Part 1: 2022 Personal Work Plan Collection of Sales Supervisor As a sales supervisor, I have worked out a 20xx work plan for myself, so that all aspects of the company can go smoothly.
1. Establish a stable sales team and be familiar with my project business.
Talent is the company's most valuable resource, and all the sales achievements come from having a good property consultant. First, formulate the personal work plan of the property consultant and supervise the completion. Building a United and cooperative sales team is our focus now. Building a harmonious and lethal sales team at work should be a major task.
Second, improve the sales system.
1) Assist the sales manager to do a good job in site management and sales, be familiar with and master the on-site operation process, set an example, supervise the on-site property consultants to standardize services, continuously improve service quality and establish a good image of the company;
2) According to the sales policy formulated by the company, control the sales discount of the real estate, ensure the accuracy of sales control, and be responsible for the audit of the "house purchase budget table" on site.
Third, cultivate property consultants to find problems, sum up problems and constantly improve their habits.
The purpose of training real estate consultants to find and summarize problems is to improve the comprehensive quality of real estate consultants, find and summarize problems in their work and put forward their own views and suggestions, so as to improve their sales ability to the level of a real estate consultant.
Fourth, market analysis.
Arrange to step on the plate, set the goals and requirements of weekly step on the plate, and implement them by personnel. Collect the feedback from all the people in the section, summarize it and give it to the sales manager. Regularly exchange the information obtained at each step in the morning and evening meetings, so that every property consultant can know the latest market trends.
5. Actively assist property consultants to promote sales.
Is to find sales words to enhance the confidence of property consultants. (for example, the location is different: the price is high, prices are being reduced elsewhere, and the landscape is poor. )
Sales target of intransitive verbs
According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into various property consultants to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks. If there is something unfinished, find out the reason and correct it in time!
Seven, morning meeting and evening party and training plan
1) There is a morning exercise meeting every day, which reflects the company's formal and rigorous management philosophy. The summary meeting is to exchange information with each other and check the sales execution effect on that day;
2) Make a training plan and implement it. Achieve the effect of combining work and rest and improving the ability and enthusiasm of players;
3) Regularly assess and rate the field personnel. 8. Customer management.
Do a good job in customer information registration, and urge property consultants to do a good job in customer tracking. Maintain and serve customers who have already made a deal, and urge them to introduce new customers to buy a house; How to follow up and visit customers? If the property consultant is on vacation and sees that the customer is in a state of laissez-faire, let the property consultant play a subjective role in his work, strengthen his sense of responsibility and raise his sense of heroism.
Part II: Personal Work Plan Collection of Sales Supervisor As a sales supervisor in 2022, in order to make all aspects of the company work smoothly, I made a work plan for 20xx years.
I. Overview
As any profit-making unit-only the sales department is the only profit-making unit, and all other departments are cost units. The sales department of our company can only be regarded as the sales department at best. Judging from the fierce competition in the furniture market, the sales department must upgrade from passive sales to active sales through scientific planning, implementation of standards and quantitative assessment.
Second, the construction of the sales team
People who have all the advantages of employing people also have all the disadvantages of employing people. Reorganize existing employees. Old employees are our wealth. They are familiar with customers, the operation process of our factory and the market. They can better reduce the impact of structural reform on customers. They just need to reorganize and divide their functions and powers according to the planned structure of the company. It is important to set enforceable standards or requirements and let them know the methods and skills of active sales. At the same time, do a good job in the recruitment, training, screening and reserve of relevant personnel;
Third, the function of the sales department.
1. Collect market information and conduct market research;
2. Analyze the market situation and demand, make correct market sales forecast, and provide scientific basis for inventory production;
3. According to the sales statistics of this year and the same period last year, make monthly, quarterly and annual sales plans;
4. Summarize market information and put forward suggestions for product improvement or product development;
5. Grasp key customers and control product sales trends;
6. Development and rational distribution of marketing network;
7. Establish and improve customer data files at all levels to maintain two-way communication with customers;
8. Management and maintenance of potential customers and existing customers;
9. Cooperate with relevant departments of this system to do a good job in promotion activities;
10. Display goods, design and distribute promotional materials according to the requirements of the promotion plan.
Fourth, about the brand.
