First, how to choose a training institution
Cooperation with external training institutions generally has four forms:
1. Invite professional teachers to the company for internal training.
This kind of training is mainly aimed at some general management courses and problem-solving training. Such as: execution, cross-departmental communication skills, action learning projects or solving a problem with a purpose.
2. Expatriate classes or open classes.
This kind of training is mainly aimed at the training of core talents such as middle and senior managers. Such as: president training class, CHO elite class, CPO elite class, TTT and so on.
3. Consulting training for a project of the company.
This kind of training is mainly aimed at the training that the company needs to implement a certain project or obtain a certain certification. In order to pass or implement smoothly, it is often necessary to hire consulting companies for counseling and training. Such as: quality system certification, environmental system certification and so on.
4. Entrusted training in vocational colleges
This kind of training is mainly aimed at the core R&D personnel of the company.
Second, in the choice of training institutions, we mainly value.
1, look at the hardware facilities and understand the basic strength.
Powerful training institutions are willing to invest in the construction of hardware facilities, and both office environment and teaching facilities have better fixed locations. For example, Shenzhen Qingda Research Institute, Peking University Research Institute, Yice or Heart Network, West Point and so on. , not only has a good office space, but also has its own fixed training classroom or training base. Their training and teaching basically never rent temporary venues, which shows their strength.
2. Look at the college background, understand the specialty and quality.
Looking at the background of training institutions depends on the time and premise of their establishment, but it does not mean that the bigger the training institutions, the better, or the longer the history, the more appropriate. It is important to look at its professionalism, the training plan it has made or the customers it has, its reputation among previous customers and its personnel composition. In addition, look at its website. The construction of the website is the performance of the strength of a training institution. You can also learn about its history, ideas, teachers, courses, brands, management and other related information from the website, and compare the website information with the field survey to evaluate its "character". For those companies with bad "character", we will blacklist them and resolutely do not use them in the future!
3. Look at brand awareness and understand word of mouth and word of mouth.
Brand represents the reputation and integrity of the enterprise. Creating a well-known brand requires a lot of investment, and enterprises willing to invest in brand building often have bigger and longer-term goals. The most important thing to support a brand is good product quality. Companies with high brand awareness should provide more assured and professional services, which many companies not only have personal experience, but also do. Therefore, brand awareness is one of the important reference factors in selecting training institutions.
4. See the training course to understand the adaptability.
Courses offered by training institutions are usually divided into standardized courses and customized courses. General customized courses can only be determined when negotiating with training institutions. Therefore, in this respect, we will learn from customized customers before training institutions and get as much information as possible. In fact, the level and strength of training institutions can be judged from the standardized courses inspected in the early stage. For example, does the training institution have a special curriculum development department, can it develop its own courses, and the number of lectures in open classes every year. Tsinghua Research Institute, Yice and other training institutions have announced the specific training courses and standardized training course plans for the whole year in advance, which is very beneficial for enterprises to choose in advance. From this, we can see its good standardized management and professional strength.
5. Look at the teaching staff and understand the main strength.
Enterprises need core talents, and training institutions also need core talents, namely trainers. Due to the low threshold of the training industry, the current training institutions have mushroomed and developed rapidly in various places. Taking nearly 1,000 training institutions in Shenzhen as an example, it can be said that there are few full-time trainers of their own, and most of them are contracted trainers. Because there are trainer resources, it is often the case that different companies recommend the same trainer. Trainers are the main body of training, and training institutions with their own full-time trainers can provide continuous and comprehensive services.
For example, Tsinghua Research Institute, China Merchants International and West Point all have their own full-time trainers, so such training institutions are potential target choices. In addition, it depends on the professional level of training institutions and trainers. If this training institution is a "specialist" clinic in the industry we are engaged in, or its trainers have specialized research in this field, then this kind of training institution is the first choice for enterprises.
