This shows what ABC is doing all day!
Corporate culture, a well-known word, is increasingly accepted by all of us. From the unified image propaganda of enterprises to the unified image of employees and the establishment of business philosophy, corporate culture has penetrated into our work more and more. As a special enterprise dealing in currency, the financial industry is closely related to the overall economic development of the country and people's daily life, and its safety and efficiency have also attracted worldwide attention. In recent years, China has stepped up the reform of banks, and several state-owned commercial banks have successively completed the share reform, resulting in increasingly fierce financial competition. As one of the four state-owned commercial banks, China Agricultural Bank will face unprecedented opportunities and challenges. In order to achieve long-term and effective development and promote the development of ABC's own work in financial competition, the author believes that strengthening corporate culture construction and shaping a good corporate image are important means for ABC to participate in orderly competition, effectively carry out business operations and achieve long-term and stable development.
First, the necessity of corporate culture construction
For the development of enterprises, people are the first factor. Only by giving full play to the initiative of good people, tapping everyone's potential, enhancing the overall cohesion and centripetal force, and finally achieving harmonious development, and to do this, we must strengthen corporate culture construction, establish an external image through corporate culture construction, enhance employees' sense of belonging, strengthen employee management through corporate culture construction, improve their own quality, realize their own values, and finally promote the great development of enterprises.
As far as the current situation is concerned, China Agricultural Bank has taken some effective measures and achieved some achievements, but it is still far from meeting the needs of the future development of China Agricultural Bank. Examples of successful enterprises tell us that successful corporate culture construction can get twice the result with half the effort, and the corporate culture construction of ABC needs to be systematic and long-term, which is a subject that needs our long-term study.
Second, the Agricultural Bank of China to implement the focus of corporate culture construction
The implementation of ABC's corporate culture construction should start from two aspects: first, the internal construction of ABC itself, including the establishment and implementation of internal systems, the education and training of employees and the code of conduct, the internal management of enterprises and even deep-seated spiritual concepts; The second is the external construction strategy of ABC, including financial market research, public relations service activities, advertising activities and image display activities; Its core can be summarized as "external image of internal strength".
(A) Internal construction of corporate culture of Agricultural Bank of China
Strict internal management should be the focus of ABC's corporate culture construction. The nature of the financial industry determines that financial enterprises should give the public strong trust. For a long time, the reputation of "three railways" given by the public to the banking industry is the concrete embodiment of trust. Therefore, ABC should focus on the rigorous, efficient and steady business philosophy and carry out internal construction around safety and efficiency. For some time, due to various subjective and objective reasons and disorderly competition in the financial industry, the "three railways" have been diluted by bank employees. In recent years, a series of financial cases have made it clear to everyone that the banking industry must operate steadily and legally, and a slight violation may lead to irreparable losses, and the "three railways" must continue to be maintained. At the same time, strict internal management can not only leave a deep impression on the public, but also enhance the trust in the strength and credibility of ABC. It is also the need for ABC to guard against financial risks, carry out normal business operations, improve its own efficiency and long-term development. Therefore, we should raise strict internal management to the basis of our own work.
Efficient and steady operation should be the principle that ABC should follow to adapt to commercial intensive operation, pay attention to benefits everywhere in its business operation, and change extensive operation into intensive operation. At the same time, put an end to the phenomenon of overstaffing, reduce unnecessary links under the condition of effectively preventing various risks, improve work efficiency and adapt to the requirements of market economy.
The internal construction of enterprise culture should also strengthen the norms of employee behavior. "Without rules, there would be no Fiona Fang". The words and deeds of ABC employees reflect the overall quality of the whole bank and are related to the overall image of the whole bank. Because the quality of each employee is different, we need a code of conduct that everyone can abide by. According to the characteristics of bank work, it should be standardized from the following points: first, the business operation process and job responsibilities; Second, professional ethics; The third is the daily code of conduct. Business operation specification refers to the strict operation procedures of each position, and is highly responsible for the business handled by itself to ensure compliance, legality and no deviation; Professional ethics means that employees really bring the spirit of loving their jobs and dedication into the scope of norms, have a high sense of professionalism and responsibility, take the cause of Agricultural Bank as their own responsibility, and establish a high sense of responsibility as masters; Daily behavior norms refer to standardizing employees' behavior from daily behavior, instrument etiquette, clothing and other details, so that each employee can develop good habits. By strengthening the standardization construction, the enterprise spirit of ABC has been formed and the corporate culture connotation of ABC has been enriched.
