In this training, the teacher divided us into eight groups, with six people in each group, and each group performed its duties. I was assigned to the seventh group, and the CEO was Pan Xiaoyu. The CFO is me; Production director Ma Shi Quan Guo; The marketing director is Zhang Tingting; The purchasing director is Yang Nan; The assistant CFO is Xian Tingting. The teacher said that now we are not classmates, but colleagues, a newly formed team. On the first morning, the teacher first explained the sand table rules and some operations, and became familiar with the computer operation process. In particular, she gave a simple training to the marketing staff of each group. The teacher taught us to be optimistic about the market demand when making marketing plans, and to make plans for the whole year.
After being familiar with what each post should do, our group actively discussed, planned the business strategy for the first two years, and constructed the long-term thinking mode of business strategy. It was originally thought that enterprise strategy was only the development direction of enterprises formulated by enterprise leaders. Through this training, I learned that an enterprise's business strategy and strategic thinking should be based on the consciousness and actions of all members of the organization, that is, to consider the problems as a whole, not just the problems of its own department. In addition, the strategy of establishing enterprises is a very important issue. To have foresight and plan the future of an enterprise, we should not only look at the current development, but also deeply consider the sustainable development and long-term interests of the enterprise, otherwise it will easily lead to operational difficulties or even bankruptcy.
For the main position of marketing director, he is mainly responsible for market research, understanding the market prospect, analyzing the products and market trends needed by the market, the amount of purchase orders and advertising fees, and ensuring and striving for the position of market leader, thus ensuring the formation of a virtuous circle of enterprise management. In the process of training, if I want to achieve the expected goal in a limited time, I find that it is far from enough to rely on the efforts of one or two people. He needs everyone's cooperation! Marketing director is not a wonderful flower in the process of enterprise operation. No matter in the real state or in the simulation process, only a hundred flowers can achieve people's goals and achieve the expected results! Therefore, while doing his duty well, the marketing director should also keep in touch with the operation director to ensure that the operation director can manage production, develop finished products, expand interpersonal relationships and train smoothly; Keep close communication with the purchasing director to ensure that the purchasing director can purchase raw materials, budgets and orders smoothly; It is also necessary to be transparent with the production director, so that the company's product production, budget capacity and receipt of orders are smooth; The marketing strategy of the marketing director will directly affect the expenditure of the financial director! For me, the chief financial officer, I want to keep clear accounts, record every economic business and money expenditure clearly, be honest and trustworthy, love my job and be dedicated. In fact, in the practice of ERP system, other directors have their own roles and work directions. The only difference is the CEO in this group. His duties combine all the decision-making power of other directors. Once the decision is wrong, it will lead to the failure of six years of operation. Another point is that he should integrate all the people in this group into his own work, so as to coordinate each other's work smoothly! Of course, all directors have their own roles and responsibilities, but we have never forgotten mutual dependence and cooperation, because I have not forgotten the success of an enterprise, team is the most important factor!
The following is the operation of our group for six years: in the first year, we carried out regional market development and iso9000 qualification system certification, striving to enter the market in the first time and occupy the market share of p 1 or p3. We built two production lines and bought a factory. In the first year of operation, we invested 5 million advertising fees, and the ultimate owner's equity was 47%, which should be a good start. The main business in the second year is the research and development of p2, the certification and production of iso9000 certification system, and the investment and transformation of production line. The second year was relatively stable, and every step was carried out as planned. In the third year, the regional market we developed can enter. Due to the renewal of production line, the development of new markets and the certification of iso9000 qualification system in the previous two years, coupled with excessive investment in advertising fees and inadequate accounts receivable, our company is short of funds and finally has to rely on capital discounts to maintain it. In this year, our advertising investment has also been greatly reduced, resulting in no profit. In the fourth year and three years of operation, the funds we can flow are greatly reduced. Through the budget, we found that the remaining funds can only barely maintain the operation this year. We can't borrow money from the bank because our owners' rights and interests are few. After several quarters of continuous collection, our accounts receivable finally expired, and we also have basic liquidity in next year's production, which provides a guarantee for future operations. In the fifth year, because of the smooth development of iso9000 certification system, we were able to get an order with this condition, which also proved that our previous decision was correct. After receiving orders for p 1 and p3 products, we accelerated the production, procurement and sales of products. It is worth mentioning that, thanks to the joint efforts of our team members, we have obtained urgent orders for these two products. Under the advantage of order, production actively cooperates with sales, so our sales revenue has increased rapidly this year, and we have gradually realized profitability and made up for the losses in previous years. The sixth year is a crucial year. After five years of operation, we are more and more familiar with the production process, and the production of products is getting smoother and smoother, which greatly improves the production efficiency of various products. During this year, all our equipment has been put into use and the development of new markets has been completed. In order to get more profits, we have also formulated and implemented a new product development strategy, stepped up production and sales of various products, and actively.
