Selected templates of entrepreneurial project plan 1. Project name: e-commerce express logistics service project
Project Description: The early stage of the project is positioned as a high-quality (after-sales service) special express logistics service in xx city, including three major business parts: small short-term storage of goods, goods distribution and professional after-sales service. In the later stage of the project, efforts will be made to improve all aspects of the project: first, expand the scope of express logistics services and strive to set up service points in the suburbs of Shanghai; Secondly, strengthen the software and hardware configuration of the project, improve the response speed of goods delivery and reduce the delivery operation cost; Finally, improve the service professional skills and abilities of project participants in the service commodity industry, and have a professional service team.
Second, the project market survey
1) Feasibility analysis: Under the new situation of rapid development of e-commerce, express logistics has become an important factor restricting its rapid development. How can express logistics better serve car cushion merchants and make it a feature of store sales?
2) foothold: service characteristics and sales volume
3) Problems and risks:
1. The delivery time conflicts, so delivery cannot be made on time.
Solution: Establish a team with emergency transport personnel. Analyze the customer's ordering time according to the original order and make emergency response to the shopping peak.
2. The delivered product type is wrong.
Solution: Strengthen contact with merchants and confirm product information with customers before delivery. There is no reason to be responsible for replacement after an error occurs.
We can't get enough stock, and the goods are in short supply.
Solution: strengthen contact with merchants and prepare for hot-selling varieties. Merchants adjust the advertising intensity and promotion degree according to the inventory situation. If it is really impossible to deliver the goods, please contact the customer in time and ask for understanding.
Third, the quality of products.
Products must be strictly checked before delivery, and signed by customers after delivery. For product quality problems within 7 days, exchange goods at home. When the problem product reaches a certain scale, it is necessary to reflect the situation to the merchants. The consumer is not satisfied with the goods that have arrived and asks for a return.
Four. Project cost and profit
Cost: In the early stage of the project, we only need to use our own advantages (site and location) to invest a small amount of fixed costs (clothing and maintenance materials) and part of operating costs (transportation expenses and publicity expenses); Late investment depends on early operation benefit.
Profit: comes from the growth of product sales (which can be charged in odd number or commission ratio) and the acquisition of operating experience.
Verb (abbreviation for verb) project execution
1. Original data analysis: Determine the service scope, time and mode of the business through the distribution range of customers (the proportion of urban and suburban areas), the distribution ratio of ordering time and the proportion of corporate and individual customers.
2. Agree with the merchant on the variety and quantity of the prepared goods and the order notification method.
3. Cooperate with merchants to advertise, promote services and promote sales.
4. Make clothes, badges and publicity materials to establish the professional image of the project.
5. Learn the knowledge of cushion maintenance and nursing, automobile beauty, the installation and quality inspection of automobile cushions, and improve the project execution ability of project personnel.
6. In the delivery service, understand the customer's needs, listen to the customer's suggestions, and feed back the information to the merchants.
7. According to the actual operation, rationally plan the distribution service, and even consider increasing the distribution personnel.
Sixth, the later development and extension of the project.
On the basis of successful operation in the early stage, the project can be extended horizontally and vertically to a considerable extent. Products that can serve other industries horizontally, and large quantities and difficult products (such as home appliances and bicycles) will be the first choice. Vertically, deepen the service content, such as providing car beauty and even car beauty decoration on the basis of providing maintenance and installation.
Selected template of entrepreneurial project plan 2 1. Operation mode of entrepreneurial projects
Forms of technical cooperation. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea).
Second, products and services
Description of products and services.
Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good place for business and leisure and couples to get together.
These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.
2. Comparison of entrepreneurial project competitions
The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality are equivalent.
3. Resources and technology
Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.
Third, the market analysis
1, market demand
(1) Stable old customer resources.
(2) Office buildings and hotel customers.
(3) shopping and entertainment places.
(4) Mature residential areas.
(5) Foreign-funded companies and many IT enterprises, companies and other emerging industries in the region.
(6) If there are many schools in this area, faculty and students' couples are also potential customers.
Four. Promotion plan
(1) Publicity
For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.
(2) Event marketing
① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.
When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".
(3) service marketing
① Establish a membership card system.
The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.
② Personalized service.
Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.
In order to win customers' love, coffee shop entrepreneurial projects should not only work hard on storefront design, but also pay attention to characteristics in coffee making.
Attachment: investment management skills of coffee shop
At present, the market competition in the catering industry is quite fierce. It is not easy for investors to better seize the business opportunities of the catering industry and earn more money through a certain project, because they need to think from many aspects, because for investors, it is much easier for you investors to operate a project only if you are fully prepared. Below we introduce the contents that should be paid attention to when operating a coffee shop as follows.
Invest in the coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because everyone wants a warm and comfortable dining environment. The interior decoration of the restaurant should be like this: the floor, walls, doors and windows in the restaurant should be designed to give people a warm and comfortable feeling.
The contents and materials of the menu should be clear, and the cover design of the menu gives people a sense of freshness. Clean environment. This requires the dining room tables and chairs to be placed neatly, so that the legs of the table are in a line; The dining table, chair legs and plates on the dining table are rows horizontally and columns vertically; The walls, decorations, floors and desktops of the dining room should be clean and dust-free.
The environment of the restaurant should adapt to the gender and age of the customers. The clothing of service personnel is symbolic and influential. The clothes of the service personnel should be consistent with the style of the restaurant. Characteristic clothing can not only set off the atmosphere, but also play a sales role. Tableware should be artistic.