The internal construction of ABC's corporate culture should focus on "people-oriented". People are the foundation of an enterprise, and every employee of ABC is a part of the whole Agricultural Bank and the main body of corporate culture construction. The development of ABC and the shaping of a good image require the joint efforts of all employees, which requires all employees of ABC to establish the overall situation concept and "team consciousness" and regard ABC as their own belonging. "People-oriented" should also constantly improve the quality and ability of employees. Market competition is the competition of talents. Knowledge is an important resource to win market competition, especially among financial institutions. If you don't update your learning knowledge in time, you will fall behind. According to the current situation of ABC, in addition to the high quality of newly recruited personnel, we should also strengthen the on-the-job training and new business knowledge training of existing personnel to meet the demand of modern commercial banks for compound talents, promote the development of various businesses, and make the competitive advantage clearly reflected. "People-oriented" also requires relieving employees' worries, improving their working and living conditions, promoting their work enthusiasm, improving work efficiency and promoting the development of their internal potential.
(B) ABC's external construction of corporate culture
The external construction of the corporate culture of ABC should aim at displaying the good image of ABC, highlighting the state-owned "brand" and gaining the sense of identity and trust of the society and the public. The external display of ABC's corporate culture can be compared to the marketing stage of enterprise products. Compared with general products, the products of financial enterprises are intangible, indivisible, extensive, similar and recyclable. This requires ABC's corporate culture to seize the commanding heights, strengthen image propaganda, and display its corporate culture characteristics through various channels. Today, there are many financial institutions, and the financial products provided by financial institutions are basically the same. The advantages of a bank with outstanding reputation and high reputation are enormous. The external display of ABC's corporate culture can be realized by comprehensively introducing CI strategy, strengthening high-grade marketing activities in advertisements and participating in social welfare activities.
Strengthening quality service is another main way to show the corporate culture of ABC to the outside world. Under the market economy, the competition of financial industry is also the competition of service. Whoever can provide comprehensive, high-quality and efficient financial services to customers can adapt to the competition. All banking operations are realized by providing various financial services to customers. Therefore, continuously improving the service level is an important way for ABC to establish a good image. The improvement of service means and the renewal of service mode are endless. Only by constantly catering to customers' needs, adapting to business development and constantly providing convenient and standardized services can we be in a favorable position in the competition in the same industry and let customers feel the unique charm of ABC's corporate culture.
Three, the construction of corporate culture of Agricultural Bank of China should be combined with the construction of spiritual civilization.
China Agricultural Bank, as a state-owned commercial bank, strengthens the construction of spiritual civilization under the current situation, and organically integrates the construction of corporate culture and spiritual civilization of China Agricultural Bank. First, it can further enrich the connotation of ABC's corporate culture and enhance its ideological content; Second, it can carry forward the precious wealth accumulated by the ideological and political work of the Agricultural Bank of China over the years; Third, it can provide great impetus for the future development of ABC. Corporate culture construction is an important means to strengthen the construction of socialist spiritual civilization, an extension of spiritual civilization construction and an important means to create a harmonious society. Strengthening the construction of corporate culture is an important part of the spiritual civilization construction of China Agricultural Bank in the new period. Finding the similarities and differences between them can not only keep the Agricultural Bank in the right direction in the development process, but also promote the improvement of its management level, which is also the need of strict governance, steady operation and risk prevention. In the process of the concrete combination of the two, the following methods can be adopted to promote the mutual promotion of the two: first, we should constantly find the theoretical similarities between the two, so that both can serve the enterprise management well; The second is to strengthen organizational leadership and ensure the support of spiritual civilization activities and corporate culture construction; Third, take various activities as the carrier, enhance the participation consciousness of all employees, stimulate their work enthusiasm and promote the development of enterprise management. Such as: striving for youth civilization, striving for young post experts and other forms of activities.
The above is the author's superficial view on the corporate culture construction of Agricultural Bank of China, which is a complex systematic project and needs to be continuously enriched and improved. It is believed that with the strengthening of the corporate culture construction of Agricultural Bank of China, it will play a far-reaching and positive role in promoting the development of various businesses of Agricultural Bank of China, establishing the image of Agricultural Bank of China, and enabling Agricultural Bank of China to obtain the power of sustainable development.