Corporate image films are used for enterprises to participate in exhibitions, bids, returns, customer demonstrations, employee training, etc. Vision film and television believes that corporate image is not only a simple copy of the enterprise, but also a promotion package of corporate image, which should come from the enterprise, be higher than the enterprise, have the pre-advertising purpose and certain incitement. The image film should shock and infect the broadcast audience. After seeing the corporate image film, customers should have the intention to cooperate with the enterprise. Leaders will have greater confidence in the enterprise and give more policy help to the bidding.

Corporate image propaganda films sometimes play a greater role than the effect of an advertisement. Some enterprises put in a lot of advertisements, but most of them are about products. People only know the names of these products. When talking about this enterprise, others may not know the nature of the enterprise, or they may pretend that the products of this enterprise are produced by another enterprise, and sometimes even have a collateral effect, endangering the development of the enterprise or making wedding clothes for others.

A good corporate image propaganda video can win the trust of the public, create a consumer psychology for the products and services of the enterprise, expand the visibility of the enterprise, increase the goodwill and confidence of investors or partners, attract more talents to join, stimulate the professionalism of employees and create higher benefits and values.

Besides being cheaper than advertising films, corporate image promotional films are also widely used. Not only can it be played to customers as a promotional film alone, but it can also be inserted into the news to play quickly. The corporate image propaganda film is characterized by conciseness, concentration and consistency, which is the concentration of corporate culture. It not only makes enterprises more clear about their own positioning, but also makes all activities have rules to follow, which can make the outside world have a clearer impression on the corporate image. Corporate image propaganda film is also a supplement and continuation of corporate information film. More than ten minutes of enterprise information film introduces the enterprise in detail, while the short propaganda film of enterprise image can play the role of finishing touch, making it 100% publicity and promotion.