OPPO and vivo have absolute advantages offline. Shoppers are all over the country. No matter what experience store it is, even if you sell a lot of mobile phones, the most striking ones are OPPO and vivo. The biggest reason is that OPPO and vivo phones are of good quality and suitable for young people. Mobile phones sell well, so naturally there are many people to choose from. Whether online or offline, aren't businesses all about making money? Let's take a look at the advantages of OPPO and vivo phones.
OPPO mobile phone design is light and thin, focusing on taking pictures. Of course, it is also very fashionable. The price is more than 2000, which is also acceptable to most people. The most important thing is to take good pictures. Nowadays, young people buy mobile phones just to look at their faces and take pictures. And fast charge. OPPO is very satisfied with these three points. How can such a young mobile phone consumer not like it?
Vivo mobile phones also pay attention to face value and taking photos, but they have different styles and are biased towards business. In other words, besides young people, there are young business people. The biggest feature of vivo is soft light dual-shot, like vivo X9Plus, dual-engine flash charging. The most important thing is that vivo has a built-in intelligent engine, which can continuously optimize the system. It is a very good mobile phone.
In recent years, the reputation of OPPO and vivo mobile phones has become better and better, and many young people like to use them, so offline stores push mobile phones. Of course, there is another reason. Recommend good mobile phones to consumers, and mobile phone stores can welcome more repeat customers. Now physical stores like to sell popular mobile phones, which also reflects the good market response of OPPO and vivo.
There are three main offline sales models of OPPO and vivo. One is that physical stores directly purchase goods from regional distributors and sell them in their own stores, so that the profits of how many mobile phones the physical stores sell are their own. The risk is that if the mobile phone can't be sold for a short time, it may be in its own hands. Because OPPO and vivo phones are updated quickly, they will be launched in the first half of the year. In order to ensure profits, physical stores will naturally ask shop assistants to actively promote OPPO and vivo products.
Another mode is that OPPO and vivo send shop promoters directly outside the physical store, and the wages of these promoters are paid by the manufacturers. Generally, you can get about 80% commission for selling a mobile phone, and the other 20% can be handed over to a physical store. In this mode, there is little division of physical stores, but there is basically no risk. Just provide counters and venues for the promoters of the manufacturers. Promoters of manufacturers can only sell their own products, and it is impossible to sell other brands to customers. If customers ask about other brands of mobile phones, these promoters will give up following up and be received by real shop assistants. In addition to OPPO and vivo, brands that focus on physical channels such as Gionee and Samsung also have similar in-store promotions, giving some customers the illusion that some shop assistants only sell a certain brand of mobile phones. The method of identifying a vendor's promoters is also very simple. When he introduces a certain brand of mobile phone to you, you can ask other brands of mobile phones in the counter. If the other person ignores you, he is probably the promoter of a certain manufacturer. These promoters won't stop you from watching other brands of mobile phones, because according to the regulations, factory promoters can't compete with shop assistants for business.
The rest are the direct stores opened by OPPO and vivo. These physical stores only sell their own products, and it is naturally impossible for the clerk to promote other brands, so it is not within the scope of this discussion.
In the past two years, OPPO and vivo mobile phones have become more and more expensive. In addition to the necessary costs, the profits are also considerable. This makes physical stores very happy to actively promote the products of these two brands. Who's got a problem with money? Although the Internet mobile phone brand headed by Xiaomi is also infiltrating offline, the price of Internet mobile phones is too transparent, and it is basically unprofitable for physical stores not to increase prices. And Xiaomi's best-selling models are basically concentrated in the price within 1500 yuan. Even if it is sold at a higher price, there is basically no profit. Physical stores certainly don't like these products.
As for buying a mobile phone in a physical store, it is better to buy a mobile phone online than to generalize. Because some consumers like to shop around before shopping, and then decide whether to buy after actually experiencing the real machine, instead of everyone having time to stare at a mobile phone and buy it online. For these consumers, it is naturally more convenient and easier to buy a mobile phone in a physical store. While other users pursue cost performance and want to buy the best products at the lowest price, these people are more suitable to choose Internet mobile phone brands.