"xx" brand has been established for a long time and has certain preconceived advantages. This advantage will continue to expand. In addition, independent brands should be differentiated and accurately positioned in terms of product style, decoration atmosphere and audience. Differentiation is reflected in products, decorations, ornaments and so on. Products include materials, structures, components, etc. We should not only learn, but also surpass them.
Verb (abbreviation of verb) channel management
Upgrading from the original bulk goods to monopoly is also the main purpose of this reform, making full use of the existing customer information, optimizing the composition of dealers, upgrading from mom-and-pop stores and self-employed stores to collective units and group units, and gradually developing to regional, provincial and municipal total distribution. This is not far away. As long as our product quality and service can stand the test of customers and communicate well, big customers will naturally be interested. If there is a chance to make money, someone will look for it. The problem is that we should be ready for the opportunity.
Management and utilization of intransitive verb information
At present, there are more than 2,000 contact ways for dealers, furniture stores and shopping malls (more than 800 for foreign investors), which have not been reasonably divided and utilized due to unclear powers. In addition, the statistics of population and economic data in various regions of the country and the ranking of the top 100 counties in the country. There are also online shopping mall investment information, take the initiative to contact customers with monopoly intentions and so on. These are precious materials for marketing. Due to the passive thinking of the sales department and the decision-making of the leaders, it is a pity that these things are put in the drawer. We should make full use of it to determine the target market and target customers more quickly and accurately.
Seven, about communication
At present, the newspaper media is very weak, only Guangzhou Furniture Newspaper is doing it, and it is a waste not to do soft articles that can be given away. In addition, through the promotion of blogs, some furniture newspapers have published some articles recently, which has a certain impetus to brand building. Due to the continuous promotion in recent days, the spread on the Internet has achieved good results. Xx Furniture Forum has four advertising spaces, and the registered number of this forum is more than 200,000. Other websites have also changed three advertisements. In addition, Sohu's furniture blog has been visited more than 40,000 times, and SouFun's blog has more than 30,000 times, and articles are often recommended to the home page. The number of views of our website is close to 20 thousand, and there are more than a dozen platforms being promoted. The total flow is about 200,000. Of course, the customer may not be able to convert it into a purchase after reading it. The purpose of promotion is to let more people know our brand and form a word of mouth. Since there is no other publicity channel, it is necessary to increase online publicity.
Eight, about the dealer
At present, there is basically no strategic support for dealers or specialty stores, and there is no other way except to give special prices. Dealers are basically single-handedly, not to mention loyalty. It is the support and help that manufacturers should do to help dealers and specialty stores make sales (promotion) plans. Only in this way can the feelings between dealers and manufacturers be increased and must be improved in the future. The promotion strategies and advertising methods in various places mainly include: outside shopping malls: local network platforms, TV stations, short messages, community distribution of publicity materials, DM direct mail, community elevator advertisements, radio advertisements, newspaper clippings, etc. ; Inside the shopping mall: X display stand, floor stickers, channel flags, glass stickers, information poster clips, shopping mall light box paintings, atrium hanging, etc. There are also flags, booths, posters, promotional labels and leaflets in the store. There are off-season sales plans in the off-season and promotional activities in the peak season. Not all plans have to be paid by the manufacturer. What dealers want is a feasible reference scheme, because the education level of our dealers is generally not high at present. Although many retail investors are not suitable for these at present, we have not only given support to a few specialty stores. Yes, on the one hand, it gives the dealers confidence and reputation (for example, there are other dealers who want to be our brand to visit our current store. What do we want the existing dealers to say? We have done almost nothing except delivery and collection! On the other hand, it is to sum up the experience of promotion for us to open stores in a larger area in the future.
