Introduction of Taikang agent's report
First, the current situation of Taikang agents
Taikang's traditional agent's ability to create customer value under the traditional marketing model is extremely weak, and the commission-oriented performance compensation model is bound to be accompanied by a lot of misleading sales. With the strong attack of the Internet, customers will inevitably move to companies and channels that adapt to the development trend of the mobile Internet, with higher efficiency, better service and lower cost. As a salesperson of Taikang, it is difficult to go on in the traditional mode.
"Running a broken leg, wearing a broken mouth, low salary and being unpopular" should be the most bitter place for all Taikang marketers. In fact, this can't be blamed on marketers. There are three culprits. First, the abnormal concept leads the marketing channel to the wrong way; Second, deformed products make consumers unable to get due protection; Third, the deformed team makes the basic law of insurance companies useless.
Comments:
If Taikang agents want to find a way out, they must develop to those high-quality groups. From the customer's point of view, the excellent performance of providing professional consulting services will be transferred, and the whole marketing training organization model needs to be adjusted at the same time.
Second, the treatment of Taikang agents
According to the survey report, the situation of the whole insurance industry is not optimistic, not just the situation of Taikang agents. 93% of people earn less than 3,500 yuan a month, ranking second from the bottom in all industries.
Comments:
It is widely rumored that the monthly salary of insurance salesmen is very high. As we all know, in 20 1333 years, the average income is less than 1333 yuan, which is 18%, and the average monthly income is between 3500-7339 yuan, just talking about the problem of high monthly salary.
Third, the prospect of Taikang agents
Everything is changing with each passing day, and Taikang agents must change if they want to develop. There are three trends in future development. First, create value. Second, actively eliminate it. Third, timely transformation.
Comments:
Taikang agents may be affected by various internal and external factors and cannot be transformed at once, but agents must work hard in this direction, change insurance products, change marketing teams and change chaotic management. In fact, lack of professional knowledge is not the most important thing. The most terrible thing is that they are complacent in the face of the crisis. As Ma Yun said, the acquisition that everyone can understand is worthless and must be promoted.
The above is all the contents reported by Taikang's agent. If you want to know other insurance knowledge, please continue to pay attention to the insurance column, and we will provide you with more relevant knowledge.