In fact, this question is relatively simple. Vo's mobile phones are mainly offline brands, which is naturally better than other mobile phone brands. Moreover, the mobile phone sales of vivo and oppo are also excellent. It can be seen that the shopping guide is more discerning, and the success rate of recommending these two mobile phones will be even greater. Most of the mobile phones using vo are relatively young students. vo's mobile phones are mainly fashion, so they are naturally not suitable for young people. The design of the appearance is also very good, and there are many colors. Of course, it is necessary to say that you often listen to music and take photos. These two brands of mobile phones are definitely the best choice. Now people basically have a certain understanding of the parameters of mobile phones. Actually, it depends on yourself. I hope I like this kind of thing.
My classmate has been doing mobile phone business in the county for 4 years. I saw with my own eyes the stores that used to specialize in Samsung, Nokia and other mobile phones. Almost overnight, they all changed the store tricks of VIVO and OPPO, and most of them were covered by these two mobile phones.
The reason is really not how high the cost performance of these two mobile phones is, nor how good the spokesmen are when they play more and more advertisements. The fundamental reason is that the profits made by manufacturers to grassroots distributors are unprecedented. Otherwise, how can they surrender overnight?
These two mobile phones belong to BBK. The BBK system, which started as a repeater, attaches great importance to traditional channels and kills other mobile phone manufacturers. It forms an interest alliance with dealers through high rebates.
At present, the general county market has special market supervision, and almost every store will send promoters to keep a close eye on the target population and even frequently intercept potential customers of other mobile phone brands. This is still quite arrogant, because the mobile phones sold are divided into considerable stores.
As for how high the rebate of a mobile phone is, it is not convenient to say that it is a few files higher than other mobile phone brands.
Now there are cooperative storefronts of these two brands in towns and villages, and the promotion efforts are also great. With the continuous penetration and deepening of channels, the market channels owned by BBK in the future are unmatched by Huawei and Xiaomi.
Mobile phone stores are more inclined to recommend vivo and oppo mobile phones to customers, mainly because vivo and oppo mobile phones have more profit margins, lower price transparency, and mobile phone stores sell OV mobile phones with higher profits. Oppo and vivo mobile phones are mainly positioned in the offline market, and their mobile phone pricing is higher than that of Internet mobile phone brands such as Xiaomi, which reserves more profits for offline dealers, which is also the main reason why OV brothers perform well in the offline market. As Huawei and Xiaomi began to lay out the offline market strongly, oppo and vivo were still greatly affected.
Oppo and vivo are mainly in the offline market, and their pricing is relatively high. The ov brothers are both BBK companies. From the operational point of view, the business strategies of the two companies are similar. They all rely on their strong R&D and manufacturing capabilities to build high-quality mobile phone products and mass production, and rely on strong marketing strategies to bring them to market quickly. In terms of pricing, it is higher than the cost-effective mobile phone brands such as Xiaomi, and reserving enough profits for offline dealers can enhance the enthusiasm of offline dealers and increase the sales of mobile phones.
With the re-emergence of Xiaomi mobile phone, the high pricing model of ov mobile phone is unsustainable. With the improvement of the overall quality of Xiaomi mobile phone, we began to pay attention to the offline market. For example, Xiaomi 6x is equipped with Snapdragon 660 AIE mobile phone chip, which is more cost-effective than ov mobile phone, and the offline market is also sought after, which invisibly puts great pressure on OV. For dealers, although ov mobile phone has high profit, it is difficult to sell, while Xiaomi mobile phone has low profit, but its sales volume is better, which leads many dealers under ov line to turn to Xiaomi.
With the steady improvement of the overall quality of mobile phone products and the continuous improvement of the transparency of mobile phone prices, the offline marketing model of OV brothers with high prices and low distribution has also been challenged. Nowadays, OV brothers are also actively deploying thousands of full-screen mobile phones, and the price has dropped a lot compared with the past. However, at the same time of price reduction, the workmanship and materials of mobile phones have also shrunk to varying degrees. If there is no good balance between price and quality, it is difficult for oppo and vivo to make a breakthrough in the cost-effective mobile phone market.
