Health Education and Health Promotion Implementation Plan Chapter 1 Health education is one of the basic public health service items determined by the state, which plays an important role in improving residents' health literacy, advocating healthy lifestyle, and preventing and controlling infectious diseases and chronic diseases. In order to implement the national basic public health service project, strengthen health education and provide high-quality health education services for residents in our city, this plan is specially formulated.
I. Project objectives
(A) the overall goal
Establish and improve the city's health education service network; Improve the professional and technical service level of health educators in urban and rural public health service institutions; Based on the 66 items of citizens' health literacy, the basic health knowledge is popularized among urban and rural residents, basic health behaviors are cultivated, and a healthy and civilized lifestyle is advocated, so that they can master the basic skills of self-care, and the health literacy of urban and rural residents is generally improved.
(2) Annual target
In 20XX, the coverage rate of 66 health communication activities among urban and rural residents and the awareness rate of health knowledge among key populations reached 70% and 60% respectively. 20XX years reach 80% and 70% respectively.
Second, the scope and content of project implementation
20XX project has been implemented in all counties (districts) of the city, and the main contents are as follows:
(A) the development of health education management norms
Strictly implement the national basic public health service project "Health Education Service Standard" formulated by the Ministry of Health, and formulate supplementary provisions according to the actual situation of our city when necessary. Unify and standardize service objects, contents, methods and processes. According to the social and economic development, residents' health literacy level and disease prevention and control needs, the main contents of health education activities in urban community health service institutions, township hospitals, village clinics and other grassroots medical and health institutions at this stage are as follows:
1. Publicize and popularize "China citizens' health literacy? Basic knowledge and skills (trial). Cooperate with relevant departments to promote citizens' health literacy.
2. Health education for residents: basic knowledge of health risk factors that can be intervened, such as reasonable diet, weight control, proper exercise, psychological balance, improving sleep, quitting smoking, limiting salt and alcohol, and controlling drug dependence.
3. Health education for key groups: teenagers, women, the elderly, the disabled, parents of children aged 0-36 months, etc.
4. Health education on key chronic diseases and infectious diseases: including health education on key diseases such as hypertension, diabetes, coronary heart disease, asthma, breast cancer and cervical cancer, tuberculosis, hepatitis, AIDS, influenza, hand, foot and mouth disease, rabies and brucellosis.
5. Health education on public health issues: including health education on public health issues such as food hygiene, public health emergencies, occupational hygiene, radiation hygiene, environmental hygiene, drinking water hygiene, drug rehabilitation and family planning.
(B) to carry out health education activities
At this stage, urban community health service centers (stations), township hospitals, village clinics and other urban and rural grassroots medical and health institutions must carry out the following health education activities:
1. Make the annual health education work plan. Grassroots medical and health institutions should make an annual plan for health education to ensure operability and enforceability. The plan should include six specific contents: the content, form and time of health education, implementation and quality control methods, organization and implementation process, personnel arrangement, preparation of equipment and materials, and effect evaluation.
2. Distribute health education materials. First, distribute printed materials, including health education leaflets, health education prescriptions, health manuals, etc. Placed in the waiting area, consulting room, information desk and other places of primary medical and health institutions for residents to obtain free of charge. Each organization provides at least 12 kinds of printed materials every year. The second is to play audio-visual materials, including video tapes, VCDs, DVDs and other audio-visual communication materials. Basic medical and health institutions in the normal medical time, in the outpatient waiting area or observation room cycle broadcast.
3. Establish a health education bulletin board. There shall be no less than 2 publicity columns in community health service centers and township hospitals, and no less than 1 publicity column in community health service stations and village clinics, with each publicity column covering an area of not less than 2 square meters. Publicity columns are generally set in conspicuous places outdoors, in health education rooms, waiting rooms, infusion rooms or the toll hall of institutions, and the height from the ground is 1.5- 1.6 meters. The column should indicate the name of the institution, and be updated in time according to the law of health education, season, disease epidemic situation and social activities. The contents of health education bulletin boards in community health service centers and township hospitals are updated not less than 12 times a year, and community health service stations and village clinics are updated not less than 6 times a year.
4. Carry out public health consultation activities. In various health publicity days, health theme days and holidays, social activities such as meetings, assemblies and film screenings are used to carry out health education publicity activities and public health consultation activities with specific themes and distribute health education publicity materials. Community health service centers and township hospitals carry out public health consultation and publicity activities no less than 6 times a year.
