1: Know yourself and know yourself, and you will win every battle. First of all, we should investigate the local catering market and consumers' consumption habits in Daoxiao Noodles Pavilion. Fully understand the advantages and disadvantages of the existing Daoxiao Noodles Pavilion, so as to lay a foundation for opening a store in Daoxiao Noodles. I suggest you learn from Daoxiao Noodles technology (mainly marinated soup technology), which has great room for development, such as opening a chain store in Daoxiao Noodles and a franchise store in Daoxiao Noodles in the future.
2. Know something about Daoxiao Noodles market. According to the market situation in Daoxiao Noodles, I will determine the characteristics of my Daoxiao Noodles Pavilion and make some plans for my Daoxiao Noodles Pavilion. For those who are inexperienced and need some guidance, I suggest you find a professional Daoxiao Noodles master (such as the one who teaches Daoxiao Noodles technology). ), so that you can take fewer detours and run into difficulties. Open a good Daoxiao Noodles store.
3. Choose Daoxiao Noodles Store. Daoxiao Noodles Pavilion is similar to a fast food restaurant. Customers generally pay attention to convenience and speed. Near the business circle, near the school, near the residential area, near the snack street and pedestrian street, all are good choices for Daoxiao Noodles stores. There are many channels to choose a shop for small noodles. You can talk to the landlord through media advertisements, pre-store resale advertisements, or directly find a newly developed house. Another way is to contact the store directly after choosing the general location, no matter what the other party is doing now. Although this method is tired, it works well. You can take advantage of the effect of Duo Long, and don't think that places with many shops are not suitable for entry. If there are many small restaurants with characteristics in a street, it will cause the Duo Long effect, and it is easier to do business than to go it alone. The key is to distinguish so many stores from other stores. Another reminder: sublease the store carefully. We should pay attention to some pitfalls in subletting Daoxiao Noodles store: First, because the sublessor has encountered the road demolition project, it has been unable to open its own business, and only wants to recover some upfront investment through subletting. Therefore, when looking for a store, you must first carefully ask the nearby stores, preferably to the planning, housing management or industrial and commercial departments. If a place is to be demolished, it will generally notify the local industrial and commercial office. Second, the original restaurant was limited in sewage discharge and fire fighting, and was required by the relevant departments to stop operating, but the lessee did not know the inside story. After paying all the subletting fees, I found it impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party cannot provide the real estate license after renting, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store after the business is booming, just to earn the cost of subletting.
4. Decoration and equipment procurement of Daoxiao Noodles Store. Now people's consumption concept has changed. Dining is not just eating, but also paying attention to the environment and service. A comfortable dining environment can sometimes be a key factor in the success or failure of opening a Daoxiao Noodles store. The environment of a Daoxiao Noodles store doesn't mean that the more you invest, the better. It is more about design. Therefore, the decoration must highlight the style of the knife facet. Daoxiao noodle shop is now a modern fast food business model, so the decoration, shop and kitchen facilities of Daoxiao noodle shop should reflect modern characteristics. The decoration of the knife noodle shop should adopt simple style and bright colors to give customers a relaxed and pleasant feeling; The tables and chairs in the knife facet can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make full use of the limited space in the knife facet. Kitchen utensils made of stainless steel should also be used as much as possible to leave a clean and hygienic impression on customers. The renovation of Daoxiao Noodles Store is a very complicated process. The decoration of Daoxiao noodle shop is different from ordinary home decoration, and it also involves professional issues such as environmental protection and fire protection. In the process of renovation, please invite professionals, and it is best to find someone with restaurant management experience to take charge together before the renovation (such as the staff of Daoxiao Noodles Technology Teaching Center), who can provide a lot of advice and help for opening a Daoxiao Noodles store. The kitchen equipment of the Knife Noodle Shop includes several big items in the kitchen: electrical appliances (mainly refrigerators), cookers, dough mixers, etc. Small items mainly refer to hardware: stainless steel bowls and basins, chopping boards, spatulas, etc. The place of purchase is in the hotel supplies monopoly market or the kitchen equipment monopoly store. Chopsticks used by customers should be based on the positioning and characteristics of Daoxiao Noodles store. Friendly reminder: if you don't know the industry, you can ask the master of knife noodle to accompany you. After all, Master Daoxiao Noodles is very professional in this field. The equipment in Daoxiao Noodles store is mainly tables and chairs, cash registers. It is worth noting the size of the tables and chairs. You should know how to make rational use of the space in Daoxiao Noodles's store.
5. The recruiters in Daoxiao Noodles Store and Daoxiao Noodles Store are mainly divided into four categories: chefs (including Daoxiao Noodles, Daoxiao Noodles, cold dish chefs, waiters, dishwashers and cashiers). The number of employees depends on the size of your Daoxiao Noodles store and the turnover in Daoxiao Noodles. It should be noted that the choice of chef needs to be careful, because he is also the key to the success or failure of your Daoxiao Noodles store. (Datong Daoxiao Noodles Technology Teaching)
6. Pre-approval is required to apply for opening a Daoxiao Noodles store, that is, the industrial and commercial department must obtain the hygiene license and the pollution discharge permit from the environmental protection department before obtaining the business license.
