Word mark, graphic trademark, letter trademark and digital trademark are commonly used.
Word mark refers to trademarks composed only of characters, including China Chinese characters and minority languages, foreign languages and Arabic numerals, and trademarks with various combinations of characters.
Graphic trademark refers to a trademark composed only of graphics, which can be divided into mark trademark, geometric graphic trademark and natural graphic trademark.
Alphabet trademark refers to the smallest writing unit of pinyin characters or pinyin symbols, including trademarks composed of pinyin characters and foreign letters such as English letters and Latin letters.
Digital trademarks are trademarks composed of Arabic numerals, Roman numerals or Chinese capital numerals.
Legal basis:
Article 11 of the Trademark Law of People's Republic of China (PRC)
The following signs shall not be registered as trademarks:
(a) only refers to the common name, figure and model of the commodity; (2) directly indicating only the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;
(3) Other signs lacking distinctive features. The trademarks listed in the preceding paragraph may be registered as trademarks if they have obvious characteristics and are easy to identify after use.