According to industry insiders, the anchors of audio books such as Niu Dabao, Toutuoyuan storytelling, Yi Dao Su Su, Dabin and Fantasy Sakura Hole all earn millions of dollars a year, and they are the first beneficiaries of the ear economy.
Audio anchor has become another attractive "new species" group after network celebrities, self-media and anchors.
Forbes has two post-90s storytellers.
A new career choice has changed their lives in a sense. Before they became "storytellers", Zi Jin and Niu Dabao both had their own careers. Jin Zi used to work in a radio station, and Niu Dabao's northeast duet master was Zhao Benshan's apprentice. Other "storytellers" have had various occupations before, such as civil servants, teachers, media people, lathe workers, veterans … and excavators. The biggest reason for doing this job full-time is that there is more money.
Amethyst's income is a rising process. Before 20 16, the main income was recording fees, which is also the way for storytellers to make a living. They receive orders from radio stations or websites and pay by the set. At that time, Amethyst's monthly income was about 6.5438+0 million yuan. After 20 16, users are willing to pay for the content. The storyteller suddenly felt the enthusiasm of the market and earned more than 10 thousand, hundreds of thousands, hundreds of thousands ... At the beginning of 20 18, he received a monthly settlement of one million yuan for the first time, and then this figure became common. At the beginning of this year, the average monthly income of Amethyst exceeded 2 million yuan.
20 14 Myth since he settled in Himalaya: He never stopped for personal reasons and never told any stories. 」
The hardest thing in the audio industry is persistence, and the easiest thing is to give up, stop reading and abandon books.
So how do you make your voice come true?
First, find the right position.
Determine the direction of the program according to your own preferences and advantages. There must be a clear direction, such as online writing, publishing rights, personal growth and so on. But it will take a long time, and it will take a long time to get results. No collision, no collision, no collision.
What you see is that the other party has the accumulation and knowledge in this field. For example, if you play history books, you must like history and know all kinds of historical figures and events before you can play well. When you broadcast personal growth and psychology live, you must be able to understand this aspect. You are an expert in psychology and have your own knowledge and opinions, otherwise you can't do it well.
If you play online articles and online novels, it will take about 1-2 years to accumulate books. The quality and quantity of books are very important. For example, if you like urban works, try to broadcast all urban works, because the audience's preferences are basically fixed, so don't let the album classification under your account be too messy.
There are books under the big coffee account, and they are all books under their own accounts. Many books bring fame and fortune. When it comes to dividing books, there is a big loophole. When you receive a book, you must see clearly whether it is placed under the anchor account or the copyright owner account.
If you want to have a book under the account, you must take the book under the anchor account, because the ability level of most new anchors is very limited, and books will not generate much income. If the book you receive is placed under the copyright owner's account, then you can't get the anchor book, and you can't save powder to upgrade under the account. The income may be only a few dollars, because the books are relatively ordinary books. But this kind of studio or "editorial department" will definitely tell you: your account has fewer fans, and our company has more fans, which will bring more benefits. The share income of each book = book quality+performance level+post-production+operation, which has little to do with the number of fans on the account. What's the point of this book if it's not under your account?
Second, spend some money and time to learn to spend money to buy time, instead of making money with time, your time will become more and more valuable.
For example, when you set foot in a strange field, you can get the most valuable knowledge, resources and the underlying logic rules of the industry in a short time by spending money to study systematic courses of well-known bosses in the industry. Next, you can spend a lot of time in key places. Your efficiency will naturally get higher and higher, and your time will become more and more precious.
Shirley here doesn't suggest that you spend thousands or tens of thousands to sign up for training courses. You can spend a little money to buy some courses, and then you can buy your own copyright books or broadcast free books to improve yourself. The details have been mentioned in the previous article.
On the contrary, if you look for information everywhere, you will spend a lot of time, but you may not be able to touch the edge for a long time. Your time is cheap. If the efficiency is low, it is difficult to make money.
Third, optimize the packaging of your account.
1. User name: easy to understand, easy to remember, barrier-free, don't create unfamiliar words, no one knows them, it's too difficult to remember.
2. "Avatar": Try to match your own album type and try not to use your own non-mainstream photos, which will kill Matt.
3. Introduction: It is enough to conform to your own taste and aesthetics, and to conform to your own positioning and personnel design.
5. How to powder an anchor with zero fans?
I suggest making free books first.
First, choose better black books, and choose black books that you like, with high traffic and high subscription.
Second: change the title of the book to avoid premature removal.
Third: Black books should be ready to be taken off the shelves at any time, because there is no copyright.
Fourth: very important: constantly update, constantly update, and constantly record every book. Most afraid of giving up halfway, three minutes of heat.
Sixth, the next step, packaging before shelf. The packaging mentioned here mainly includes these parts: cover, title, label and album introduction. ...
Don't underestimate these points. If you do well, you can double the number of albums you play. I have seen many programs made by anchors, and the packaging is very simple and melancholy. ...
Because the packaging of the album directly affects your click/exposure conversion rate.
1, cover: the words should be big and prominent. Style should match the content. Don't just put a picture on it, it will affect the user's first impression. Really not, Taobao, Pinduoduo to buy a 10 yuan.
2. Title: This is very important! Good headlines must learn to rub heat. With the hot search words in the title, you are more easily searched by users. For example, you are reborn, cross over, counterattack, and so on.
3, the title: many newcomers ignore the title, the title is too important, a good title can let the audience listen for a while. At the end of the film: guiding friends to like, comment and praise directly affects the quality of book reviews. Piece of flowers: Wonderful piece of flowers can arouse the curiosity and desire of listening, and the piece of flowers that have just finished reading the introduction is better than nothing.
4. Broadcasting: In this era, traffic is king and the level of broadcasting is very important. Different people play the same book, and the effect can be ten times worse. It is too important to improve your performance.
5. Operation: Let like-minded friends join in and express their opinions to each other. It is best for fans to give timely feedback to help you improve yourself. Don't worry. Usually it's best to be active in the group and communicate more, so that your new album can be rated and praised on the shelf. Don't ignore the power of friends and fans.
Seven, the album is finally on the shelves, come and accept the audience's comments! If the first album is not done well, we must learn from the experience and lessons of successful predecessors. One hundred steps is half ninety, and everything needs primitive accumulation. Don't rush it! ~
When you have accumulated a group of fans who like you, the field is vertical enough, the program quality is good enough, and there are enough books, believe me, it is difficult to make money.
Summary: The audio industry has a bright future and great potential. But it will take some time, about two years. What really goes into business is eating and sharing. It is suggested that newcomers can make hourly wages and share at the same time, and gradually increase the accumulation of sharing books. Make yourself valuable. The greater your value, the higher your income.