? 1, to attract the attention of the audience and stimulate curiosity;
? 2. Summarize the main contents;
? 3. Explain the necessity of the speech.
The technique of opening remarks
The opening speech only needs a few words, and a longer speech needs several paragraphs. How to effectively attract the audience, lead to the topic, build trust and introduce the main points in a few minutes? Let's start with the following six skills:
Make amazing remarks
raise a question
Use humor
anxious
Tell a story
Build trust
Six skills of opening remarks
Make amazing remarks
If you want to attract your audience quickly, you should make an amazing speech at the beginning.
You may describe an unusual scene, reveal a shocking data, or vividly describe a sensational problem.
The audience will not only pay attention suddenly, but also pay close attention, seek more information about your speech and explore the reasons for your speech.
Case: Heather Larson of North State University, South Dakota, used a series of amazing words when writing her speech "Sailing Against the Current", which quickly attracted her audience.
For example, every 1 1 minute, an American dies of breast cancer. This number is twice as many as the number of people who died in murder. This year, 46,000 people died of this disease, and the number of deaths in the eight-year Vietnam War was only this number. In the past ten years, the number of people who died of this disease in the United States was three times that of133,000 who died of AIDS. This disease will cost you, me and other Americans more than $6 billion in medical expenses this year, and you will lose your ability to work, not to mention the loss of our lives. The wave of breast cancer I'm talking about may directly attack everyone here.
raise a question
You can attract the audience by asking some questions related to the central idea.
Example: See this dollar bill? What does it do for you? You can use it to invest, you can save it to buy more expensive items, or you can simply spend it. Although 1 can't buy many things now, on the other hand, children can use this 1 to buy what they like, even if what they buy will hurt them. This 1 dollar can make children get it cheaply and everywhere, but it is very deadly "cool".
Obviously, Wilson didn't want her audience to really answer her questions. She just wants them to think about her topic "The danger of inhaling solvents and aerosols".
Use humor
Humor, if used properly, can achieve good results in attracting the attention of the audience.
It helps to ease the atmosphere and make them willing to continue listening to your speech.
Case: The speaker begins with his own story and expresses his gratitude for being invited to speak in a humorous tone.
Three company executives tried to define the word "reputation".
The first one said, "Fame is when the White House invites you to meet the President."
The second said, "Fame is an invitation from the White House. While you were there, the phone rang, but the president didn't answer it. "
The third supervisor said, "Neither of you is right. Fame means that you are invited to the White House to meet the president, and then the presidential hotline rings. He took it, listened and said, "This is for you!" " "。 Today, I was invited to give a speech here, just like there was a phone call for me at the White House.
anxious
Everyone has a curious nature. Creating suspense in the opening remarks can stimulate the audience's strong interest and curiosity, solve the suspense at an appropriate time, satisfy the audience's curiosity, and take care of the whole speech.
Case: Rebecca Witt studied at the University of Missouri in St. Louis. She once gave a speech to college students to see how she started.
Example: I am a word with seven letters. I ruined my friendship, my family, my neighborhood and my classmates. I am the biggest killer among teenagers today. I'm not alcohol or cocaine. My name is suicide.
Witt's opening remarks aroused the curiosity of the audience and prompted them to continue listening in order to find the answer. So, in order to keep the audience interested, Witt quoted some shocking statistics and raised two thought-provoking questions.
Why didn't high school take measures? As an integral part of the daily curriculum, why do high schools lack compulsory suicide prevention programs? These questions are very important. That's why I'm speaking here today. At first, Witt's opening remarks aroused the audience's interest, so they were attracted within a minute or two. But to keep the audience interested after the first two sentences, Witt has to continue to work hard. By quoting data and asking questions, she ensured that her audience remained interested.
Tell a story
The preface introduces the audience into a state of ecstasy through the ups and downs of the story, quietly melts their own ideas into the story, and plays the role of "sneaking into the night with the wind, moistening things silently" to truly achieve the purpose of telling stories.
Case: A college student began his speech with the following story: "The field of medical care struggle".
For example, Dufemile, an emergency nurse in California, became a hero, not because he successfully saved a patient, but because he bravely saved an emergency doctor.
A disgruntled patient shot three emergency doctors without warning, causing two minor injuries and one shot in the head and chest. Duffy Miller jumped on the gunman, rescued the seriously injured doctor and rushed to the emergency operating room.
Build trust
The reason why the audience listens to your speech is closely related to your credibility. You should make your audience understand that you are qualified to stand here and explain this topic.
Case: When Minister John F. Ferguson spoke at the Veterans Day rally held in a middle school in kirkland, Washington, his opening remarks won the trust of the audience.
For example, we are gathered here to pay tribute to the American men and women who have served in the military, especially those veterans who participated in the Vietnam War. I am one of them. I served in the United States Marine Corps. I am a member of the Counter-Spy Team 15, just outside the demilitarized zone. Our group is a small part of the intelligence military action force, which is now called Project Phoenix.
John F. Ferguson explained to the audience that he had personally participated in the Vietnam War. He didn't blow his own horn and exaggerate; He just clarified what his task was at that time. His experience is directly related to the theme of war veterans and the purpose of school reunion. Therefore, to the audience, he seems to be more credible.
Everything is difficult at the beginning, and a good beginning is half the battle. Speech is no exception, especially for corporate trainers. Good opening remarks can create a good atmosphere, stimulate the interest of the audience and explain the theme of the speech. Therefore, if you want to be fascinating, you must have a special opening remarks!