Nine. corporate culture
Does corporate culture have anything to do with sales? The relationship is too great, because sales is the window, directly facing customers, and it is necessary to establish a systematic corporate culture, unify external publicity, leave customers with the impression of being a group and a positive development enterprise, and increase customer confidence. At the same time, corporate culture plays an important role for everyone in the whole company. For example, the company has been unable to retain people, and salary is not the whole reason. Corporate culture is fundamental. The company did not give them a bright future, a beautiful vision, and no entertainment facilities and places to study. If they are unhappy, none of them can stay. What else is there to remove people from the enterprise?
X. About production
The company has been out of stock for more than a year. Up to now, the total sales volume has not increased, and there has been an embarrassing situation that customers can't follow up after opening the store. Because we can't do it, what's the purpose of participating in the exhibition? Now the leader has come up with a solution, hoping it will be effective. What I want to say is OEM. Due to management and other reasons, this method which can effectively improve productivity has not been well utilized. It is suggested to invite talents in this field and establish a complete OEM management system. IKEA can be number one in the world without its own factory. We can learn from it.
Of course, theory without practice is empty, and practice without theory is blind. The next job is to increase the intensity of practice. The company determines the sales expectation (target), formulates the strategic direction, and then the sales director and regional manager conduct market research, visit customers, terminals, products and competitive products in various regional markets, understand the market, be familiar with the differences in various regions, plan the achievable goals, and make a feasible next operation plan.
Part III: Collection of Personal Work Plans of Sales Executives in 2022 1. Transfer of work from grass-roots level to management level
I have been engaged in sales in this project for half a year and have accumulated a certain number of customers, including clinched customers and potential customers who have not clinched a deal. I handed over the after-sales work of customers and the long-term follow-up service of potential customers to a new employee who succeeded me, giving him the opportunity to exercise and a stable customer resource chain, thus achieving the goal of taking over my work quickly.
Second, the identification and training of gold medal salesmen.
For several new colleagues, choose a new employee who has the potential to become an excellent salesperson and can make satisfactory performance to replace himself.
I hope the company will do more training activities these two days, give new employees a chance to fully show themselves, and let me observe valuable personnel, who will be selected before the 25th. I hope the company will give more support.
After the new employee is confirmed, there will be a 20-day employee training, which is divided into three stages, each stage is 7 days, including one day off and 2 hours in the evening. Pay attention to his work during the day, make records, summarize during training, and let him improve quickly through the requirements of new employees, so as to achieve the company's goals.
Third, build an efficient team.
Managers no longer rely solely on themselves to achieve the performance stipulated by the company like sales, but involve all aspects, including team mentality management, system management, target management, on-site management and so on. Summarize the following points to do a good job in team management:
1. Create an aggressive, united and upward working atmosphere. The supervisor should not be a typical example of all hardships and all tiredness. The easier the supervisor is, the better the management is; Rewards and punishments should be clear and fair, everyone should be democratic and equal, and fully mobilize the enthusiasm of each member. In life, the project manager needs to care more about his colleagues so that everyone can feel the warmth of the team;
2. Formulating good rules and regulations Although the project director is the maker or supervisor of rules and regulations, he should be an example of observing rules and regulations. If it is difficult for the project director to abide by it himself, how to ask the team members (sales consultant work plan) to do it?
3. Establish a clear goal * * * The project manager should plan the development vision and personal development plan for the employees and coordinate them with the project objectives.
Fourth, fulfill your responsibilities.
