Different from micro-movies and live broadcasts, short video production does not have specific forms of expression and team configuration requirements like micro-movies. It has the characteristics of simple production process, low production threshold and strong participation, and has more communication value than live broadcast. The short production cycle and interesting content have certain challenges to the copywriting and planning ability of the short video production team. Excellent short video production teams usually rely on mature self-media or IP. In addition to high-frequency and stable content output, they also have strong fan channels. The appearance of short videos enriches the forms of native advertisements in new media.
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