6. Look at after-sales service and pay attention to subsequent value-added.
Training is an investment of an enterprise, so the company is very concerned about whether the training or consulting project can receive good results after completion. Companies with their own after-sales service departments and standardized service processes can better understand the importance of after-sales service. Therefore, we also attach great importance to this point in the choice of training institutions. Although almost all training companies promise to help customers maximize the training effect, it is basically impossible to achieve that kind of verbal commitment without a specific service process. In view of this, we not only pay great attention to this detail, but also learn from the customers of training institutions and professional institutions.
7. Look at the audition effect and make an effective evaluation.
The first six items are basically the preliminary basic work done by the company's human resources center, which can be said to be just an intention. Next, we need to enter the in-depth investigation and evaluation, and we need the cooperation of other departments, that is, the audition link. Immersive audition is essential before deciding to cooperate with training institutions. Enterprises can ask the other party to provide free audition, and participate in the on-site inspection with the participation of internal lecturers, relevant business departments and professionals. At the same time, seek the opinions of relevant personnel who have participated in the training before, and learn more about this institution through the business department in order to make a correct and effective evaluation.
8. Look at the price negotiation and make a comprehensive comparison.
Because the company's training funds are planned in the annual budget, the purchase price of training courses is also an important part when choosing training institutions (of course, the training effect is more important). Training is an investment, and the effect after training is unpredictable and difficult to measure. Therefore, it is very necessary to pay attention to the input-output ratio of training. When choosing courses and types, we will comprehensively consider the issue of cost performance. In price negotiation, generally speaking, on the basis of how much discount the training institution has on the original price, efforts should be made to reduce the price by emphasizing long-term cooperation, and at the same time, efforts should be made to provide additional value-added services. Then, under the same conditions, "shop around" and try to avoid "losing money". Of course, for external training procurement of enterprises, the most expensive is not necessarily the best, and the cheapest is not necessarily the worst. It is often not arbitrary to assert that it is still appropriate. However, a training manager once said that it is of great reference value: "The quality of lectures in high-priced companies may not be much higher than that in low-priced companies, but one thing is that low-priced training is good luck and poor lectures are bad luck. The high-priced training company is not much worse anyway. So now I have a tendency to choose more expensive things and better brands. Money is a small matter, but it is a big thing not to take risks with my colleagues' time and energy. "Training fees (including the time cost of colleagues, etc.). ) It is the investment of the company and the boss, and the boss's money can't be used to "waste water".
9. Sign the contract according to the details to ensure effective implementation.
After the above eight steps are completed, it is time to discuss the details and sign the contract. General cooperation agreements are drawn up by training institutions, so they must be carefully scrutinized and carefully examined before signing (many training institutions will evade their responsibilities for their own interests, so they often like to be vague and ambiguous about some details). In addition, the personnel in the training department of the company are generally familiar with the people in the training institutions, so when agreeing on some training details, personal friendship is often mixed, perhaps because of face and embarrassment, and some details such as the number of teaching materials, audio and video, courseware and other items (including transportation, accommodation and some related items required by trainers in enterprise training) are ignored. ), this must be noted. Because training institutions are not "Lei Feng", but also for profit. Therefore, when signing the contract, we must "argue with reason" from the perspective of maximizing the company's interests, and sign the contract in strict accordance with the company's risk control management and contract management regulations to ensure the smooth implementation of future training. As for the active cooperation and mutual understanding with the training institutions in the next cooperation, that is the friendship between the two sides. The so-called "first villain, then gentleman" is also.
The above nine items are the practices of some companies when choosing external training institutions, which can also be said to be operational processes.
In fact, when choosing external training institutions to cooperate, although each company has its own standards, on the whole, there is not much difference in the selection standards and requirements. What needs to be reminded here is that before choosing an external training institution, you must first understand the needs of your company! Only by choosing according to your own needs can you choose the right "partner" in a targeted manner, maximize the training benefits and add icing on the cake to the company's development!
The above is Bian Xiao's sharing, and I hope it will help everyone.