First, before opening the store:

A. Registration

Member name: the name is very important, and a distinctive name can make others pay attention to you and remember you; How to become a feature is a matter of opinion. Taboo is a long English name or a string of meaningless numbers. We are all from China. Although there is no shortage of English, I believe that most buyers of Taobao are just like pig brain (if pig brain is wrong in this regard, please write to me), and English is not very clear. To me, a string of letters, like a meaningless number, may not be remembered after reading it n times.

B. Apply for certification

Apply for authentication: a small action only needs a few mouse clicks, but it takes a long time to wait patiently. It is best to use a digital camera or scanner to take (scan) your ID card and upload it. Although there are fax ways to upload ID cards, sometimes the quality of faxes is very poor. Many people have tried to send it n times, but it is still very vague and the certification is not good. Most sellers have digital cameras, so it shouldn't be difficult to take clear photos:)

Taobao University: It takes a long time to wait for certification. What should I do during this time? It's time to do market research. There are many things to learn before opening a shop. Taobao University is a good place. You need to consider not only the source of goods, but also the price, transportation, after-sales and other issues. These questions can be answered in Taobao University, and it is also good to learn more from the experience of some predecessors.

Second, pass the certification.

A. Buying goods

The certification passed, but the store can't be opened for the time being. You should keep 10 babies for sale.

After a few days of thinking about what to sell and where to buy, you can start doing it. Taobao University has many essence posts about the supply of goods. If you don't understand, you can turn them over. The essence post of experience talking about life also needs to be read.

If you don't have a physical store or a good supply, Pig Brain suggests that you sell some cheap fashion gadgets or distinctive DD. Most of the buyers on Taobao are school students and young office workers, aged between 15 and 35. Find out the positioning and audience of the products, you can start visiting similar stores in Taobao, study more high-end stores, and see their treasures, sales volume and characteristics. It is best to know them.

B. take pictures

The baby is back. It's time to take a photo of the baby drifting. It is not recommended to use photos provided by suppliers. Taking real photos can make buyers feel real and reflect the seller's intention. Taobao University has many posts about taking photos and retouching photos, so you can learn from them. All in all, it is to take beautiful baby photos, but the premise is untrue, too many photos are easy to be distorted, which may bring trouble to future transactions.

After the photo is taken, you can put a faint watermark on the photo to indicate your store name (you haven't opened a store at this time, but you should think about the store name). After you open a store, you should also write down your store address, in order to prevent someone from stealing your precious pictures. If you do this, someone will steal your picture, so you should snicker, because someone is helping you shop for free.

C. Baby's name

With a beautiful baby picture, it's time to put the baby on the shelf and name the baby well. Think about what keywords you would use to search if you were a buyer and if you wanted to buy this product. In addition to giving your baby a nice name, you should also pay attention to commonly used keywords, which is an important factor to ensure that your baby is searched.

This is a baby photo of a soul mate girl.

Taking the above picture as an example, the pig brain estimates that DD should be a bracelet, but the product name is the natural powder crystal of Eleanor Fashion Crystal Museum. The name only explains the material of this bracelet, and the most important word "bracelet" is not written. If I am a buyer, I will search for "bracelet" when I buy a bracelet, and this baby will lose the opportunity to be browsed. I think few buyers will have a strong purpose to search specifically.

D. baby description

Beautiful baby description is essential. Pig brain is a web designer, and the artist is not bad (hey, a little narcissistic). I have a strong sense of whether the page is beautiful or not. I am disgusted to see some baby descriptions with many colors and different font sizes. This is not only disorganized, but also makes people lose focus. Fonts that are too big or too small are easy to make people feel disgusted, plus colorful colors throughout.

Really beautiful baby description, clear and focused, maybe not too many colors, but it is easy to read and makes people feel very comfortable.

I suggest that you use only one or three colors, preferably no more than three, when you describe the baby. Songti is the most suitable font for reading, and it is best to use only one font size. Title fonts can be highlighted in color. When the description is trivial, you can standardize it with tables so that buyers can read it better.

In addition to the aesthetic content, we need to think about the content described by the baby. If you have beautiful writing style, it is right to describe the baby as attractive. Excellent salesmen attract buyers with eloquence, and we can also attract buyers with writing, but remember not to be inaccurate, because it will bring you trouble.

E. Price setting

Price is also an important factor that goods can't be sold. When shopping, everyone will consider the price factor and set a competitive price for your product.

Of course, the price is closely related to the supply and purchase channels. If you can get cheaper goods than others, then you will be more competitive than others.