Investing in the location of coffee shops and restaurants: The catering industry is different from other enterprises in that it attracts customers to spend in restaurants, rather than transporting products from the place of production to the place of consumption. Therefore, the choice of restaurant location has a great influence on restaurant management.
Choosing a good location is the premise of the emergence and development of restaurants. Compared with other factors of restaurant management, restaurant location has the characteristics of stability and long-term. So once the location of the restaurant is determined, it can't be changed, otherwise it will waste a lot of resources. The factors that affect the location of restaurants have been mentioned before, so I won't go into details here.
Service factors of investing in coffee shops: catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of restaurants can only reflect their value through service.
In short, when investing in coffee shops, investors should pay attention to the environment of coffee shops, because a good and comfortable environment will bring pleasure to the destruction. Pay attention to the location of the coffee shop and restaurant here. It is very beneficial to choose a suitable location. Finally, we should pay attention to warm and thoughtful service. Investing in coffee shops, only by taking these factors into account, can business get better and better. This is also a skill of management, and I believe it will bring some help to friends who invest.
Selected template 3 of entrepreneurial project plan. Overview of foreign investment
1. China international investment (Laos) co., ltd., a holding subsidiary of the company, invested in the development of the first phase of the Vientiane River comprehensive development project in Laos, with a planned investment scale of $ xx billion.
2. The voting on the investment proposal reviewed by the Board of Directors.
3. This foreign investment does not constitute a connected transaction.
Two. Investor introduction
Company name: xxx.
Enterprise type: limited liability company.
Legal Representative: xx.
Registered capital: xx million US dollars.
Business scope: consulting, service, design, construction, business development and investment.
Shareholders: The company holds 70% of the shares, and Laos Jidapeng Group holds 30%.
Third, the basic situation of the investment target
1, project funding source
The project investment funds come from the company's own funds, and the insufficient part is solved by the company borrowing from financial institutions.
2. Project content
The company employs internationally renowned consulting companies to plan innovative and entrepreneurial projects for local students. At present, private cars are equivalent to daily necessities in China. When people have their own cars, they will undoubtedly take care of it. As a durable commodity, when the car is relatively saturated, the later beauty care becomes durable and important. On the other hand, China's large and medium-sized cities are developing rapidly, but the relevant equipment cannot be put in place in time. Due to the lack of parking lots, a large number of cars can only rest in the open air and suffer from wind, rain and sun exposure. In addition, the air pollution in many cities in China is bad, which accelerates the aging of cars. This provides conditions for the existence and development of automobile beauty cover-up industry. Among private car owners, cars are a bit like lovers for men and more like children for women. The women in the street are full of colorful cars and cartoons. The daily maintenance of cars is a fashion and civilization for car lovers. The conservation industry is a big cake and a muddy water. The bigger the cake gets, the more muddy the water is. There are different kinds of auto repair shops in the market. The level of "roadside stalls" is only to make "car beauty" become "car disfigurement", but the price of 4S shops is daunting. This gave birth to the automobile beauty industry, and being an "aftermarket" has become the first choice for many investors.
According to market research, at present, more than 60% private high-end car owners in China have the habit of doing external beauty maintenance for their cars; More than 30% private low-end car owners have also begun to form the concept of car beauty maintenance; More than 30% of Volkswagen's high-end cars also undergo regular external beauty maintenance.
It can be seen that the prospect of automobile beauty decoration industry is very broad. Although the real concept of automobile beauty came late in China, as private cars entered the homes of ordinary people, the owners became stronger from time to time, which made other automobile-related industries flourish. Car owners can't be satisfied with car maintenance in auto repair shops, car wash factories and even roadside stalls. The appearance of a car is like a woman's face, which needs maintenance and beauty. Therefore, they need more professional and reliable one-stop service for car maintenance.
Car beauty service has become the heart of car owners.
The main feature of the first category is low price, but most of them are "selling dog meat by hanging sheep's head", the whole operation is not standardized, and the maintenance quality is difficult to guarantee.
In the "supermarket", a large number of high-grade and high-quality automobile beauty products are provided.
But the store only provides goods, there is no special service, and the price is relatively expensive.
Automobile beauty shop combines the characteristics of the first two, providing one-stop service from the most basic car washing and glaze sealing to automobile beauty decoration.
The automobile beauty industry depends on the development of the automobile industry and belongs to the marginal industry.
However, the automobile industry in China is booming, and a large number of market demands endow the development of automobile beauty with sustainability.
On the other hand, the automobile beauty industry has been in constant development, and new products and services are constantly emerging. The upgrading of service products provides technical support for the sustainable development of the industry.
The biggest feature of automobile beauty shop is automobile beauty cover-up, which is relatively novel in the market at present, with low risk and large profit space.
It is understood that in addition to audio, anti-theft central control, reversing radar and other electronic projects. The profit rate of other projects is above 50%.
There are many projects even as high as 200% to 300%.
Automobile beauty decoration is still a new industry, which is very popular in the market at present.
Mainly relying on artificial technology to make profits, the investment in equipment and products is relatively small. Its capital investment is mainly housing rent and personnel salary.
For those investors who don't know much about the automobile maintenance industry, the technology of automobile beauty decoration is easier to learn and faster to get started.
Assuming the lack of management experience and technical knowledge, it is recommended to choose the form of joining, and of course choose internationally renowned brands to join.
Location: It is best to build a store in the urban area, and choose a place with a large flow of people and convenient access for vehicles, such as parking lots and roadsides. Signs should be bright and sunny.
Shop decoration: double-layer structure.
The lower floor is used for beauty maintenance and parking of vehicles, and the upper floor is used for office and fine display of various automobile supplies, and also receives customers.