This week's training seems short, but it's really long. What is long is that every year or quarter, the six of us should be careful and consider every step carefully. In short, we have only been in business for six years; It's just a week's exploration, and it's over before I can learn more knowledge. Even so, we have gained a lot. We have learned how to analyze the market from a scientific perspective, explore the market and finally get the core of the market. Sand table simulation makes us close to the actual combat of enterprises in the learning process. In a short week, we will encounter various typical problems that often appear in enterprise management. We must find opportunities, analyze problems, make decisions and organize their implementation. In the process of participating in learning, it has greatly stimulated our enthusiasm for learning, greatly improved our learning effect and stimulated our learning potential. Sand table simulation training makes us feel the excitement and cruelty of market competition, and experience the risks and responsibilities of operation. From this sand table simulation training, I learned that the design idea of sand table fully embodies the relationship between history and logic that must be followed in the development of enterprises, and it depends on the strategic setting from the birth of enterprises to the development and growth of enterprises. The management team is required to make responsible decisions for future development on the basis of seeking current practical interests. In the experience of success and failure, we learned management knowledge, mastered management skills and felt the true meaning of management; At the same time, strengthen communication and understanding among students, experience the spirit of teamwork, and comprehensively improve the quality and ability of student management. After this sand table training, I concluded that no matter what I do, I must be down-to-earth, with goals and plans in order to succeed.
Erp Sand Table Simulation Training Report Part II Phase I: Experimental Purpose
People's time and energy are limited. In our limited life, we are faced with such choices every day: what to do and what not to do.
Before you make up your mind to do something, you should generally understand "why" and "what to do", care about "how to do it" when you start, and reflect on "how to do it" after you do it. This is true of everything in the world.
As a future manager, ERP sand table simulation has taught me the basic steps and spirit of management in theory. I can learn about the enterprise and the composition of its strategic management, marketing management, production management, financial management, human resource management and information management. Enterprises should also actively coordinate the cooperation among various departments here, improve their professional knowledge and skills, and finally improve their comprehensive quality. There is always a belief running through it, that is, to establish the concept of * * * to enhance the overall concept and sense of teamwork, and always maintain integrity, enhance the positioning of personality and career, and finally realize the connection between life and thinking.
The second stage: experimental process
First, the CEO is publicly elected by forming a team, and then everyone's occupation is appointed according to the CEO's consideration of everyone's personality. After the preparatory work, the company officially registered and operated.
I work as a financial assistant in this company. During this period, my job is mainly to assist the CFO in the financial management of the company. Including recording daily cash receipts and payments, and regularly checking the operating conditions of enterprises, accounting the operating results of enterprises, and submitting financial statements on time; Classify and analyze cost data; Check the cash and inventory regularly to ensure that the accounts are consistent.
In the first year, under the leadership of the teacher, we basically understood the operation steps of the company. During this period, the rules explained by the teacher are the most important in learning. At the beginning of the year, under the leadership of CEO, we won the order in the form of advertisement according to the market forecast table, and finally paid the advertising fee of 1 10,000. In this year, our company has three production lines, two manual production lines and a semi-automatic production line, and successfully completed the order task. Through financial arrangement, our company made a net profit of 2 million pounds in the year-end settlement.
