1, on the origin of the new concept:

Those who are familiar with the development trend of China literature or China literature should have heard of the popular word "new concept composition contest", while those who are not familiar with "new concept" may have heard of a group of writers called "post-80s", such as Han Han and Jing M.Guo, who are the most popular writers at present.

Whether Han Han's works "Triple Door", "Luan in Chang 'an" or Jing M.Guo's "Fantasy City" and "How many flowers fall in the dream", hundreds of thousands or even millions of works are sold at every turn. In China book market, at present, literary books can sell 10,000 to 20,000 copies, which can be said to be "best sellers". From this point of view, the sales of Han Han and Jing M. Guo's works are indeed considerable.

Han Han and Jing M.Guo have one thing in common: they both stood out in the youth writing competition named "New Concept" and became famous after winning the grand prize.

In addition to Han Han and Jing M.Guo, two hot new stars in the China book market, the new concept has also created a number of new people who have attracted much attention, including Zhang Yueran and other literary stars, which have had a certain impact on the current China literary world.

Because the "new concept" has rapidly created a number of new literary stars, some people call it the "DreamWorks of Making Stars" in China's literary world, and the fame and fortune of the "new stars" has also caused controversy, attracting discussions from the media and all walks of life.

The new concept tries to get out of the magazine market dilemma

Zhao, the main planner of New Concept, is the vice chairman of Shanghai Writers Association and the editor-in-chief of Germination magazine. He recently visited Singapore at the invitation of Huaqiao Middle School and delivered a speech at the Writers' Festival "Humanities Banquet" held by the school.

In an interview with this newspaper, Zhao said: "The new concept is to distinguish it from the concept of school composition. Compared with school composition,' new concept' mainly encourages young people to pursue a new writing concept and express their thoughts and feelings more freely. He said that the new concept composition contest was initiated by Germination magazine 1998, and was jointly organized by 1999 and other well-known universities in China, and held once a year thereafter.

Participants target students and young people under the age of 30. The competition system is divided into preliminary and semi-final. In the preliminary round, the author submits his works, and then the judges select him to enter the semi-finals; Eligible authors go to Shanghai to participate in the unified live broadcast competition.

Zhao said that China's literary world experienced a golden age in the 1980s, but by the 1960s, most literary publications in China were gradually declining, and Germination was no exception.

Germination magazine was founded in 1956 with a history of nearly 50 years. From 65438 to 0995, Zhao became the editor-in-chief of Germination. The circulation of this literary magazine is only 10000. At that time, he had to consider developing the market and striving for sales. Therefore, in order to survive, the editorial board felt it necessary to adjust and re-develop "Germination". Budd decided to change his editorial policy and choose more works suitable for junior and senior high school students.

At first, Ryan Su Tong wrote a manuscript, because Su Tong was younger than other writers at that time, but students still felt that Su Tong's works were not their familiar life, so they "germinated" and turned to a middle school Chinese teacher to recommend students' compositions, but students didn't read the students' articles recommended by the Chinese teacher at all.

Zhao said that after many efforts but no results, Meng Meng decided to hold a different composition competition. On the one hand, it is to tap the source of manuscripts and young writers in the literary world. On the other hand, it is also to attract readers, let young people pay attention to and read magazines, and let budding jump out of the market dilemma. At the same time, the composition competition also tries to break through the mode of school composition education and encourage students to exert their imagination and express their emotions.

Germination defines the theme of the new concept composition contest as "new thinking", "new expression" and "real experience", just to distinguish it from the traditional rigid school composition education.

Is the new concept successful because it is linked to a prestigious school?