History of Rizhao Green Tea Culture Development Rizhao Green Tea 1966 Rizhao County, the predecessor of Donggang District? South tea leads north? Get success. In the past 40 years, tea in Donggang has been developing continuously, especially since 1998, Rizhao municipal government has established tea production as a pillar industry of agricultural characteristic economy, and is committed to building it. Jiangbei green tea first base? . At present, the tea garden area in Rizhao Green Tea Area has reached 6.5438+0.2 million mu, and the tea garden area and output account for more than half of the tea garden area and output in the province.
In recent years, Rizhao City has adopted advanced science and technology, adopted the anti-season cultivation method of tea in winter, and built a warm plastic greenhouse in winter to produce tea. Green tea produced in greenhouses is listed before the Spring Festival every year, which greatly improves the popularity of Rizhao tea. Rizhao City has accumulated many successful experiences in tea planting, management, scientific research, experiment and demonstration, especially in pollution-free tea planting, measures such as agricultural control, physical control and biological control of pests and diseases have been taken to eliminate the use of pesticides and re-apply organic fertilizers. The 50,000 mu tea garden in the whole region has developed into an ecological tea garden, and the green tea produced has obtained the green food certification.
Rizhao green tea adopts pollution-free cultivation techniques, and adopts agricultural control, physical control and biological pest control measures to prevent the use of pesticides and topdressing organic fertilizers. The produced green tea has obtained the national green food certification. Rizhao green tea is rich in vitamins, minerals and trace elements that are beneficial to the body. Drinking Rizhao green tea regularly can achieve the effects of preventing cardiovascular diseases, refreshing and invigorating stomach, lowering blood pressure and diuresis, promoting digestion and sobering up, preventing cancer and radiation, losing weight and beautifying face, and prolonging life. Rizhao green tea is well received by domestic consumers.
Experts from Tea Research Institute of China Academy of Agricultural Sciences commented on Rizhao green tea: The unique coastal climate and geographical conditions without industrial pollution gave birth to the unique and excellent quality of Rizhao green tea, with bright yellow-green color, rich chestnut fragrance, sweet aftertaste, thick leaves, high aroma and resistance to brewing. The overwintering period of tea trees in Rizhao is 1-2 months longer than that in the south, and the temperature difference between day and night is large, which is beneficial to the accumulation of inclusions and rich in vitamins, minerals and trace elements beneficial to human body. Is the only one in Shandong Province? Demonstration area of tea production in the whole province. ? Enjoy the Rizhao green tea production base? The first tea in Jiangbei? Fame.
Rizhao green tea Rizhao green tea Rizhao city since 1966? South tea moves north? Successful, the existing tea garden covers an area of 6.5438 0.2 million mu, with an annual output of 654.38 0.500 tons of tea, accounting for more than 50% of Shandong Province. It is the largest green tea production base in Shandong Province, ranking first in the province for six consecutive years. The first tea in the north? . Among them, Jufeng Town 1000 mu of organic tea in Donggang District has passed the certification of EU International Organic Food Development Center and won the EU market. Pass? . It is impossible to prove when Rizhao began to grow tea. It is said that there is an ancient tea tree at the top of Heshan Mountain, which is 10 km north of this area. Because it was born on a cliff and unattainable. No one dares to climb to the top of the mountain to pick up leaves, and no one dares to throw stones at them. Occasionally there are only a few leaves left. Taking it with boiling water can not only improve eyesight and refresh, but also cure abdominal pain, which has a miraculous effect. The Donggang District People's Government of Rizhao signed an agreement with the Tea Research Institute of Chinese Academy of Agricultural Sciences to establish a northern tea production base. The two sides have established a long-term technical cooperation relationship, invited experts and professors from China Tea Research Institute to guide tea production in Donggang District, and held regular tea technology training courses. The two sides cooperated to build the only 1,000-mu tea demonstration garden in Jiangbei, and introduced more than 0 national clone varieties such as Longjing 43 and Fuding Dabaicha 10 from the south. Tea technicians have successively overcome more than ten technical difficulties of high quality and high yield in tea gardens, and completed scientific research parks such as efficient facility cultivation, which not only expanded rapidly, but also significantly improved the quality optimization of tea varieties. Establishing leading enterprises in tea processing is an objective need to realize the development of tea industrialization.
In recent years, some tea processing plants have been established. Sunshine? Qing Xue? As a famous trademark in Shandong Province, Rizhao, a famous brand of green tea, took the lead in setting up a company and establishing a tea base. Rizhao Green Tea Company invested 2.8 million yuan to build Rizhao Green Tea Processing Factory, with an annual output of 65438+ 10,000 kilograms of tea. Yankuang Group cooperated with Jufeng Town, a major tea town, to build Rizhao Feng Chun Tea Factory. Rizhao Green Tea Company is a joint venture with Rizhao Developed Industrial Company, with an investment of130,000 yuan. According to the international standard of green tea export, a large-scale tea processing factory with an annual processing capacity of 200,000 kg, namely Rizhao Tea Trading Co., Ltd. Tea Factory, was established.