Refer to similar sellers' shops and see how their prices are set. Price war is not recommended here. Someone in Taobao is doing a loss-making business. I don't know what the intention is. Since it is a business, of course, making money is the primary purpose. If you lose money for evaluation, you will put the cart before the horse. The purpose of opening an online shop is to make money, the main purpose is to make money, and evaluation is only a manifestation of integrity.

F. Freight transportation

In addition to the price factor, freight is also a focus of buyers. Buyers are most welcome to use low postage as much as possible, especially for goods worth only a few yuan. If the postage is set high, it will arouse the resentment of buyers.

I once saw a mobile phone for only 1 yuan. I'm confused. The postage was more than two thousand when I clicked in. I was angry at first sight, and I decided to cheat BS!

G. Validity period

The expiration date here refers to the expiration date of the baby release. Occasionally, I will see people complain that the validity period of Taobao is too short, and there are only two options: 7 days and 14 days. It is also suggested that Taobao increase the time.

Then, in fact, the shorter the baby's remaining time, the higher the possibility of closing, because the baby who is about to end will always be at the front of the search, and the greater the possibility of being browsed. Therefore, I suggest that when you choose the validity period, take 7 days as the first consideration. Compared with similar products, you will have two chances to get ahead, while 14 days only has one chance.

Third, open a shop.

A. Name of the store

Baby with more than 10 can finally open a shop. The name of the store is good, and the name can be modified. Open one for the time being without considering it, and then change it when you think of a cool name.

The name of the store, like the name of the member, should be attractive and eye-catching. It is best to see the name of the store and let people know what your store sells.

B. Store logo, store introduction and store announcement

Beautiful store logo, store introduction and announcement are indispensable. Don't leave these places empty. Make a beautiful logo and write your promotion instructions in the announcement. You can write down the main products and some small articles in the store introduction, and buyers will feel your intention. Intentional sellers will reassure buyers.

C. Avatar and its signature

The forum is a very good communication window for Taobao, and it is also a good place for publicity. It is forbidden to post advertisements. Therefore, it is necessary to put advertisements on the forum avatar and signature. Many customers of pig brain are found through forums, and drifting avatars and signatures are indispensable.

The forum avatar is still the avatar on your Want Want business card. Whenever Taobao chats with you, he will see your head. If the head portrait is beautifully made, the advertising effect will be achieved.

Fourth, traffic.

Baby sold, don't be too happy. After receiving the payment notice from Alipay, there is also the delivery clearance. Whether it is surface mail or express delivery, we should try our best to save money and deliver the baby safely to the buyer. Taobao University has many posts about how to save money by delivery, so I won't comment here.

Verb (abbreviation of verb) service and after-sales service

Selling the baby doesn't mean the transaction is over, and there is after-sales service. Sellers who have confidence in the baby do a very good job in after-sales service, whether IT is technical support (this seems to be only available for IT products and electrical products, hehe) or return service, they must be in place to be a good seller. There are many repeat customers who are easy to sell. Don't underestimate these customers.

Pig brain is enthusiastic because of service, and after-sales service is also enthusiastic (don't blame me for being too narcissistic, hehe). There are many repeat customers, and some old customers introduce new guests. The more guests there are, the more guests will promote you consciously or unconsciously.

Propaganda of intransitive verbs

The smell of wine is also afraid of the deep alley. What should I do?

postal service

Every family has its own way of publicity. Someone posted on the forum, of course, not an advertising post. Sticking bar is also a way to show customers and let them know about your shop. The higher the gold content of the post, the stronger the advertising effect, provided that you need a beautiful avatar and signature.

business card

Print a business card for yourself, mark it with the store name and website, and send it to your relatives, friends, classmates and colleagues. These may be your potential customers. When you send the children, bring a business card. Your customer may pass it on to his friends and show his friends what he bought online, so that you have another potential customer.

search engine

The sea is vast. If you want more people to find you or your products, you can't ignore the role of search engines. More than 90% of the information is found through search engines. So, log in to your online stores in major engines and let more people search for you.

Use more other networks

A MM told me that her products sold well in some forums. If you like to soak in the forum, you can make yourself a cool forum avatar and signature file, and point the link to your shop. These are all good ways to improve the exposure of your store.

Seven, RPG (role-playing game)

Role-playing is a kind of game form that I like very much, and we will also use it when opening a shop.

We often see people complaining about bad business on forums and asking for advice everywhere. Why not find the reason yourself?

Besides being a seller, let's play the role of a buyer. If you sell silver ornaments, go and buy silver ornaments and see if there is any chance to buy the products in your store.