High profit. My brother sells mobile phones. Take X6 as an example, 2499 yuan. The profit of secondary dealers is about 400 yuan, and the profit of primary dealers is about 500 yuan. There are bonuses for year-end sales, some as high as 50 thousand yuan. The average profit of the same level is only 200. Take Xiaomi 5 as an example. Before the price reduction, official website 1999, the dealer bought 1880 yuan. Take Apple 7 as an example: official website 5388, and the dealer purchased 4920. These three models were all mobile phones I wanted to buy at that time, so I paid attention to the purchase price, and the others were not clear. In other words, selling an OV is the same as selling an apple, so of course you are not recommended to buy anything else. But the problem is, 2500 profits 400, 5400 profits 400. Can this be the same? In terms of profit margin, OV is still very strong. As for how much the 2499 manufacturer can earn, it is unknown, but I think it must be much more than 400, 2500-400=2 100. If the manufacturer takes 500, it is 1600. The foundry will take away 200 pounds. God knows how much a mobile phone costs. After all, there are overwhelming advertising fees, bad street mascots and 10-meter-high shops! ! ! However, I have to say that the business strategy is admirable.
I think it is mainly profit-driven.
There is no love and hate for no reason in the world, and there is no cell phone service and recommendation for no reason. I think the shopping guide can recommend two main points:
First, the shopping guide will work so hard to promote it because there are benefits to be earned. Both oppo and vivo have a perfect benefit sharing mechanism for offline channels, which can be described as step by step. After years of practice, it is not a general imitation. Let some benefits go to shopping guides and sell more. Why not?
Second, agents can make profits. In the transformation stage of smart phones, oppo and vivo almost died, and finally survived through channels and agents. Finally, they gave part of the profits to the agent. They are actually shareholders of the company. When mobile phones sell well, everyone earns a lot, so everyone works hard.
Therefore, the existence of any behavior has its rationality, and everyone can enjoy the sharing of benefits, which is the greatest motivation. Thank you!
1. The profit is high, and offline stores value the profit. The profit of OPPO/VIVO is higher than that of other brands. Take OPPO R9S as an example. The profit per machine is about 400. There are additional rebate rewards for completing sales tasks.
2. Promoters are of high quality (please correctly understand the word "quality"). OPPO/VIVO promoters have to go through a week of training before taking up their posts, and OPPO/VIVO promoters are the most active in receiving customers! You thought you were received by an ordinary clerk, but in fact you were received by a promoter who didn't wear OPPO/VIVO overalls. Of course, it is undeniable that the commission for a promoter to sell a machine is also very considerable.
3. The brand is up. In addition to the advertisements flying all over the sky, OPPO/VIVO also has a perfect offline service system, and the service of the experience store is still very strong. And many after-sales centers have covered the county.
4. repair rate is low. Whether you like OPPO/VIVO or not, I still want to say that the repair rate of OPPO/VIVO is relatively low! After the boss sold it, he seldom came back for trouble.
Of course, you can also pay attention to Sina Weibo @ Water Brother, who is playing technology-loving welfare.
Because as long as you are recommended to use Viv0 mobile phone, you don't have to worry about not having repeat customers, because vivo mobile phone has the best experience. The after-sales service of Vivo mobile phone is the best, and Vivo says that no one dares to say the second. This is why physical stores are willing to promote vivo mobile phones. Which shopping guide is willing to recommend mobile phones that often have problems?
Because oppo vivo has a higher commission.
Oppo vivo is often criticized for its high price and low allocation, mainly because they need to give some profits to offline and channels. If you exclude these costs, you will find that the price of oppo vivo is not much different from that of Xiaomi. Offline also allows oppo vivo to have no inventory pressure of Xiaomi and can fully produce, so that more R&D funds can be obtained in such a virtuous circle. Under-screen fingerprints and nex of vivo are the results of their accumulation.