It is necessary to master sales skills and words, which can help us to increase sales. The following are the sales skills and words I brought to the maternal and infant store for your reference.
The sales skills and words of the maternal and infant store 1 1 assume that the prospective customer has agreed to buy.
When prospective customers repeatedly appear in buying signal, but are hesitant, the method of "choose one from the other" can be adopted. For example, a salesman can point to a customer and say, "Do you want Bellamy or A2?" Or "delivered to your home on Tuesday or Wednesday?" This "alternative" questioning skill, as long as the prospective customer chooses one, is actually that you help him make up his mind and make up his mind to buy it.
2. Help potential customers choose
Even if many prospective customers are interested in buying, they don't like to sign the bill quickly. They are always picky, constantly spinning around in product color, specification, style and delivery date. At this time, the clever salesman will change his strategy, not talk about orders for the time being, but enthusiastically help the other party choose colors, specifications, styles, delivery dates, etc. Once the above problems are solved, your order will be executed.
3. Take advantage of the "fear of not being able to buy" mentality
The more things people can't get or buy, the more they want to get or buy. Salespeople can use this "fear of not being able to buy" psychology to promote orders. For example, a salesman can aim at a customer and say, "There is only one product left. If you don't buy it, it will be gone. " Or say, "Today is the deadline for the preferential price, please seize the opportunity, and you won't be able to buy this preferential price tomorrow."
4. Try buying some first.
When prospective customers want to buy your products, but have no confidence in them, you can suggest that the other party buy some trials first. As long as you have confidence in the product, although the order quantity is limited at first, it is possible to give you a big order after the other party is satisfied with the trial. This "try it" technique can also help potential customers make up their minds to buy.
Step 5 play hard to get
Some potential customers are naturally indecisive. Although they are interested in your product, they drag their feet and delay making a decision. At this time, you might as well pack your things and act like you're leaving. This act of pretending to leave sometimes urges the other person to make up his mind.
6. Rhetorical answer
The so-called rhetorical answer is that when the prospective customer asks about a product, but unfortunately it doesn't happen, he has to use rhetorical questions to promote the order. For example, prospective customers ask, "Do you have any silvery white ones?" At this time, the salesman can't answer no, but should ask "I'm sorry! We don't make them, but we have them in white, brown and pink. Which of these colors do you prefer? "
7, cut the gordian knot
When you can't impress the other party after trying the above skills, you have to cut the gordian knot with the killer and let the prospective customer sign the bill directly. For example, take out the pen and put it in his hand, and then directly say to him, "If you want to make money, sign it quickly!" " "
8. Learn from the teacher and be modest.
When you have tried your best and tried your best to be ineffective, you might as well try this method. For example: "xxx, although I know our products are absolutely suitable for you, my ability is too poor to convince you, I give up." But before you leave, would you please point out my shortcomings and give me a chance to improve? "Humble words like this can not only easily satisfy each other's vanity, but also eliminate each other's opposition. He will give you advice and encouragement, and sometimes he will give you an unexpected command to cheer you up.
Sales skills and words of maternal and infant stores 2 1 Why is milk powder not fragrant?
Infant formula is not milk. It is a formula milk powder based on skim milk. It is only a natural "wish" for adults to find milk flavor and fragrance in formula milk powder. Infant formula milk powder is composed of different ingredients, such as lactose, whey protein, vegetable fat, desalted whey powder, vitamins and minerals.
Baby's best food is breast milk, because it is impossible to breastfeed for a long time, so develop formula milk powder. The formula is formulated according to different periods of breast milk and different growth periods of children. It should be noted that breast milk itself is different at different stages of breastfeeding, and always takes "meeting the needs of children" as the premise.
2 Why do babies fed with long-term milk powder get angry easily?
1, oliguria and yellow urine: water was not replenished in time; Hot weather, high ambient temperature, sweating and fever.
2, dry stool constipation: can not replenish water in time, eat too little; Too young; Calcium supplement.
3, loss of appetite: failure to replenish water in time; Indigestion and improper feeding; Eat more and sleep well; Constipation; Too noisy; Caught a cold.
4, restless sleep: hunger; Frequent feeding; Dyspepsia; Thirst and irregular sleep; Constipation disease; Chondromalacia
5, more eyelids: poor hygiene; Conjunctivitis, the ambient temperature is too high; The nasolacrimal duct is blocked.
Pay attention to normal children, when they wake up in the morning, they may have some gum on their eyes for 2 ~ 3 months. This is because eyelashes tend to grow inward during this period, and the eyeballs are stimulated by friction to produce gums. Generally, around 1 year old, the eyelashes will naturally turn to the foreign minister, and the gums will gradually decrease, so no treatment is needed. You can clean it with a warm towel, or you can gently clean it with a cotton swab dipped in 2% boric acid solution from the inner corner to the outer corner.
3 Does the baby have indigestion when he drinks milk powder and eats breast milk?
If the baby is healthy and has no disease, there will be no indigestion. If the baby has indigestion, the mother should consider whether there are health problems in the baby's gastrointestinal tract, or whether the baby is intolerant or allergic to milk protein.
Can a big baby drink milk powder younger than his age?
Yes, the smaller the stage, the more comprehensive and balanced the nutrition, and the easier it is to digest, so the older baby can eat the younger baby's formula, and the younger baby can't eat the older baby's milk powder. Younger babies have poor acceptance of macro-element particles in higher stage formula milk powder, and are prone to diarrhea or indigestion, especially in neonatal stage. The choice of formula milk must be in line with his age, not in advance. Of course, if there are no special circumstances, you should still choose a formula suitable for your baby's age.
Although the whole market has huge development space and profits are constantly improving, in the face of fierce competition, it is difficult for maternal and child stores to stand in the whole maternal and child environment without mastering the skills and methods of performance improvement, so survival has become a problem, let alone development. Therefore, it is necessary to make a good plan, master retail and improve performance.
One: Overall planning
Make employee handbook, guide training, exercise regularly, guide and assess at the same time, analyze the above contents in the early stage, and find out the shortcomings and modify them in the later stage; Secondly, understand the surrounding environment, have a basic understanding of competitive stores, analyze the current store situation with the clerk, let the clerk have a basic understanding of the store situation according to the expenses, costs, inventory and other aspects, and quantify the task to each employee; Finally, formulate rules and regulations, clear rewards and punishments, formulate promotion standards, and improve the team through incentives.
Two: employee management
Understand the current store shopping guide performance, analyze the performance gap, and formulate its expected goals and expected performance levels, so as to finally motivate the shopping guide to be clear and improve its performance level.
Third: put it into action
Now that you have made a plan, you need to really implement it in your work. While implementing the goal, it also needs the supervision of the inspector. The employees of the mother-in-law shop will supervise each other and analyze the completion in stages.
Four: advanced development
If the plan really starts to be implemented, small meetings will be held quarterly or monthly to discuss the phased summary, share the results, exchange experiences and test the realization of the goals.
Five: effectiveness testing
After checking the effect of work performance, it is necessary to check whether the current customized goals are appropriate. If the effect is good, then continue to implement it. If it does not meet the situation, then you need to customize the management standards.
Six: performance improvement
If the above objectives are put in place, then I believe that the personal performance of the store shopping guide will be improved and the overall performance of the store will be more perfect.
Note: the combination of knowledge and practice is the most effective method, so do it quickly.
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