Identify the target market, highlight the brand characteristics and use social media. 1, define the target market: define what the target market is. This includes age, gender, region, income level, etc. Understanding the needs and preferences of the target market helps to formulate better marketing strategies.

2. Highlight brand characteristics: How to make yourself stand out among many sports training institutions? We can consider emphasizing the professionalism of institutions in certain sports, the background and experience of coaching teams, or providing personalized teaching services.

3. Use social media: Social media is a very effective marketing tool. You can attract and keep students' attention by regularly publishing valuable content, such as teaching videos and activity photos. At the same time, you can also promote activities through social media, such as online competitions and free experience courses.