After all the companies registered and operated normally, they made a good start in the first year.
Under the leadership of CEO, our company began to operate independently. During the operation of the company, I learned to hold the most important order meeting at the beginning of the year, and the advertising fee to be paid is an important decision. The amount of advertising fees often determines the company's income this year, and it is more likely to be the best helper to decide the market leader. While investing in the positioning of new production lines, it also promotes investment in product research and development.
The advertising cost invested by our company is 6 million, which gives us a certain advantage. However, in the final ordering meeting, we didn't take advantage of this advantage, because we didn't follow the operation process and placed this order before the product was developed, which made our company spend millions of advertising fees in Shui Piao. Secondly, in the process of operation, the company invested in the production of flexible production lines without considering the capital budget, which eventually made the company short of funds and had to borrow usury to maintain cash flow.
One year will be very fast, and our company is growing. This year, we made many mistakes. In the next year, we will pay attention to the company's operation process, resolutely safeguard the rules, make a good capital budget, and prepare for the challenges of the new year.
This year, our company learned the lessons of the previous year, carefully analyzed the market demand and changes, and formulated a relatively perfect market plan. First of all, we paid 7 million advertising fees, hoping to occupy the advertising advantage in the new year. And actively promote product research and development at the beginning of the quarter to meet the market demand for products. Compared with the competition, the cooperation of our company this year is a great development. We have sold the finished products with the value of100000 to other companies in the case of oversupply of products.
However, in this year, due to the lack of market analysis, our company still faces serious capital and investment problems. Moreover, under the condition of not knowing the rules, blind investment failed to obtain the qualification to open up new markets, and finally the advantage at the order meeting became a bubble. In the process of market analysis, the company relies on its own guesses and fantasies to enlarge the probability of income and narrow the occurrence index of risk, and is still heavily in debt.
The development of the company needs everyone's coordination and cooperation. The functions of each department are different, but it is impossible without each department. In this year, the main problem of our company is that it has not adjusted the work of various departments, and has always forgotten the concept that the market is the main purpose of the company's operation. In the next year, we will instill this idea into it.
In the third year, the company's operation has gradually entered the normal track. In this year, with the change of the market, considering the length of time needed, we will invest in the certification of IS9000, invest in the research and development of new products and open up new markets. Through the data of budget cash, our company has achieved great success in this year's order fair. Moreover, by comparing the difference between the interest and rent of the factory, the company finally decided to sell the factory and use it in the form of paying rent, thus promoting the flexibility of cash use.
In this year, one of the biggest problems of the company is the record of cash expenditure and income. As an accountant, I didn't do a good job with the chief financial officer, which led to the unequal assets and liabilities of the company. The company concealed the remaining 2 million cash in the accounting process and lost the principle of good faith, which brought great obstacles to the production and settlement of the next year and forced the company to postpone the production of the next year. In this process, the company's operation is still chaotic, and each has its own duties. This word is not well reflected in the company's production process. Moreover, there is no good coordination between departments, which brings some trouble to the company's records.
Although, there are serious problems with the company's bills. However, the spirit of CFO is worth learning. When there is a problem in the company's books, she always insists on finding out the source of the problem again and again and settling accounts with the teacher. Therefore, in the next year's production, the company should be committed to the cooperation and coordination between departments, taking the company as a whole, thus promoting the company's operational efficiency.
After last year's lessons, the company, under the leadership of CEO, conscientiously performed the company's operation process, and carried out all the operations of the company in an orderly manner, so that all the records of the company were clearly presented, so that we could clearly understand the company's development and make a good strategic plan for next year. Before the beginning of this year, at the request of the teacher, a cash budget table was made to make a detailed accounting of the company's investment, procurement, production and sales this year. In the specific production and operation process, the company promotes the flexibility of cash use by selling production lines and buying finished products from other companies.
This year, the company did not make any big mistakes, and the cooperation between teams also made great progress. However, while we have achieved some success in the budget, we have violated the budget plan. Because in the process of production, the procurement and investment plan made in the budget can be easily modified and purchased in large quantities.
