Let's talk about my suggestions based on my own work experience.
1, flyer (required)
Distribute it to students and parents at the school gate and in densely populated areas such as communities, supermarkets and shopping malls.
2. Conference lecture marketing
Large and small marketing meetings, nominally invited experts, scholars, consultants and officials to give lectures and sell products by the way. In the early stage, newspapers, leaflets, text messages and other means were used for bombing propaganda to inform the activities.
3. Newspaper soft articles and column-style educational lectures
You can talk about study, life, parents' education and teenagers' psychology in combination with products, and cooperate with hard advertisements.
4. TV program
Similar to the form of newspaper, but the effect is more intuitive. You can broadcast interviews and expert lectures once or twice a week to indirectly promote and add advertisements.
5. Place outdoor advertisements around schools and large communities.
Billboards, banners, billboards and posters have various forms.
6. Win by cooperating with various cram schools and training courses.
Exchange customer information, recommend customers and send flyers to each other.
7. Cooperate with college students, student unions and other organizations.
Taking advantage of the opportunity of hiring college students to send orders to recruit part-time salespeople, many tutoring centers and undergraduate tutors can directly contact the target consumers, and the sales potential should not be underestimated. When I am a tutor, I will send leaflets to introduce products and earn some commission.
8, with home appliances, books, electronic products, stationery and other brands or stores to engage in joint promotion.
* * * Engage in activities, publicize each other, benefit each other and promote sales.
9. Establish multiple channels
Seek cooperation with book sellers, electronic products agents and cultural goods stores. Establish multi-level and multi-field distribution channels.
10, stationed in the supermarket
Don't go into the supermarket, find a place at the exit, put a table, find two people, distribute leaflets and post promotional videos, which is very useful. Now many real estate developers buy houses in this way.
1 1, using educators
Teachers and staff of the Education Bureau are all looking for' like-minded' partners, and the golden ticket is big. Are you clear?
12, enrollment
At first, I thought about printing advertising information directly on the curriculum and report card and giving it to students for free. Later, it was rejected, and the school certainly did not allow it. Finally, I thought of a good way to play a sideline: students printed tens of thousands of small holiday safety rules and a book to all parents before the winter and summer vacations, which wrote some precautions for students during the holidays and how parents should take care of their children and get along with each other, and the effect was very satisfactory; You can also sponsor several schools and give each classroom a map of China. Of course, product information is indispensable.
12 suggestion for reference.
I hope it helps you.