1. Put the company's interests first, take the company's interests as the goal, and be absolutely loyal to the company;
2. Assist the sales manager * * * in project management, obey the arrangement of superiors, and do every job well;
3. Preside over the daily work of the sales department, preside over the daily morning meeting, and communicate with superiors and subordinates and the relationship between the sales department and other departments;
4. Create a good working environment, fully mobilize the enthusiasm of every employee, and maintain a United, cooperative, high-quality and efficient working atmosphere;
5. Timely convey the policies issued by the company and constantly evaluate them;
6. Responsible for the implementation of house payment recovery, and urge the sales staff to carry out the loan process normally;
7. Do a good job in daily telephone call registration and audit, check the sales control table, count the daily room reservation, and fill in various statistical forms to ensure the accuracy of sales;
8. Responsible for organizing sales staff to summarize and exchange sales experience in time, strengthen business cultivation and continuously improve business level;
9. Responsible for handling customer complaints and reporting to the sales manager after investigation and analysis.
Chapter four: The personal work plan of sales executives in 2022 highlights that the development of the company cannot be separated from the overall quality of employees, the company's policies and team building. Improving execution, establishing an excellent sales team, and having a good working mode and working environment are the keys to work. As a sales manager, I made a work plan for 20__ years in order to make all aspects of my sales department go smoothly.
1, sales target
The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.
2. Establish a relatively stable and familiar sales team.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a United and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.
3. Improve the sales system and establish a clear and systematic business management method.
Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.
4. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits.
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.
5. Establish sales and service outlets in regions and cities.
According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.
Chapter 5: Personal Work Plan of Sales Executives in 2022. 20xx is a new year and should be a breakthrough year. In the past 20xx years, the cumulative sales volume of xx has exceeded xx million units, achieving a perfect result of a year-on-year increase of xx%. So in 20xx, in order to achieve the breakthrough of 20xx annual sales, our task is very heavy. No pains, no gains. There is still a lot of work to be done this year. At the same time, I also feel a great responsibility. From sales consultant to manager, this role change does not mean reaching the end of learning. In management and business, we should strengthen our study, set an example and be strict with ourselves. In the following sales work, I will be more aggressive and try my best to do everything well, whether it is personal sales performance or the sales performance of the whole sales team, I will try my best to do it. I wrote down my future work plan and kept it in mind, as follows:
First, the sales task
1, leading the team to complete the sales plan and target of the month issued by the leader.
2. Use your own sales experience to guide and help sales consultants and help negotiate prices when necessary.
3. Communicate company policies, give positive energy to sales staff, enhance sales enthusiasm and promote transactions.
Two. Supervise and manage the daily sales work of exhibition hall and sales staff.
1. Instrument: Check gfd at the morning meeting to see if he has uniform work clothes and wears badges. Men wear ties and women wear scarves.
2. Exhibition Hall Cleaning: Check the cleanliness of vehicles and negotiation tables in the exhibition hall regularly every day. The vehicles that everyone is responsible for must be tested before 9 o'clock, and all the exhibition cars must be unlocked. Record the nonconformities and feed them back to the sales manager;
3. Exhibition hall layout: cooperate with the marketing department to arrange the exhibition hall, take customers as the center, and create a warm and comfortable sales environment. Update the promotional materials of the exhibition hall, including updating promotional videos, promoting brands, promoting sales and enhancing customer confidence;
4. Reception at the front desk of the exhibition hall: If the personnel on duty leave their posts for special reasons, they need to find a replacement, who will undertake all the duties at the front desk, so that customers can be received by a sales consultant as soon as they enter the exhibition hall. Check the discipline of the sales staff in the exhibition hall at any time;
5. Duty inspection: emphasize the importance of duty, check the duty of the personnel on duty and record the report;
6. Daily work of sales staff: regularly spot-check the customer orientation of sales staff and the return visit of three forms and one card, investigate the sales process of sales staff, and coordinate the daily work tasks of sales staff with the tasks that need to be completed. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary. Report the whole day's work and the tasks to be completed tomorrow to the sales manager at regular intervals before leaving work every afternoon. Handle customer complaints within the scope of duties to improve customer satisfaction;
7. Data feedback: urge sales staff to register at the front desk (including test drive registration, exhibition hall registration form, etc.). ), and emphasize the accuracy and timeliness of input. Do a good job in data statistics (daily, weekly, monthly, etc.). ) every day, and the data feedback analysis, find problems and find better solutions.