5. Hold health education lectures. Focusing on popularizing residents' health literacy and the basic knowledge and skills of preventing infectious diseases, chronic diseases and frequently-occurring diseases, taking patients with chronic diseases such as hypertension, diabetes, tuberculosis and schizophrenia and their families, pregnant women and parents of children aged 0-36 months as the main targets, holding regular health talks to guide residents to learn and master health knowledge and necessary health skills, and promoting the physical and mental health of residents within their jurisdiction. Community health service centers and township hospitals need to hold at least 1 health education lectures every month, and station and village clinics need to hold at least 1 health education lectures every two months.
6. Health education work data file management. Urban community health service institutions, township hospitals and village clinics should have complete records of health education activities, and timely collect, sort out and properly keep health education materials, records, summaries, evaluations and other materials, including words, pictures and audio-visual archives. , and gradually establish a complete work file, work assessment and effect evaluation.
(C) Health education service network construction
1. Health education is the main service content of urban community health institutions, township hospitals and village clinics. Disease control institutions at all levels should strengthen health education, and maternal and child health care and medical institutions at all levels should attach importance to health education.
2 disease prevention and control institutions at all levels should be equipped with health education professionals in accordance with the regulations. Every community health service center and township health center should be equipped with 1 health education professionals, and community health service stations and village clinics should be equipped with personnel responsible for health education to ensure that health education in urban communities and rural grass-roots units is grasped and managed.
3. Actively cooperate with the mass media. Seriously study and coordinate TV, radio, newspapers and other mass media at all levels, and set up health education channels or columns to improve the effectiveness of public health education publicity activities.
(D) Health education capacity building
1. Health education equipment configuration. Disease prevention and control institutions at all levels should be equipped with corresponding health education equipment. Community health service centers and township hospitals should set up health education rooms, publicity materials storage racks, health education bulletin boards, and be equipped with cameras, televisions, DVD players, projectors and other equipment. Community health service stations and village clinics should set up health education publicity columns and be equipped with necessary equipment.
2. Professional training of primary health education service institutions. The main training targets: health technicians and related medical workers in charge of health education in community health service institutions, township hospitals and village clinics. The training content mainly includes the basic theory, content, methods and skills of health education, the use of basic equipment of health education and the evaluation of health education effect. Full-time (part-time) staff carry out health education and receive at least 8 hours of professional knowledge and skills training in health education at the next higher level every year.
3. Technical guidance for urban and rural health education. Professional health education institutions at all levels should regularly participate in health education activities organized by urban and rural primary medical and health service institutions, provide on-site technical guidance, quality control and effect evaluation, keep abreast of work progress, understand and find existing problems, guide and correct them, and be good staff of the government and health administrative departments. Maternal and child health care, health supervision institutions and public hospitals above the second level should also strengthen the guidance of health education in urban and rural areas according to their own responsibilities and service contents.
4. Unified production of health education publicity materials. In order to reduce the production cost of publicity materials, save funds, ensure the scientificity and quality of publicity materials, and realize the dissemination effect of health education publicity materials, the publicity materials of basic public health education services are mainly designed and printed by the provincial and municipal governments, and the county (district) disease prevention and control institutions are responsible for distributing them to community health service centers and township hospitals, and then to community health service stations and village clinics.
Third, the project organization and management
1. Health administrative departments at all levels are responsible for the leadership and management of project implementation, and disease prevention and control institutions at all levels are responsible for the specific implementation of the project, including making implementation plans, personnel training, technical guidance, performance appraisal and information management.
2. Basic public health services Health education is mainly provided by community health service institutions, township hospitals and village clinics to residents under their jurisdiction. Professional institutions such as disease prevention and control and maternal and child health care at all levels are responsible for organizing large-scale and centralized health education activities in communities and rural areas. Other medical and health institutions shall provide corresponding basic public health education services according to their own responsibilities and service contents. Actively play the important role of mass media in basic public health education services.
3. Public medical and health institutions such as maternal and child health care shall be responsible for health education and technical guidance of basic public health services according to their own responsibilities and service contents.
Fourth, the project execution time
20XX March 1 to 20XX March 10.