There are various ways to buy, which can be found in Taobao's classified catalogue. You can also use baby search and store search. Purposeful buyers may know that they want to buy a necklace or bracelet, so try it yourself and type "sterling silver bracelet" in the search to see what the search results are. Look down one by one. Did you see anything you like? Is this one you like ranked in the first few pages of the search? Are there any children in it? Is the price acceptable? How much is the freight? What's the difference between the baby you want to buy and the baby in your shop?

Play the role of a buyer with a weak purpose again. They may look for the treasures they want from the classified catalogue, sorted by time or by price. Play the role of a buyer in various ways and angles. This buyer may be a student, a white-collar worker, a man, a lady, a mother or a child. He may surf the internet during the day, afternoon, evening, late at night and early morning, and his economic conditions may be good and moderate. Put yourself in others' shoes and you will know why your product can't be sold. It may be because of the low credit, or it may be because the baby was never found, didn't get the number of views, the price was higher than others, or the freight was higher than others.

As a buyer, you will know what is wrong with your business model and what kind of improvement is needed. If you are a buyer, you can easily buy the product you want, and this product is from your store in qiaqia, then you have succeeded:) Make yourself satisfied, and consumers like you will certainly be satisfied.

After deciding to open an online shop, "what to sell" has become the most important issue. When determining what to sell, we should integrate our own financial resources, commodity attributes and the convenience of logistics and transportation to locate the goods to be sold.

At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success.

When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens-white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies. Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores.

In addition, the attributes of the goods themselves also have a restrictive effect on sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy.

What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business.

1. Jewelry: "Crystal" and "Jade Pendant" sell well. Jewelry classification has always been the most active classification of online transactions. In 2004, the new favorite crystal and personalized pendant of popular jewelry were favored by buyers. In the first half of 2004, * * net crystal bracelets can sell more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silverware and jade has driven the sales heat wave of online jewelry classification in 2004.

Second, the classification of gifts at home: "Zippo" and "bedding" are favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2004, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only one style, Zippo Classic Chrome, sold more than 20,000 pieces in 2003. The hot sale of bedding shows another major feature of online shopping-practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets.

Third, the classification of mobile phones: "can take pictures", "color screen" and "chord" are favored. Mobile phone owners will never let go of any new features that can show their personality. In 2004, the mobile phone that can take pictures has undoubtedly become the focus of fashion. Sony Ericsson T6 18, with moderate price and multiple functions, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2003, its network sales reached more than 4,500 units, and this trend continued in 2004.

Clothing categories: Jeans, dots and stripes continue to be popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2004, the popular jeans with low waist and slim fit were favored by white-collar workers, and they sold about 2,500 pairs every month. The popular polka-dot stripe pattern in 2003 continues to be a bright color for online sales, among which polka-dot stripe handbags are the best. Due to the reasonable price, nearly 1,000 pieces can be sold every month on average.

Verb (verb's abbreviation) collection classification: "Olympic Games" related collection craze continues. The outstanding performance of Olympic athletes in Athens triggered the Olympic fever in 2004, which also led to the collection of various Olympic-related souvenirs. During this period, the online collection classification transaction was extremely hot. From June to August 2004, the sales of Olympic supplies exceeded 65,438+0,000.

According to the analysis of * *. com, the most promising online stores in sports goods, real estate and other related industries in 2004 are all * *. Their characteristics are not as fancy and electronic as the previous online hot-selling products, but they are real daily necessities, but they also have high requirements for personalization.

In 2003, * *' s online store developed rapidly, among which pendants, mobile phones, computers and other products sold a lot. The main reason for selling well is that young people pursue fashion sense, decoration and high technology on the Internet. In 2004, the sports classification, which ranks in the middle of the * * classification, gradually rose. In the first three quarters, more than 6,000 sports kettles were sold alone. The "XX Sporting Goods" store, which specializes in selling sporting goods, has an average monthly sales of more than 6,000 pieces and a turnover of nearly 500,000 yuan.

Fitness balls, yoga mats and other fitness equipment suitable for indoor sports, as well as physical education VCD that is hard to find in video stores, are also hot items in online stores. * * "e-commerce experts pointed out that it may be more appropriate to operate these things on the Internet, because it is easy for the network to gather loose but growing offline fans.

In 2003, the number of real estate agents who set up shop on * * reached an astonishing 2,000, while in 2004, the number nearly quadrupled. More and more renters are looking for houses through the Internet. As far as the current situation is concerned, there are about 5,000 new houses and 3,000 second-hand houses for rent online every day, which is no longer comparable to any offline intermediary. This "supermarket" environment is undoubtedly very beneficial for small intermediaries to win customers.

