing posts
Change jobs without breaking or standing.
It is also divided into "horizontal exchange" and "vertical exchange". Horizontal communication is like changing from SEO to products, and vertical communication is equivalent to appreciation, such as changing from SEO to traffic operation.
Change routes and shifts.
Basically equivalent to cross-border
Is SEO promising?
The general view in the industry is: "SEO has no future"
First of all, it depends on what SEO is used for. There are two kinds:
Looking for a job by SEO
Earn money by SEO
If it is the first type, it is right that there is no future except for some companies in certain industries. At least this trend is becoming more and more obvious.
In the second case, there is still a lot of room and a bright future.
First of all, "finding a job with SEO" and "making money with SEO" are two different routines, and "making money with SEO" can be divided into n different routines.
"Looking for a job by SEO" has no future, because the company itself limits the scope and way of obtaining SEO traffic, which inherently locks the personal vision in SEO. You only need to care about how this station gets the SEO amount within the specified range, and don't care about anything else.
The industry said that "SEO has no future" mostly means that it is getting harder and harder to do SEO traffic to the company's website, so SEO has no future. But if we say the value of traffic, for most industries, SEO is still an important channel to obtain high conversion and accurate traffic, and there is no other channel to replace it, at least for the domestic market.
We began to say "visual mode", so what is the visual mode of SEO? From "generating SEO traffic" to "encircling traffic" to "realizing traffic", the upstream and downstream nodes of all links have a thorough understanding.
Generate search engine optimization traffic
Who is behind the traffic?
Whose traffic value is high?
How much can you sell for 10 thousand traffic?
Do mass content or vertical content?
Do long-term or short-term?
Black or white?
……
circulation flow
How to increase PV? Put the induced content? Pagination? …
How to increase the second visit? Create a tool class page?
Multiple websites guide each other? Multiple channels guide each other?
……
traffic monetization
Selling traffic?
Selling stations? Selling catalogs? Selling second-level domain names?
Buy advertisements?
Selling products?
Selling services?
……
Search marketing triangle: user-search engine-website. Most gay friends are concerned about the interaction between "search engines and websites", that is, how to get specific traffic and care about the number of UVs per day, rather than who is behind each UV.
Some SEO trainings are actually about the routines of making money by SEO, not the routines of making money by SEO traffic, and their concerns are different, so they are all called various "XXX SEO training for making money".
There are many vertical stations in sub-industries. The industry is unpopular, but the unit price is high, one day 100~200ip, and millions of profits a year. Foreign trade is even worse because domestic and foreign consumers have different habits.
How to find a market segment with high unit price? Make several sub-domain sites and sell them. Is it okay to act as an agent? ……
Pay attention to this number. Crouching Tiger, Hidden Dragon in gay friends, there are some great gods who earn more than one million yuan a year, and everything they do is in black and white. This slag can only be as good as it ~ ~ ~
I think SEO is more suitable as a skill than a career. It is sensitive to business and industry, at least close to money.
How to increase the sensitivity to business and industry? How to improve the visual pattern of SEO?
extinguish
Get in touch with "people who make money by traffic" and learn as many questions as possible from them:
+How did you come up with this traffic?
+What channels and methods are used to obtain this traffic?
+How to achieve it?
In short, the clearer their entire industrial chain, the better.
Pay more attention to the changes of traffic prices in different industries.
Just take a look at the transaction prices of various websites. I know in what range the unit price of site traffic of different contents is.
Pay more attention to the unit price of products in different industries.
Pay more attention to the strange tricks of getting SEO traffic.
Go to the top websites on 5 1 18 every day and find their way one by one.
Pay more attention to the people behind the traffic. In addition to search engines, where are they concentrated? What can I contact?
Take a quick look at Pig Bajie, QQ Group and WeChat Group to see which ones are more interesting.
Reprinted from gogo personal wechat account.