Verb (abbreviation of verb) supervision and evaluation of project implementation
(a) under the leadership of the local government, health administrative departments at all levels should take the implementation of health education projects of basic public health services as the annual target assessment projects of key health work, and incorporate them into the work supervision, inspection and performance assessment of institutions undertaking health education tasks at all levels. Community health service centers and township hospitals are responsible for the regular supervision, inspection and effect evaluation of health education in community health service stations and village clinics within their respective jurisdictions. County (district) level disease prevention and control institutions should regularly supervise and inspect the health education work of community health service centers and township hospitals, and evaluate the effect, not less than 2 times a year. Municipal disease prevention and control institutions shall supervise and inspect the implementation of the project at least 1 time every year. The evaluation results are linked to evaluation and funding arrangements.
(2) The main contents of supervision and evaluation: formulation of project implementation plan, organization and management, use of funds, service quantity, service quality, service effect and residents' satisfaction, etc.
(III) Main evaluation indicators
1. Types and quantities of printed materials for health education.
2 kinds, times and time of playing audio-visual materials of health education.
3. Health education bulletin board settings and content updates.
4. The number of health education lectures and health education consultation activities and the number of participants.
5. Coverage rate of 66 health communication activities among urban and rural residents and awareness rate of relevant health knowledge among key populations.
6. Project management, including health education service network and work data files.
Health education and health promotion implementation plan Chapter II Health education is an important part of China's health undertakings, and it is also one of the important contents of citizen quality education and socialist spiritual civilization construction. In order to popularize health knowledge, promote the general public to form a healthy and civilized lifestyle, and improve the public health level of Xishui, this plan is formulated according to the overall deployment of the county party Committee and the county government to create a provincial-level health county.
I. Guiding ideology
In-depth implementation Prevention first? Health work policy, adhere to the basic principles of political, ideological, scientific, mass and artistic health education, coordinate and unite all social departments, carry out national health education through various communication channels and means, popularize health science knowledge, advocate civilized, healthy and scientific lifestyle, continuously improve people's health knowledge level and self-care ability, and achieve the purpose of preventing diseases, promoting health and improving quality of life.
Second, the work objectives
Initially establish a health education system to adapt to the future health reform and development, promote the construction of healthy towns, and meet the people's constant self-care needs, so as to raise people's awareness of health maintenance, master health maintenance knowledge and skills, develop good health behavior habits and lifestyles, and promote the continuous improvement of people's health level.
Third, the main work measures
(A) establish and improve health education organizations
1. In order to strengthen the leadership of health education in the county, the county government established the Xishui County Health Education Leading Group, which is responsible for the organization, leadership and coordination of health education in the county. The leading group has an office, which is responsible for daily work.
2 counties (districts), county government departments, county-owned institutions, neighborhood (village) committees, communities, etc. It is also necessary to set up health education leading groups respectively to organize and implement the health education work in this region and this unit, and determine 1-2 full-time (part-time) personnel to take charge of daily work.
(B) the establishment of a fixed position of health education
Strengthen the construction of fixed health education positions, set up health education publicity columns in the main streets and communities of the county, and set up health education special columns in the news media such as county TV stations, government websites, county publicity centers, towns, communities, street offices, departments, enterprises and institutions, and neighborhood committees. , and combined with the actual situation, set up a health education column in a prominent position in the unit. Make use of the fixed health education position, face the broad masses of the people, and carry out health education activities on a regular basis.
(3) Strengthen the standardized management of health education in the county.
Actively organize full-time (part-time) health educators in the county to learn health creation standards, train health education business knowledge, and improve their professional level and working ability. Townships and sub-district offices, departments and industries should make clear the specific requirements of various health education work in schools, hospitals, communities, workplaces, mass media, etc. according to the health education management standards, organize regular inspection and evaluation, and strengthen the regular guidance of health education work and the standardized management of files.
(four) to carry out in-depth health knowledge learning and education.
Actively organize? Health knowledge into ten thousand families? Activities, set off a climax of health knowledge learning in the county. Focusing on students, residents, employees of government agencies and institutions, patients and their families, various forms such as health knowledge lectures, health consultation, blackboard newspapers, billboards, and distribution of health knowledge leaflets or pamphlets are adopted to carry out publicity and education on popular health science knowledge and self-care knowledge for the whole people, so as to continuously improve the awareness rate of health knowledge and the formation rate of health behaviors for the whole people.
(5) Actively carry out health education on tobacco control.
Widely circulated in the county? Non-smoking area Activity venues, public * * * places, public * * * vehicles and units set up eye-catching no-smoking signs in no-smoking areas, and advocate staff of institutions, schools, hospitals and other units to take the lead in smoking. Organize large-scale anti-smoking publicity activities to form a strong anti-smoking atmosphere in the county and ensure that there are no tobacco advertisements in urban and rural areas of the county.
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