Third, cooperate with the marketing department to do a good job in sales expansion and market promotion.
1. Coordinate the marketing activities sent by the marketing department;
2. When the sales staff is not on duty or there are enough people, you can go out to explore the market, and the sales manager will designate and distribute leaflets.
Fourth, master the inventory and cooperate with the sales manager to plan the sales demand.
Check the delivery, data transmission, invoice and insurance of sales staff every day. Report to the sales manager for registration before going to work. For vehicles that have been used for a long time, inform the sales staff and focus on sales.
Five, assist the sales manager to do a good job of sales personnel training plan, and organize the implementation.
Rationally optimize personnel allocation and advocate healthy competition. Sales staff obviously lack business knowledge, which will directly affect sales performance. Therefore, the knowledge and business training of sales staff is the most important. In addition to the training programs planned by the company, it is also necessary to have a simulated dialogue on the price, configuration, competing models and sales tactics of the models, so as to get familiar with the models as soon as possible. Problems can be discussed, and then targeted training.
Of course, all plans are on paper. As the saying goes, practice is the criterion for testing truth. In the future work, I will try my best to put these plans into practice and lead the team to complete the tasks assigned by the leaders.
Chapter VI: Personal Work Plan Collection of Sales Executives in 2022 After 20xx two months' work, I have a deeper understanding of real estate sales and learned a lot. In order to gain more and improve myself in the new year, I sum up last year and look forward to this year, and make specific plans according to my actual situation.
First, business improvement.
1, strengthen the strength of the group
In the group, I can give full play to my ability, and at the same time, it is of great help to improve my personal quality. During my two months with my colleagues, I found that Shan Hao and I have many similarities and differences in personality, many of which I want to learn and strengthen. This complementary personality can help us to check and fill gaps in specific work and improve ourselves. In the new year, I will strengthen the unity of the players. Unity is the soil for my continuous growth.
2, familiar with the project
The most important thing in sales is to know the accuracy of the project I am engaged in. I had a deep understanding of this project in the process of distributing leaflets and constantly contacting people years ago. However, in the process of receiving customers, new problems appear constantly, which makes me unable to answer customers' questions fluently, mainly because I don't know enough about the project and related real estate knowledge. After the New Year, understanding the project and real estate knowledge is the first thing to be familiar with the project. After the New Year, several new buildings have been built, which can better strengthen the confidence in their sales targets, enrich themselves in continuous learning and improve themselves in continuous practice.
Step 3 set your own goals
Only when there is a goal can there be a direction, and only when there is a direction can there be the motivation to keep working hard. At the beginning of each month, you should set yourself a goal. Start with a small goal, that is, complete the task independently and smoothly, and then complete the sales task awarded by the reward step by step until the task is exceeded. At the beginning of each month, set your own sales target for that month, and record the problems and solutions in receiving customers that day, and read the previous work logs from time to time to learn new things by reviewing the past.
Second, the improvement of their own quality.
The products sold can be different, but the purpose of sales is the same, all in order to sell their products and change them into money. Because there is no formal contact with sales, there is a great shortage in sales promotion and promotion skills, so improving yourself should start with improving sales ability. First of all, books are the most advantageous way to live knowledge. After the New Year, you should read more books about sales and sales skills, and at the same time pay constant attention to real estate news, enrich yourself in time and sum up your practical experience. Secondly, knowledge comes from practice. Only when all theories are combined with practice can we be well absorbed by ourselves, improve ourselves, start from the basics, re-learn the sales process, deepen our impression of the project during exercise, and be familiar with and learn the contract terms that customers care about. Knowledge of laws and regulations. Constantly find problems in communication with customers, solve problems in communication with the team, and constantly improve yourself. Finally, carefully observe other people's sales methods in life, especially among peers. In the early stage, we should copy other people's methods to solve problems in the sales process, and after language processing in the later stage, we can have our own solutions to problems.