Rizhao Green Tea Rizhao Green Tea Shandong Rizhao Yuqing Tea Co., Ltd. is located in Donggang District, Rizhao City, near the beautiful Yellow Sea. It is the first large-scale tea farm in Shandong Province to fully develop the industrialization of Rizhao green tea. In 2002, it was identified as the leading enterprise of agricultural industrialization supported by Rizhao municipal government, and was commended by the Ministry of Agriculture, the State Administration for Industry and Commerce and the State Food and Drug Administration of the United States? National food safety demonstration unit in 2003? The only tea enterprise in China recognized as a national tea enterprise by China Food Inspection Association? National quality inspection qualified products? The 2nd International Tea Expo? Quality tea award? , jointly awarded by Rizhao Industrial and Commercial Bureau, Quality and Technical Supervision Bureau, Health Bureau and other units? Rizhao consumer satisfaction unit? Waiting for honor. Awarded by China Consumer Foundation in 2004. China consumer word-of-mouth brand? ; In the same year, it was awarded by China Light Industry Product Quality Assurance Center? China famous brand? ; In 2005, the 3rd International (Rizhao) Tea Expo was awarded? Gold medal? ; And with 50g special boutique Yuqing won a high price of 6.5438+0.29 million yuan. Wang Biao? Title; Won it in September 2005? Top 100 advanced units of national safe food? ; On 1 month 1 day, 2006, Rizhao was opened to Jinan. Jade tea? 10 train. The opening of this special train has become a milestone in the brand building of China tea industry.
The rise of well-known brand leading enterprises in tea processing has also promoted the improvement of tea processing quality. Up to now, dozens of kinds of tea in the city have won the title of municipal, provincial and national high-quality tea, and more than a dozen kinds of tea have won provincial and ministerial and international gold medals. Among them,? Qing Xue? It was recognized as a famous trademark in Shandong Province. What else is there? Holy valley mountain? Card? North Julia? Card? Qing Yu? Card? A famous soldier? Wait a minute. In recent years, Rizhao City has adopted advanced science and technology, adopted the anti-season cultivation method of tea in winter, and built a warm plastic greenhouse in winter to produce tea. Green tea produced in greenhouses is listed before the Spring Festival every year, which greatly improves the popularity of Rizhao tea. Rizhao City has accumulated many successful experiences in tea planting, management, scientific research, experiment and demonstration, especially in pollution-free tea planting, agricultural control, physical control and biological control of pests and diseases have been adopted, pesticides have been eliminated and organic fertilizers have been re-applied. The 50,000 mu tea garden in the whole region has developed into an ecological tea garden, and the green tea produced has obtained the green food certification.
Opportunities and Challenges of Rizhao Green Tea Culture The opportunities and challenges faced by Rizhao Green Tea are as follows: There is a huge tea market in China. With the improvement of people's quality of life and the enhancement of health awareness, green tea is welcomed by more and more consumers; Rizhao City is the only "Northern Demonstration Zone of China Tea Research Institute" in Shandong Province, and 1000 mu tea garden has obtained EU organic food certification. Based on reality and scientific decision-making, Rizhao Municipal Government has established tea production as the key cultivation of pillar industries with agricultural characteristics, and is committed to building "the first green tea base in Jiangbei". At present, Rizhao plans to build Rizhao Green Tea Supermarket to attract merchants from all over the world and promote Rizhao Green Tea, and will build Rizhao Green Tea Expo Park to promote tea culture. At the same time, the government will cooperate with relevant law enforcement departments to crack down on counterfeit and shoddy products and purify and standardize the green tea market. Rizhao tea market is "nominal" and lacks brand. At present, various small brands in Rizhao tea market are mixed, with low brand awareness and little influence. This period is a good opportunity to become bigger and stronger. At the same time, the brand awareness of Rizhao green tea products is low, and the sales volume outside the province is not large. Brand awareness is vague, market competition is fierce, and the quality of green tea is uneven. These also restrict the development of Rizhao green tea industry.
The government should make more efforts to improve the quality of products, especially the construction of tea garden bases. Rizhao Green Tea is located in the northernmost tea-producing area of China, and it is also one of the three largest coastal green teas in the world. Tea tree has a long overwintering period, slow growth and rich endosperm, and its unique growth environment makes it possible to become a veritable "king of green tea". Rizhao green tea opened the Shandong market, the most important reason is that the tea has good internal quality and full taste. It can beat West Lake Longjing in the provincial market and become synonymous with the most mainstream green tea in Shandong. It can strengthen the construction of green tea garden base and realize the unified management of Rizhao green tea garden base, which is likely to become a national demonstration area for organic tea base construction.
In order to standardize the production, processing and sales of Rizhao tea, build and protect the brand of Rizhao green tea, on July 10, 2005, Shandong Provincial Bureau of Quality and Technical Supervision issued and implemented the "Rizhao Green Tea" standard formulated by the tea professional technicians of the Municipal Agricultural Bureau and the provincial tea quality supervision and inspection station. On March 23, 2006, the General Administration of Quality Supervision, Inspection and Quarantine officially issued an announcement, approving Rizhao green tea as a "geographical indication product". In order to build a good brand of "Rizhao Green Tea", Rizhao Green Tea will be used in all activities such as publicity and sales of tea in Rizhao City in the future. It is necessary to implement strict quality supervision and brand supervision, ensure the reputation of the brand with stable quality, and occupy a stable market and stable consumer groups with a good brand image. Tea processing enterprises shall use the brand "Rizhao Green Tea" for free, and must organize production and processing according to the standard of "Rizhao Green Tea", with quality as the price and fair competition. Do a good job in the organization and declaration of QS (food quality and safety market access) products, green food, pollution-free agricultural products and base certification. Encourage tea enterprises to strive for famous brands and commend and reward the winning enterprises. It is necessary to do a good job in the construction of Rizhao green tea monopoly points, strengthen the management of Rizhao green tea specialty stores, and implement the self-discipline commitment system of Rizhao green tea specialty stores. Actively organize tea enterprises to participate in various domestic trade fairs, expositions and promotion meetings, give full play to and make good use of various media, and widely publicize and promote Rizhao green tea.