And online real estate agents can attract a large number of foreign customers and houses. According to incomplete statistics in Shanghai, the proportion of houses purchased by Shanghainese, foreigners and foreigners this year is 75: 20: 5. Returnees can find suitable houses through the internet, and the feeling of "home" through the internet is everywhere. Now in addition to Shanghai, Beijing, Qingdao, Wuhan and even Hong Kong have a large number of houses registered, and the annual turnover of real estate classification will reach 60 million yuan. With the liberalization of the real estate trading market, online real estate intermediary stores will definitely become popular in 2004.

Where to find the source of goods

After deciding what to sell, we began to look for sources of goods. The reason why online stores have space is because the cost is low. Mastering good quality and cheap goods will master the key to e-commerce management. Take clothing products as an example. Some well-known brands have national unified prices. Generally, ground stores can only get a minimum discount of 8.5%, and online stores can get a discount of 7-8%. On the internet, the price of clothing products is 20% to 70% cheaper than that of shopping malls.

So, how can we find low-priced goods?

1, as a market hunter

Pay close attention to market changes and make full use of commodity discounts to find low-priced goods. Take the brand-name clothes that are very popular on the Internet for example. Sellers often find brand-name clothes with high style and quality when they change seasons or have special sales, and then sell them online, making use of the regional or time-space price difference to get enough profits. There are some cosmetics sellers on the Internet. After they are familiar with the executives of high-end cosmetics counters, they can get the goods as low as 30% off before the new products go on the market, and then sell them online at the price of 10% off the counters. Because cosmetics are more expensive, the profits are correspondingly richer.

2. Pay attention to foreign trade products

Foreign trade products have been very popular on the internet because of their advantages in quality, style, fabric and price. Many foreign famous-brand goods with hundreds of dollars, only a few hundred dollars online, make many buyers flock to them. Taobao shop advocates young ladies to engage in foreign trade. Because of their work, they have accumulated many souvenirs from all over the country. After sending some to relatives and friends, there is still a lot left. Under the recommendation of a friend, Miss Zhang sold her idle items online, but she didn't expect to sell them out soon. Now, her shop has more than 200 regular customers.

If new online entrepreneurs have familiar foreign trade manufacturers, they can get goods directly from the factories. There are many good things in the remaining products of foreign trade orders, most of which are only 1-3 pieces. Styles are often the most popular next year or now, and the price is only 4-7 fold of that of shopping malls, which is very marketable.

3. Buy brand backlog inventory

Some brands have a large inventory backlog, and some businesses simply sell all their inventory to full-time online sellers. Brand goods are one of the most concerned categories on the Internet, and many buyers directly search for their favorite brand goods. Moreover, although many brands are overstocked in a certain area, their extensive network coverage can completely make them a best seller in other areas. If you have enough bargaining skills, you can eat their shares at a low price, and you will certainly get rich profits.

4. Get foreign discounted goods

Foreign first-line brands in the world are very cheap on the eve of changing seasons or festivals. If the seller has relatives or friends abroad, ask them for help and get attractive discounts to sell online. Even if the price is 4-7 times lower than that of traditional shopping malls, there is still a profit margin of 10% to 40%. This sales method is attracting the attention of some international students. Japan's "Momotaro" store deals in Japan's latest cosmetics, beauty nutrition and health care products, which are sent to China and even other countries in the world by air. At present, there are shops in Taobao and * *. Because its cosmetics are fresher, faster and cheaper than domestic counters, it is sought after. In addition, some American and European students also sell top brands such as "Victoria's Secret" and "LV" online, with a profit of more than 30%.

5. Wholesale goods

Be sure to visit some regional wholesale markets, such as Xizhimen, Xiushui Street and Hongqiao in Beijing, Xiangyang Road and Chenghuang Temple in Shanghai, so that you can not only get familiar with the market, but also get very cheap wholesale prices. Pingping, a seller of Taobao in Beijing, lives in Cheng Nan, Beijing. There are many wholesale shopping malls near his home. In addition to buying goods near home, he occasionally goes to Xizhimen Zoo and other large wholesale markets to find goods. By establishing a good relationship between supply and demand with some wholesalers, you can get the first-hand hot goods and ensure the low price of online sales.

After finding the source of goods, you can try to sell a small amount in advance, and then consider increasing the purchase quantity when the sales volume is good. On the Internet, some sellers have a good relationship with suppliers, and they often sell their goods before buying them, which will neither occupy funds nor cause a backlog of goods. In short, no matter through what channels to find goods, low prices are the key factor. Find a good and cheap source of goods, and your online shop will have a successful foundation.