Wechat marketing success story 1:
Physical stores use WeChat marketing, and their performance has greatly improved. In an adult goods store in Guangzhou, I used to trade adult products and have been doing physical marketing. Behind the rise of online e-commerce is the heavy blow to physical trade. On April 20 13, the boss decided to switch to wechat channel. At the beginning, he had his own physical storefront, and the goods sold in the store were all affixed with personal WeChat QR codes, which was convenient for customer service and repeat customers. Some customers want to see what's new in the store, and directly ask the boss to take a video and send it through WeChat. It was a good chat, too. The boss not only does local business, but also publishes product information on the Internet, with a WeChat QR code attached. The effect is quite good. He can deliver dozens of orders a month. He mainly does marketing through personal micro-signals. Later, because WeChat is a fan economy, the boss also opened an official WeChat account (manny_520) to turn friends with personal micro signals into fans of the official WeChat account. This is also easy to manage. And insist on publishing pictures and texts every day to attract more fans' attention. At present, the boss's personal micro-signal fans have exceeded 10 thousand. With WeChat multi-open software, you can operate several micro-signals at the same time. His sales are very impressive now, and his boss and employees basically don't need to develop new customers. Maintaining these old customers is busy enough.
Wechat marketing success case 2:
Using wechat public platform to do micro-store marketing. 20/kloc-in March, 2004, Boss Zheng decided to resign as the sales manager of a liquor company in Dongguan and come to Guangzhou to do micro-store marketing. Boss Zheng has done network promotion before and is a little sensitive to the Internet. He found that the current mobile phone traffic is getting bigger and bigger, but only a few softwares are often used. The most popular ones should be WeChat and mobile phone Taobao. Boss Zheng believes that WeChat should be the mainstream in the future, so he started the construction of WeChat platform. In the early days, fans were a key issue. How can we attract more fans' attention? Boss Zheng has been thinking hard for several days. If he introduces fans from the internet, he has no platform and the cost is relatively high. Later, it was discovered that he was a friend of Taobao, and he would send a discount cashback card every day, so the shrewd boss Zheng decided to start with this discount card. It is understood that this kind of praise card is cheap, and 800 yuan can make 60,000 cards, and the people who are used to online shopping are also accurate customers of Boss Zheng. So, Boss Zheng carefully produced such a preferential cashback card with WeChat QR code printed on it. These cards are distributed to those merchants who do Taobao for free. As a result, in less than three months, Boss Zheng's WeChat platform has accumulated more than 20,000 fans. Boss Zheng just sends some soft articles every day, which are more about clothes, dressing, beauty and life. With fans, how to solve the supply? In fact, it is the Internet age, and it is not easy to solve the supply problem. Goods can be purchased directly on the Internet, and pictures can also be downloaded from the Internet. As long as this product promoted on WeChat platform has customers placing orders, Boss Zheng will place orders directly from the Internet and remit them to customers. This is equivalent to a buyer, a bit like taobao guest. Boss Zheng's WeChat public platform (yupinwine9) earns more than 5,000 yuan a month in micro-stores.
Wechat marketing success story 3:
The cake shop used WeChat marketing, and its monthly sales increased from 70 thousand to130 thousand. Wechat is naturally suitable for community marketing, which brings inspiration to the cake shop next to a community in Baoan, Shenzhen. The cake shop owner is interested in the daily traffic, most of which are repeat customers. If you can do this well? Eat food? Marketing, through the word-of-mouth of your own circle of friends, will be a more profitable business opportunity. As a result, the boss got the first batch of official WeChat account fans through in-store promotion and leaflets. Next, the cake shop has also increased its efforts, constantly introducing polite promotion methods, and more and more fans. Of course, some customers don't know how to use WeChat, and the waiter in the store will teach them enthusiastically. The boss basically insists on sending some graphic content every day, including cakes, sports, life and so on. There is a cake card under each picture and text, which has the contact information of ordering cakes on WeChat, which can facilitate door-to-door service. In this way, in about half a year, the number of fans on the WeChat public platform of the cake shop reached as many as 7,000. Although there are not many fans, they are all accurate fans, which is of great help to the promotion of cake shops. The monthly sales volume has also increased from 70,000 six months ago to 6.5438+0.3 million. Although the initial investment is a bit deficient, the later development is considerable! The latest classic success stories of WeChat marketing