Wechat official account Operating a WeChat official account, the most troublesome thing is to increase the number of fans. No matter what the purpose of establishing the official WeChat account is, fans must be the foundation. No matter how updated your content is, it's useless to watch it without fans. Since the reading volume of WeChat became public, fans have become more important. Of course, this is about real fans. Nowadays, some powder-raising techniques circulated and shared in the network are the same, and many methods are old or not operational, and some are even out of date. Then I will share with you some thinking skills of WeChat official account based on my own experience. These methods may make some people dismissive, but they will also make some people feel at a loss. Whether it helps you or not, this is my inner desire. Maybe you can use these thoughts to draw inferences. First, the resource temptation method 1, share some attractive resources, and the resources must be attractive to attract others to pay attention to downloading, which is a metaphor for the latest large-scale seeds, novel e-book packaging, photography skills tutorials, and professional materials in various industries. This way can not only attract fans, but more importantly, it can tap accurate fans. 2. After collecting the resources, you need to sort them out and describe them, preferably in your familiar field. For example, if you can make movie seeds or get scarce seeds quickly, then you can share the latest large seeds or colored seeds, which will attract many people after sharing (this kind of powder for men is the fastest), and other reasons are the same. All the previous work has been done, and the following is the most important thing. Don't share the resource files you share for free, but set a small obstacle, that is, set a decompression password for the resource files. Fans who want to get the decompression password after downloading the resources must pay attention to your public micro-signal (of course, set the keyword automatic reply in the public micro-signal in advance). As shown below: Don't ask me where to find resources and where to send them. I suggest getting familiar with them. In every industry and every subdivision, there will be a large number of potential people, and there will always be people who are eager for resources. Second, the curiosity-driven method is to collect some interesting puzzles, reasoning questions, test questions, etc. On the internet. When collecting topics, we must leave the most important answers or analysis reasonably, so that people have a strong desire to know the answers and can guide potential fans to pay attention to our public WeChat. The following two case diagrams: curiosity test attracts fans. Curiosity test attracts fans. Although this method is a bit rogue, the powder addition is still considerable. This is just to provide an idea, and it is not so difficult to implement it seriously according to this routine. I started as an official account of WeChat, Xiaobai, thinking that as long as I write articles carefully, I can easily get 65438+ million+,add thousands of powders at a time, get promotion, and rise to the peak of my life ... But in fact, copywriting can only reflect its value with the help of resources. At present, there are too many official WeChat accounts. According to statistics, the official account of WeChat is120,000, but only 10% is concerned. In other words, 90% of official WeChat accounts are dead. Although it exists, it has no effect at all. If you don't want to be one of the 90%, then try to stand out from the ideas and resources and enter the queue of 1%. So, what can we do to quickly establish an influential (perhaps 50,000) official WeChat account? Before you do it, do the conversion rate for your official WeChat account: many official WeChat accounts died before they were done. Because mediocrity, such as 90% of official WeChat accounts, does not put forward a unique value proposition, so fans regard it as air, either take it off or never open it. If you want to improve the conversion rate from the beginning, you must put forward an interesting value proposition, and the core goal is to provide useful information for your customers. Therefore, your positioning of the official WeChat account must be unique and novel. For example, if you are in the jewelry business, you can do it: the official WeChat account that specifically exposes the shady jewelry. The content says that it specifically exposes all kinds of shady jewelry, coffin plates, car beads, fake gambling and stone cutting, etc ... This kind of content itself belongs to the insider category, which accords with people's curiosity and desire to know secrets ... so the conversion rate will be much higher than that of ordinary jewelry articles. For example, if you are the official account of workplace WeChat, you can teach workplace skills and promote job-hopping opportunities ... The content says, how to job-hop, how to choose the boss's content, and then push a few high-quality job-hopping messages every week ... This kind of content is more powerful than the general official account of workplace WeChat, which can provide job-hopping information, so people in the workplace will definitely not cancel it when they pay attention, and the opening rate is extremely high, so you have been in a state of high concern ... Pay attention when doing it. Because of your unique positioning, the conversion rate will not be low, so as long as you work hard on resources, it won't take long to accumulate 50 thousand fans. Free resources: When your official WeChat account is still in the mode exploration stage, you can start with some free resources to explore your drainage mode: 1. Social Platform Drainage Groups of accurate people gathered on social platforms, such as Douban, Post Bar, Tianya and Zhihu. As long as your content has dry goods, it will stand out. It is recommended to use serial posts or question-and-answer posts, so that all questions and answers are at the top of the post. The content of signing the official WeChat account can be drained by some means: testing or dry content. 2. Drainage from other people's fish ponds In addition to online social platforms, qq groups and WeChat groups are also accurate traffic pools. As long as you are a sociable baby and actively help others solve problems in the group, you can pull people to your official WeChat account when you are familiar with it, and it is not a problem to pull a few a day. Paid resources: There is no doubt that the role of paid resources is the most direct, but it is recommended that you use it when you have a certain amount of content and the number of fans reaches a certain foundation > 2000 hours. This is because only if your value proposition is polished attractive enough and has enough content, the conversion rate will be better and the money spent will be more worthwhile. Common payment methods: 1, accurate drainage Using wifi can accurately drain customers, no matter whether you want rich people, white-collar workers or students, you can find the corresponding crowd. 2. Forward in a real circle of friends, and let real WeChat users help forward your content, so that it can get the maximum exposure, because the price is very low (40 yuan/100 people) and there are many users, but the requirements for creativity are relatively high. 3. Forum/Blog Virus Promotion When your model is clear and the effect is well tested, it is recommended to use forum promotion to publish information in batches in multiple forums, and your effect will naturally be improved in batches. Only when your creativity and resources are in place will the number of users multiply. If you have any questions, you can comment and communicate! A newly established startup: 0 spent 7 days to increase the powder by 200,000! How did they do it? I have a drainage plan for cattle X, including education and training, e-commerce, catering, clothing, medical care and other industries. Get xxx and reply to xxx "scheme".