Youpin and Xiaomi Mall belong to the same company, but they have different functions. Xiaomi Mall is Xiaomi's official website, which directly sells all Xiaomi products, including Xiaomi mobile phone series Xiaomi MIX 3, Xiaomi 9, Red Rice mobile phone series Red Rice Note 7, intelligent hardware, accessories and Xiaomi's living surroundings, and provides customer service and after-sales support for rice noodles.

Youpin is a boutique e-commerce company with quality life as its core under Xiaomi Company. Covering home, daily use, home appliances, intelligence, audio and video, clothing, travel, cultural creation, kitchen and other product categories.

Product introduction:

Xiaomi Youpin is an open life shopping platform. In addition to Xiaomi, Mijia and Eco-chain brands, it also introduces third-party brand products with full chain capabilities such as design, manufacturing, sales, logistics and after-sales. Xiaomi has products to support the independent development of third-party brands and serve users. It has covered many categories of consumer goods such as home, daily use, kitchen, home appliances, intelligence, audio and video, clothing, travel, cultural creation, health, catering, washing and care, luggage, infants and young children.

Xiaomi eco-chain brands that have settled in include: 90 minutes, Doctor Bei, Yeelight, Zhimi, Miqing, Mizi, Mi Yun, 1MORE, Aqara, 8H, Huacaocao, Jienaituo and so on. The imported third-party high-quality enterprise brands are: Night, Beva, Huohou, Su Yuan, Qi Hao, Shegu Fruit, 365WEAR, Yiwu Shixia, Mikamika, Xiangyi, Wu Ran, Cotton Smith, etc.

The above contents refer to Baidu Encyclopedia-Xiaomi Youpin.