Underwear sales method 1:

From the characteristics of underwear industry, the skills of promoting underwear sales can be summarized as the following three skills.

Underwear is no longer just used to keep warm and hide shame. It has become the yardstick of social and cultural development and the release of spiritual civilization. The interpretation of her should also gradually develop to the spiritual level, which requires terminal marketers not only to market products, but also to become consultants to help customers find suitable and consistent products and better show their spiritual level. Therefore, the interpretation of marketers is very important.

Tip 1: Take appropriate measures according to the stage of the product. In underwear marketing, we often encounter some situations: most underwear products are not recommended because marketers subjectively think that they are not good at marketing and have not even met with customers, or they are off the shelf or put in storage. This will not only seriously affect the store's marketing performance, but also form a vicious circle in the store's goods management and increase unnecessary inventory pressure. In fact, there are generally four periods in the marketing process of products in any industry: introduction period, growth period, peak period and recession period, and underwear products are no exception. New products were accepted by the market one week after they went on the market, and they were accepted by the market half a month later, and some even took longer. It is said that it has been popular for a long time. This mainly depends on what kind of ways and means are introduced to customers in the marketing process. What if no one goes after the new product goes on the market? Main push? It allows products to passively contact customers. There may be many new products after listing. The product is artificially produced and the marketing cycle is short? Shoot? Yes, it's true, but he was dead before he conquered. In this case, it is necessary for front-line marketers to have a clear understanding and objective judgment on several cycles that products must go through. How many questions do you want to ask? How do I display it? How do I recommend it? How can I advocate it? And so on, constantly adjust marketing methods and methods, so that products can widely contact customers and become best-selling products.

Tip 2: Be familiar with the professional knowledge of underwear products and promote underwear products that fit customers. Avoid customers choosing the wrong underwear? Is there anything wrong with the quality of your product? The phenomenon appeared. For every product, we should treat it with a sincere heart and read and understand every product. You know, every product has its unique value and needs people. Before selling, we should not only understand the design concept, selling point and technical characteristics of each product, but also understand the customer needs and target customer groups of each product. In this way, when selling, we can help customers choose the right products accurately and easily, so that customers can truly experience your profound professional level and excellent service, which invisibly increases their purchasing confidence. For example, some companies produce training materials on product selling points for new models every year, and customers who join in every quarter remember to ask provincial agents for them, so as to accurately grasp product selling points and better target consumer groups.

There is a case circulating on the internet: a shopping guide chooses underwear for a plump young woman and asks customers to try it on in the fitting room. She chose some underwear with thick mold cups and thin cotton cups, but after the guests tried them on, they all said that none of them fit: either the chest was tightened or the shoulder strap slipped. The shopping guide made some common-sense mistakes. First, he didn't measure the customer and didn't know the exact size of the customer. Second, the selected underwear size may be wrong; Third, the wrong bra type was chosen. Thick mold cups are mostly suitable for women with smaller breasts, and this guest is obviously not suitable for wearing this kind of cup underwear. Because the shopping guide is unprofessional, the guest is disappointed, mistakenly thinking that a certain brand of underwear does not have the products she needs, and the guest and a certain brand have never had a chance. This case shows that the shopping guide failed to find the real customer group of each underwear, which led to the failure of marketing because several underwear she selected did not meet the needs of customers.

Of course, the above three skills alone can't guarantee that underwear sales will be improved. The key lies in the flexible use of salesmen.

Underwear sales method 2:

The underwear sales industry has been out of control since it went to the front desk and behind the scenes, and most enterprises have fallen into the Red Sea of competition. In order to get the maximum profit, how to improve underwear sales skills is a topic that bosses care about, and it is also a prerequisite for underwear sales staff to improve their performance. Let's talk about its sales skills from the characteristics of underwear sales industry.

Underwear is no longer just used to keep warm and hide shame. It has become a yardstick of social and cultural development and is spiritual and civilized. At the time of release, the interpretation of it should also gradually develop to the spiritual level, which requires terminal sales staff not only to sell products, but also to become customers' consultants to help customers find suitable and consistent products and better show their spiritual level. Therefore, the interpretation of sales staff is very important.

First of all, in underwear sales, we often encounter some situations: most underwear products are not recommended, or removed from the cabinet or put into storage without full contact or even meeting with customers because the sales staff subjectively think that it is not conducive to sales. This will not only seriously affect the sales performance of stores, but also form a vicious circle in the management of goods in stores, increasing unnecessary inventory pressure.

In fact, there are generally four cycles in the sales process of products in any industry: introduction period, growth period, peak period and recession period, and underwear products are no exception. New products were accepted by the market one week after they went on the market, and they were accepted by the market half a month later, and some even took longer. It is said that it has been popular for a long time. This mainly depends on what kind of ways and means are used to introduce to customers in the sales process. What if no one goes after the new product goes on the market? Main push? It allows products to passively contact customers. There may be many new products after listing. The product is artificially produced and the sales cycle is short? Shoot? Yes, it's true, but he was dead before he conquered. In this case, it is necessary for front-line salespeople to have a clear understanding and objective judgment on several cycles that products must go through. How many questions do you want to ask? How do I display it? How do I recommend it? How can I advocate it? And so on, constantly adjust marketing methods and methods, so that products can widely contact customers and become best-selling products.

