1, customer group positioning is the most critical.
Choice is more important than hard work. The same is true for enrollment. When enrolling students, accurate customer group positioning can not only save you a lot of time, but also formulate relevant publicity strategies according to customer information, so that customers can better understand the characteristics and advantages of your custody class, mention your custody class and better remember the name of your custody class.
2. Are there any new tricks in the planning of publicity activities?
Compared with the old trusteeship classes, the newly-opened trusteeship classes are not well-known. In order to recruit students most effectively, there must be new tricks in publicity activities, and it is best to attract parents to visit the campus or audition classes, so that the chances of success will be greatly improved.
One-page design is also very important in publicity activities. What services do managed classes provide? What are the preferential policies? Words like buy one get one free or send an audition class attract parents' attention, and there are also some words that package the services you promote to attract parents to campus.
3. Campus environment and teaching quality are the foundation.
Even if your customer base is positioned accurately and the publicity campaign is successful, when parents go to your campus and find that the campus is in a dilapidated residential building, the campus environment is average, or the children have not made any progress in your custody class, they will get into many bad habits. Then, everything you have done before will disappear like bubbles in the sun.
Therefore, a good campus environment and teaching quality are the foundation and our confidence in front of parents. But this doesn't mean how high the campus environment is. Teachers must be as qualified as famous teachers. After all, wool comes from sheep.
With the advent of the Internet era, big data and cloud computing have also brought a huge impact on the enrollment of traditional hosting classes. In order to improve the market competitiveness of hosting classes, many hosting classes have also begun to take advantage of the Internet to recruit students from the Internet and from the media.
4. Establish an official website
Establishing a local website of your own organization is just like creating your own hosting brand. It's a movable sign on the internet where you preside over the class. Parents only need to click on official website to know your hosting class.
Official website is very clear about campus display, course introduction, teachers' team and company culture. As long as parents who want to enroll in the custody class search online, your official website will pop up first. Of course, in addition to the PC, official website also needs to set up a mobile phone. After all, now is the era of everyone's smartphone surfing the Internet.
5. Be good at using the APP.
The rapid development of smart phones has also driven the popularity of various mobile apps. As long as you use these apps well, it is also a very useful way to enroll students. For example, mobile phone software such as volcano video, Yingke live broadcast, Weibo, Tik Tok, Interactive Bar, Himalayan, litchi FM, etc., can more intuitively show the videos, course voices and activity planning of various activities organized by the hosting class to parents.
6. Don't forget WeChat and QQ?
At present, the chat tools are basically WeChat and QQ with the highest usage rate. In addition to phone calls and text messages, many people also choose to use WeChat and QQ because it is convenient and fast. However, in addition to contacting parents, WeChat and QQ are also very good ways to recruit students. Adding friends, mass sending, managing friends circle, and setting up hosting classes, such as WeChat official account, are all ways to promote enrollment.