Finally, I would like to thank all the leaders and colleagues of the company, because my personal progress cannot be separated from your help and support. I will continue to study hard in 20xx. I will use all my passion and wisdom to create benefits and make my career full of vigor and vitality! We are a whole and run for the same goal! I will work hard with you in Qixin, starting from a new starting point and moving towards success!
Chapter VII: Collection of Personal Work Plans of Sales Executives in 2022 I. Understanding of Sales Work
1. Market analysis, and formulate sales tasks objectively and scientifically according to market capacity and personal ability. Tentative annual task: sales of xx million yuan;
2. Make work plans in time, and make monthly and weekly plans. And communicate with business-related personnel regularly to ensure that the heads of various disciplines follow up in time;
3. Pay attention to performance management, pay attention to and track performance plan, performance execution and performance evaluation;
4. Target market positioning, distinguish between major customers and general customers, treat them differently, strengthen communication and cooperation with major customers, and win market share at the same time;
5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent suppliers of weak current products in various industries and grades, so that engineers can cooperate with the project in time when needed, share industry contacts and project information with their peers, and achieve a win-win situation;
6. Make friends before placing orders, develop good friendship with customers, think of customers everywhere, treat customers as their good friends, and achieve ideological and emotional integration;
7. Don't hide or cheat customers, and promise customers to cash in time. Honesty is not only the foundation of doing business, but also the foundation of being a man;
8. Try to maintain xx's colleague relationship, be kind to colleagues, and ensure the smooth implementation of various functions of various departments during project implementation.
Second, the specific quantitative tasks of sales work
1. Make monthly plan, weekly plan and daily workload. Make at least 30 phone calls every day and visit at least 20 customers every week, so that potential customers can change from quantitative to qualitative. Call back in the morning to make an appointment with customers, and arrange to visit customers in the afternoon, which takes a long time. Considering Beijing's vast territory, large population and traffic congestion, choose customers in the same or similar positions when making an appointment;
2. Know more about the customer's main business and potential needs before meeting the customer, first understand the personal hobbies of the decision maker, prepare some topics of interest to the other party, and provide targeted solutions for the customer;
3. Collect more engineering information from the bidding network or other channels for the reference of the engineering contractor, and put forward suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor;
4. Make records every day to prevent forgetting important matters, and mark important unfinished matters;
5. Fill in the project tracking table and follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation, acceptance, etc. , and complete each stage of work;
6. Focus on the follow-up of pre-design projects, pay a return visit to customers at least once a week, cooperate with engineering contractors to do the owner's work when necessary, and pay a return visit to projects tracked in other stages at least once every two weeks. Keep in mind the engineer's bidding date and the important date of the project progress, and follow up the return visit in time;
7. Actively participate in the project drawings and scheme design at the initial stage of design to solve the design work of this major for engineers;
8. In the bidding process, the corresponding business documents should be sorted out two days in advance and delivered to the engineer by express delivery or express delivery to prevent omissions and errors;
9. After bidding, pay a return visit to customers in time and ask about the bidding results. After winning the bid, take the initiative to ask for deepening the design, help engineers undertake all or part of the design work, and prepare the drawings (equipment installation drawings and pipeline drawings) required for construction;
10. Strive to sign the supply contract with the engineer as soon as possible, collect the advance payment, arrange the stocking in advance, respond to the demand of the engineer with the fastest supply time, and strive for early payment;
1 1. After the goods arrive at the site and the equipment is installed in the project, apply to the technical department to arrange debugging personnel to the site for debugging;
12. Prepare the acceptance documents in advance and collect the money in time after acceptance to ensure a good capital turnover rate.
Third, balance sales and life, and work happily.
1. For old customers, always keep in touch, and give some small gifts or entertain customers when time and conditions permit. Of course, banquets are not the purpose, but communication can enhance each other's feelings and better communication;
2. Use off-duty hours and weekends to learn more about marketing and management, constantly try to combine theory with practice, check industry information and products online, and constantly improve your ability.