New media operation is a series of operation means to promote, publicize and market products with the help of modern mobile Internet and the emerging media platforms such as Weibo, WeChat and Post Bar. It has the characteristics of two-way communication mode, more personalized communication behavior and diversified communication content. New media is a new media form relative to traditional media such as television, newspapers and radio. At the same time, it is a broad concept and a communication form that provides information and entertainment for customers based on the mobile Internet. New media operation is to use self-media platforms such as WeChat Weibo to carry out high-quality, high-spread content and online activities related to product marketing, brand promotion and brand planning; Push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding goals. In the era of highly developed media, everyone is a participant in the media and may become the media, so this new media operation activity came into being and became a profession.
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