Although there was no shortage of cash at the final settlement, it brought a certain amount of inventory to the company, provided a certain amount of finished products for next year's production, and saved time for the transaction. However, this is still an adventurism.
Summing up the achievements of our company this year, after three years of hard times, we finally got a net profit of 9 million in the fourth year. In next year's competition, we will continue to improve the company's corresponding policies, so as to obtain greater profits.
Four years of management experience may make our management experience different. How to effectively use resources, expand market share and improve profits is what we should pay most attention to. In the fifth year, our budget table basically positioned the development direction of the company this year through strict thinking and accounting.
The process of operation is happy, and the company is full of energy while ensuring profitability. In this process, the company still has small details and needs to be improved. Small details determine big events, which requires tacit understanding between various departments and CEO of the company.
The company made a net profit of 8 million yuan at the end of the year, which also laid a good foundation for next year's development.
The third stage: experimental results
Two days' simulation study and six years' management experience let me know the growth process of an enterprise and the hardships and art of management.
The first year of self-employment has almost nothing to do with income. After a year of brain cell death, I gradually realized many important feelings, especially from sensibility to rationality. Three years is a long time span. It stands to reason that we look back at those strategies and repeatedly analyze the market and products before we understand that the profits in enterprise management are hard-won. Another three years have begun, and these three years of management experience have made us different. How to effectively use resources, expand market share and improve profits has long been deeply remembered in our minds.
Management is science, and management is art. We have gone through five years and gained a lot of profound experience. It's a pity that we haven't gone through six years completely, and there is always a feeling of wanting more. However, the end also means a new beginning. In this important process, we have too many lessons and failures, but we also have the most valuable gains.
ERP, a good management teacher.
The third part of the erp sand table simulation training report is that the training goal of higher vocational colleges is to meet the requirements of China's socialist modernization. Master the necessary basic theory and professional knowledge of this major, have the comprehensive quality and comprehensive professional ability to engage in the practical work of this major, and work in the front line of production, construction, management and service. The focus of training talents in higher vocational colleges lies in practicality and operability. Therefore, in order to enhance students' practical operation ability, ERP sand table simulation training was introduced to the logistics management major of Grade 07 in the Department of Economic Management of our college.
I. Introduction of ERP Sand Table Simulation Training
The full name of ERP is Enterprise Resource Planning, which integrates and manages all resources of an enterprise. ERP refers to a management platform based on information technology and with systematic management ideas, which provides decision-making and operation means for enterprise decision makers and employees. ERP integrates information technology and advanced management ideas, which can help enterprises rationally allocate resources and create social wealth to the maximum. ERP is a comprehensive product of enterprise management, financial management, information technology and other disciplines. It is a comprehensive management application system integrating organizational model, enterprise norms and management methods, and it is a brand-new management idea. ERP sand table simulation confrontation training course is basically to reproduce the process of enterprise management with the help of sand table mold and move "enterprise" into the classroom. On the sand table, the cash flow, product inventory, production equipment, bank lending and other indicators of enterprises are clear and intuitive.
In the process of teaching, students are divided into 6-8 groups, with 5-6 people in each group, simulating the operation of enterprises for 6-8 years. Each member of the team serves as CEO, CFO, marketing director, production and operation director, purchasing director and information director respectively. Each group represents different enterprises and competitors in the same industry. Each group must predict the trend of competitors according to market demand and decide the long, medium and short-term strategies of its products, markets, sales, financing and production. At the end of each year, settle the operating results with accounting statements, analyze the operating results, make improvement plans, and then continue to operate in the next year.
Second, the specific application of ERP sand table simulation training in practical teaching of logistics management specialty
1. Establish an ERP interest group.
It is a heavy task to establish ERP sand table simulation training, and it is also a heavy workload for lecturers. It is a successful experience of our hospital to set up an ERP interest group. ERP interest groups focus on students, and senior students manage, guide and organize students. Teachers only need to teach the core students in the group, and then they will teach other students, section by section, which greatly reduces the workload of teachers and can actively mobilize the enthusiasm of students. ERP interest groups also promote exchanges and communication between students, and students can learn from each other and exchange roles, which is very beneficial to improve their practical ability.
