Sales need the support of company leaders and the mutual help of colleagues. This year, I have made great progress in organization and coordination, business development and management: 1. My ability to deal with emergency problems and grasp the psychological state of others has been enhanced; 2. Self-adjustment ability of mentality is enhanced; 3. The management experience of the team and the operation ability of the overall regional market need to be improved; 4. The overall market awareness needs to be improved; 5. Learning ability, market foresight ability and control ability have been enhanced.

Second, the sales performance review and analysis

Not much performance this year: 1. It laid the foundation for the company's operation in the key regional market centered on Jining in southwest Shandong; 2. Successfully develop four new customers; 3. The total cash payment for the whole year was 165438+ ten thousand, exceeding the tasks specified by the company.

My analysis of my grades is as follows: 1. My company has been operating in Shandong for three years, so I learned from the experience of previous years. This year, I personally focused on finding key markets and operating Jining market with Jinxiang as the core. Through two months' market operation, we have also explored some experiences, laying the foundation for next year's operation; 2. New customers are open, and four new customers have been implemented. As the saying goes, "choice is more important than hard work", and the dealer's "strength, network, distribution ability, cooperation and investment consciousness" directly determines the quality of market operation; Although I have completed the cash distribution task stipulated by the company, I am still far from the goal of 2 million set by myself. The main reasons are: a. The company's service lags behind, especially the delivery time, which seriously affects the sales confidence of the market and dealers; B. The expansion speed of new customers is too slow and the quality of customers is poor; C. the positioning of key markets is not clear and firm.

Third, shortcomings in the work.

Among the new customers I visited throughout the year, there were more than 10 with strong intentions, but because I didn't follow up later, I didn't have enough confidence, but few of them were finally implemented, wasting excellent resources!

For Tengzhou market, the foundation is still very good, but the investment awareness and company management of dealers are too poor. There are several mistakes in this market: 1. Did not find other potential high-quality customers to supplement at the right time; 2. Failure to guide dealers to operate the market independently according to our ideas.

For Pingyi market, although the local protection is serious, through the coordination of relations, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer.

Finally, in the summary of liquor sales, as a liquor salesman, I have some suggestions for the company: 1. Pay attention to the shaping of brand image; 2. Improve various rules and regulations and salary system, so that it can give full play to the subjective initiative of personnel; 3. Strengthen the hardware investment of products. The first impression of a product should give people a feeling of "value for money, value for money".

Listen, pick something.