Sales letter, the first thing to sell is attention, that is, the title of the advertisement. We should grasp the "customer's interest". A paragraph of the sales letter should focus on describing the selling point of the product and arouse the interest of customers; Mainly from grasping attention, stimulating interest, building trust, stimulating desire, promoting action, and so on;

Marketing letter is a letter specially created for marketing. Main contents:

The first paragraph of the marketing letter-immediately stimulate customer interest;

The second paragraph of the marketing letter-ignite the strong desire of customers;

The third paragraph of the marketing letter-cleverly calling for action;

The fourth paragraph of the marketing letter emphasizes the wonderful feeling after ownership;