Wine culture and marketing majors mainly study management basics, introduction to tourism, digital marketing, introduction to leisure culture, consumer psychology, wine basics, food and wine, wine tasting and wine service, grape planting and wine brewing, wine culture and customs. The following is the relevant introduction for your reference.

1, specialized course

Professional basic courses: management foundation, introduction to tourism, digital marketing, introduction to leisure culture, consumer psychology, and wine foundation.

Professional core courses: food and wine, wine tasting and wine service, grape planting and wine brewing, wine culture and customs, wine advertising creativity and planning, wine marketing and practice, wine international trade practice, catering operation management.

2. Training purpose

This major cultivates all-round development of morality, intelligence, physique and aesthetics, grasps solid scientific and cultural foundation and knowledge of wine culture, tourism culture and related laws and regulations, has the ability of wine service, wine marketing and wine culture dissemination and promotion, has good service consciousness, humanistic literacy and information literacy, and can engage in high-quality technologies such as wine service, wine sales, wine identification, wine training, copywriting and writing, activity planning, customer management and enterprise management.

3. Employment direction

Positions (groups) such as sommelier, wine manager, wine purchasing consultant, wine sales, winery reception, wine newspaper editor and wine trainer in catering industry, accommodation industry and business service industry.