1, brand words: including company name, brand name, product name, etc. These keywords have high conversion rate and high brand loyalty, which can directly attract potential customers to click and visit.

2. Industry vocabulary: including industry terms and technical terms related to data analysis. These keywords can attract the interests and needs of potential customers and show the company's professional ability and experience.

3. Learning words: including keywords related to learning, such as data analysis training, data visualization teaching, data modeling course, etc. These keywords correspond to users' learning needs and thirst for knowledge, and are one of the important ways to promote education and training.