2. Improve the teaching staff
ERP sand table simulation training involves many aspects of knowledge, such as management, accounting, logistics, marketing, e-commerce and so on. Therefore, its teaching content is interdisciplinary and interdisciplinary, which requires teachers to have a wide range of knowledge. If you only master this professional knowledge, you are obviously incompetent. In order to better promote ERP sand table simulation training and ensure the training effect, on the one hand, the school needs to send relevant teachers to participate in special training, on the other hand, the school needs to take some measures to stimulate the enthusiasm of teachers.
3. Participate in ERP sand table simulation competition.
The ERP sand table simulation competition is listed as a skill competition project of the whole hospital, so that more professional students can participate. Students are free to form teams and participate in simulated confrontation competitions. Select and explore outstanding talents in the whole hospital competition. After further intensive training, they will be selected as candidates to participate in the national ERP sandbox simulation competition for college students.
Third, the application effect of ERP sand table simulation training in the practical teaching of logistics management specialty
1. Through practical training, make full use of existing resources, let students enhance their ability to solve practical problems by using what they have learned through simulated practical training, and find out their own shortcomings, find out the shortcomings of what they have learned, so as to make the direction of their efforts more clear.
2. Through practical training, students have consolidated their basic theoretical knowledge and exercised their basic skills in the experience of success and failure, which not only consolidated their theoretical knowledge, but also improved their practical ability, cultivated their adaptability and innovative consciousness, and more importantly broadened their thinking.
3. Through practical training, students can truly understand the importance of teamwork, learn how to communicate and coordinate between departments in different positions, cultivate the values and business philosophy of people in different departments, and establish an organization oriented to overall interests. When students simulate actual combat in enterprises, they will encounter various typical problems that often appear in enterprise management. In view of the problem, students must analyze the problem, find out the countermeasures, make decisions, and organize and implement them through the team. They think that an enterprise is like a big ship, the CEO is the helmsman, the CFO is the escort, the production director is responsible for precise production, the purchasing director is responsible for timely procurement, and the marketing director is responsible. Here, each role performs its own duties and gathers the strength of everyone in the group, so that the ship can withstand the impact of wind and waves and move forward steadily.
4. Through practical training, students have been thinking about their career orientation. When they are grouped before actual training, they adopt the principle of voluntariness. However, some students did not get their favorite roles as they wished, but gained unexpected gains after practical training. From this, I deeply understand the real relationship between "loving one line and doing one line" and "doing one line and loving one line" in practical work.
5. Through practical training, students have developed a calm personality, cultivated the ability to improvise, and made it clear that as a qualified enterprise manager, they should keep a clear head and have the ability to make decisive decisions when the enterprise development is facing setbacks.
6. Through practical training, teachers fully realize how to keep learning, enrich themselves, improve their professional level, and constantly improve teaching methods, so that students can learn well, be close to reality, fully mobilize their learning enthusiasm, and better combine what they have learned with practice to achieve the expected goals.
ERP sand table simulation training can cultivate management talents in actual combat by building a simulation enterprise platform, showing the modern enterprise environment, reproducing enterprise operation processes and simulating functional posts. Students are there, truly feel the fierce and cruel market competition, and experience taking commercial risks and responsibilities. In the experience of success and failure, students should strengthen mutual communication and understanding, experience the strength and advantages of teamwork, learn management knowledge, master management skills and feel the true meaning of management, so as to comprehensively improve students' management quality and ability. ERP sand table simulation training promotes the combination of teaching theory and practice and the rationalization of curriculum structure of related majors, and plays a great role in deepening the teaching reform of logistics management specialty, improving teaching level and strengthening quality education. ERP sand table simulation training solves the problem of cultivating students' practical ability to a certain extent, fills the gap in practical teaching of logistics management specialty, improves students' practical ability, hands-on ability and employment competitiveness, and builds a platform for students' employment and future success.