1. Good reputation

A good name, easy to spread, can increase your popularity several times. For example, Fu Ge, who buys rice, and Fu Ge, who sells rice on WeChat, know at a glance that they sell rice; For example, Arvin of Nongwei. You can tell at a glance that it is an agricultural product. The name suggestion of WeChat is your industry or product plus your personal name. It is not recommended to use any micro store or English name, which is difficult to identify. In addition, the micro signal should not be too complicated. It is recommended to use numbers or simple English letters to facilitate everyone to add your WeChat.

Choose the right product

Doing WeChat marketing has a heavy choice. It is suggested that the selection should have the following characteristics:

① High gross profit: guarantee 50% gross profit, even the higher the better.

2 Less competition: For example, local specialties, clothes and shoes are not recommended to be sold on WeChat because there are too many.

③ Good quality.

Public demand: everyone can have needs, such as products to eat, and everyone is willing to try. If it is clothes or shoes, it is either dissatisfied with the style or inappropriate.

⑤ Easy to spread: It is not convenient to write too many words and put too many pictures on WeChat, so it is best to make the product clear within 200 words, which is also convenient for everyone to remember.

6 FMCG: Bian Xiao Awei had to push the mask up. Mask is a fast-moving consumer product, but there are many people making masks on the market now, so when choosing brands, we must choose the products of some big companies and enterprises, so as to ensure the quality of products, because most of the WeChat circle of friends are our relatives and friends.

Familiar with products

Before selling a product, you should be very familiar with the product and be able to extract its selling points. Like my dried salted duck, what is its selling point? I mainly refined from the following points:

① Free-range salted duck is healthy, safe and delicious.

(2) The traditional process does not contain any harmful substances.

3 high-end gift box packaging, gifts tall.

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1. Number of friends

There must be a certain number of WeChat friends on WeChat. If there are only dozens, it is impossible to do WeChat marketing. There must be at least 200 friends in the early stage, and they must be high-quality friends to produce certain effects. Of course, you can also increase your WeChat friends through some later efforts.

2. Impression of friends

You might say, isn't selling something related to your personal character? If so, you are wrong. If you are a street vendor, or you may not need it on Taobao, it may be relevant to sell things on WeChat now. In other words, it is also important to handle your relationship with friends, customers, classmates, etc. Whether your reputation among friends is good or not, how do people evaluate you? Most business starts with friends around you. If your friends don't approve of you and support you, how can you convince others?

3. Social resources

Social resources need some experience, which is more difficult for college students who have just graduated. But for those friends who have worked for several years, you haven't met and made friends with other friends besides colleagues, such as customers and partners. They have certain social network resources, which will play a very important role in your WeChat marketing meeting, because they are the mainstream of society, rich and well-connected, and can get their support and get a good result.

4. Copywriting skills

Wechat marketing depends on your words to impress people. If you can't describe it in words, just send pictures, and you can't impress others at all. A good product needs a talking word to support it, so that it can have vitality. For example, a friend who sells clothes, do you think it will be effective to directly put pictures of clothes and colors, styles and sizes of clothes? You often do this, your friends are annoying, and your good friends are fine, such as ordinary friends or friends you don't know, and they will definitely blacklist you. Therefore, to do WeChat marketing, you must have a certain writing skills, and you don't need how good the copy is. At least you have to describe the product clearly.

5. Marketing ability

Marketing ability can not be ignored. Xiaomi's success lies in his strong marketing ability, which is very important on the Internet. We all say that doing WeChat marketing is of course inseparable from the word marketing.

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