Take a small Daoxiao Noodles store opened by individual industrial and commercial households as an example. The specific process is as follows: First, take the original and copy of your ID card to the local industrial and commercial office to register the name of the Daoxiao Noodles store. Remember that this is only a name registration, and it is not time to apply for an industrial and commercial business license. Because before obtaining the industrial and commercial license, you must first apply to the environmental protection department and the health supervision office within your jurisdiction for a sewage discharge permit and a health permit.
Application for pollutant discharge permit: firstly, apply to the permit office of the environmental protection bureau of the jurisdiction, and after acceptance, the staff will come to inspect and guide. The two necessary conditions for obtaining a sewage permit are: there can be no residential buildings upstairs; Sewage should be included in the municipal sewage pipeline. On-site inspectors will decide which range hood to install according to the size of the business area. I bought my own range hood or a range hood that has not been recognized by environmental protection. The staff of the accreditation office reminded that it is best to consult the environmental protection department before deciding whether to rent a store or decorate it. For example, some shopkeepers open stores for decoration, and the smoke outlet or kitchen window is just aimed at the residents behind. Even if the management department doesn't know for a while, the residents behind will still complain and often have to spend money to adjust.
Application for hygiene license: apply to the health supervision office within the jurisdiction for acceptance, and then let the restaurant staff have health examination and receive food hygiene knowledge training. On the premise of passing the inspection and training, it mainly depends on the following aspects: first, whether the sanitary facilities are complete, mainly referring to disinfection and cleaning facilities; The second is whether the area ratio of processing site and business site has been reached. The proportion requirements of restaurants in different locations will be different, so you need to consult in advance.
Industrial and commercial business license: after obtaining these two certificates, you can apply for industrial and commercial business license at the industrial and commercial office with these two certificates and the corresponding house lease certificate and ID card.
According to the regulations, you need to apply to the fire department for approval before opening, and you need to apply to your jurisdiction when decorating.
Tax registration: within 30 days from the date of obtaining the business license, you should apply to the local tax bureau for the local tax registration number. Bring a copy of the business license and a copy, as well as the operator's ID card. Small restaurants opened by individual industrial and commercial households have to pay 5% business tax. In addition, urban construction tax and education surcharge have to be paid. The tax amount is 1 1% of business tax, and other taxes account for a small share.
The most important thing is: trusting people to find relationships is a trivial matter!
7. Knife noodle shop raw material procurement. The purchase of raw materials is directly related to the cost. It is generally recommended to find a long-term cooperative raw material supplier, which can save costs and avoid purchasing everywhere every day.
8. The opening promotion of the knife noodle shop. We are going to open a shop in Daoxiao Noodles. Promotion before opening is very important for attracting people and catching customers.
These are all the jobs that need to be done before opening a shop. Now, based on years of practice, the Center will share with you some suggestions on how to make Daoxiao Noodles Store bigger and stronger.
First, accurate positioning
1, management features: ensure the quality of Daoxiao Noodles, the salty taste of Daoxiao Noodles, and the quality of food (everyone has a certain growth process and environment from birth to growth, so eating habits are naturally different. A guest ordered the same rice every time because he liked this dish (rice). He liked it, so he opened a "Daoxiao Noodles Store". Can be realized by quantization);
2. Reasonable pricing: According to the store location and customer's consumption level, set a reasonable price in the small street.
Second, establish the brand core value.
Unify image and enhance brand cohesion: 1. The decoration of the storefront with a small knife should not only reflect the brand culture, hygiene and emotional appeal, but also conform to the fast food style of the catering industry. For example, the design of the front door, the name and LOGO of Daoxiao noodle shop; For example, white and orange can be used in the decoration of small noodle shops. White is elegant and sanitary, and orange is full of lively atmosphere. 2. The overall image of the knife noodle shop is unified. For example, the clothes of tables and chairs, various utensils and shop assistants are unified, or the unified logo of Daoxiao Noodles storefront is added; For example, hanging exquisite pictures of Daoxiao Noodles store food on the wall of Daoxiao Noodles store; For example, replace the lamps with warm downlights. As night falls, all kinds of Daoxiao Noodles colors are more attractive under the mapping of the lights in the store. (
Establish good service consciousness and enhance brand reputation: 1. Train shop assistants and formulate employee system. Let employees know the standard of service. 2. Establish a customer message board. Customers can feel the attention and sincere service of Daoxiao Noodles Store, and at the same time, it is convenient to give feedback, and find and correct the deficiencies in operation in time.
Third, reflect modern marketing,
Promotion and publicity: for example, print and distribute leaflets of Daoxiao Noodles stores, make body advertisements and in-car radio (TV) advertisements on nearby buses to attract customers; For example, inserting advertisements in radio traffic channels to attract customers and "brothers" with cars, or inviting local TV stations to do conditional exclusive interviews; Organize master Daoxiao Noodles to perform live performances to attract customers and so on.