Secondly, we should master the professional knowledge of underwear products and promote underwear products that fit customers. Avoid customers choosing the wrong underwear? Is there anything wrong with the quality of your product? The phenomenon appeared. For every product, we should treat it with a sincere heart and read and understand every product. You know, every product has its unique value and needs people. Before selling, we should not only understand the design concept, selling point and technical characteristics of each product, but also understand the customer needs and target customer groups of each product. In this way, when selling, we can help customers choose the right products accurately and easily, so that customers can truly experience your profound professional standards and high-quality services, which invisibly increases their purchasing confidence. For example, some companies produce training materials on product selling points for new models every year, and customers who join in the company remember to ask provincial agents for them when delivering goods every quarter, so as to accurately grasp the product selling points and better target the consumer groups.

There is a case circulating on the internet: a shopping guide chooses underwear for a plump young woman and asks customers to try it on in the fitting room. She chose some underwear with thick mold cups and thin cotton cups, but after the guests tried them on, they all said that none of them fit: either the chest was tightened or the shoulder strap slipped. The shopping guide made some common-sense mistakes. First, he didn't measure the customer and didn't know the exact size of the customer. Second, the selected underwear size may be wrong; Third, the wrong bra type was chosen. Thick mold cups are mostly suitable for women with smaller breasts, and this guest is obviously not suitable for wearing this kind of cup underwear. Because the shopping guide is unprofessional, the guest is disappointed, mistakenly thinking that a certain brand of underwear does not have the products she needs, and the guest and a certain brand have never had a chance.

This case shows that the shopping guide failed to find the real customer group of each underwear, which led to the failure of sales because several underwear she selected did not meet the needs of customers.

Furthermore, in order to achieve better sales performance, front-line salespeople need to master the skills of sales promotion. First of all, we must master the judgment of customer type. Different types of customers accept recommendations in different ways. Can you judge the type of customer? To whom? The shopping guide can decide when to start, how to say and what to say. The second is to grasp the customer's psychology, understand the customer's real concerns and influencing factors, so as to eliminate doubts and find the correct sales method.

Special attention should be paid to three issues in underwear promotion:

1. Identify new customers: When a customer comes in and likes to look around and ask questions, it should be identified as a new customer. For this customer, first dispel her doubts, tell her the brand and store, and then sell her products.

2. Judgment of women's bust: Professional shopping guides should know what size bras customers should wear when they enter the store. If the bra they hold always doesn't fit when they try it on, or they buy it without trying it on, and the size is too big or too small after wearing it, the customer will think that there is something wrong with the quality of the product instead of choosing the wrong bra, and this customer may never become your consumer.

3. Guiding customers to try on is the key to successful promotion, especially for new customers, because the correct matching method can make customers wear bras with unexpected effects. In the underwear industry, the success rate of buying a bra after trying on is almost 100%, and the importance of trying on can be imagined.

We often blame the decline in sales on products. In fact, if there is no quality problem in underwear products, there is no distinction between good and bad, only adaptation and inadaptability. We often overlook an important factor? This is the human factor. Underwear promotion is a systematic project, exactly? Positioning the project? Every product has its proper place. Only by understanding with your heart will your performance come naturally!

Sales skills of shop assistants

Smile service:

Advocating smile service can bring the feelings between customers and sales staff closer, create a relaxed gas purchasing environment and make consumers feel at home. This can also form a good word-of-mouth effect, attract consumers to spend again with smile service, and also attract other consumers to come over.

A timely compliment:

Customers have beautiful and ugly bodies. When selling styles to customers, salespeople can praise customers' beautiful figure in time, which can get twice the result with half the effort. By doing what you like, you can win the favor of customers and bring pleasant enjoyment when you consume.

Understand the shopping psychology of customers;

Only with clear goals can we win consumption. Clothing gradually got rid of the primary function of hiding ugliness and avoiding cold, and changed to the advanced function of shaping a beautiful figure. Although consumers' consumption habits are different, they will not deviate from this nature of shaping beauty. Therefore, when receiving customers, salespeople should be good at observing words and feelings, understanding customers' personalities, exploring customers' interests and hobbies, and selling suitable products and styles to customers.

Nowadays, the main sales strategy is to advocate terminal winning. How to build a sales team with fighting capacity is the top priority of enterprise marketing strategy. Choosing the right sales talents is the premise of forming this team; Integration and optimization is the foundation; Systematic training is fundamental; It is the key to win that salespeople master sales skills skillfully. Only when these aspects are achieved can this team win the market in the business game.

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