Seo training institutions have search network, excellent employment and so on. Seowhy, a well-known seo technical training institution in the industry, has set up a special SEO training camp "Fu Wei College". Excellent Employment is a brand of education IT training in China, which provides comprehensive vocational employment training services in more than 65,438+000 categories, including seo optimizer and big data engineer.
Website seo
SEO refers to optimizing the website under the rules of natural ranking of search engines, improving the natural ranking of website keywords, getting more traffic, and finally achieving the purpose of some transformation of the website. In short, SEO refers to getting website traffic from natural search results.
Specifically, when people search for a word, websites rank well in the search results, and ordinary users think that these well-ranked websites are relatively reliable brands. From the point of view of SEO, searching for keywords with high commercial value, naturally ranking the top websites, is also a very authoritative website in the industry. Because a good ranking brings popularity and traffic, users are attracted by product introductions after entering the website. As a result, users began to use the contact information displayed on the website to communicate with corporate customer service, and finally completed the transformation of orders.
Enterprise seo
SEO refers to optimizing the website under the rules of natural ranking of search engines, improving the natural ranking of dao keywords on the website, getting more traffic, and finally achieving the purpose of some transformation of the website. In short, SEO refers to getting website traffic from natural search results.
So what is the purpose of enterprise SEO optimization? In fact, it is a word, promoting brands, obtaining traffic and realizing transformation.
Specifically, when people search for a word, websites rank well in the search results, and ordinary users think that these well-ranked websites are relatively reliable brands. From the point of view of SEO, searching for keywords with high commercial value, naturally ranking the top websites, is also a very authoritative website in the industry. Because a good ranking brings popularity and traffic, users are attracted by product introductions after entering the website. As a result, users began to use the contact information displayed on the website to communicate with corporate customer service, and finally completed the transformation of orders.
Seo consultant
Enterprise websites have seo needs, and seo consultants can meet the seo needs of enterprises or companies. Assuming that seo consultants have good professional skills, they can provide corresponding seo guidance for enterprises, help enterprises improve the data of websites, and make websites profitable for enterprises.
A qualified seo consultant must have relevant professional skills, including but not limited to seo technology, editing skills, statistical analysis of data, etc. Since you are a consultant, you must have a skill. If the technical experience level is not up to standard, enterprises need to think twice when choosing seo consultants.
What does an seo consultant do?
1.What does SEO consultant do?
SEO consultants can be said to be the product of search attraction optimization, because with the continuous development of search attraction market, the competition for website optimization is growing. So SEO has become one of the most important means of network promotion, so the SEO optimization of a website is related to the ranking and traffic of the website and the economic benefits of the enterprise.
However, it is in this case that some enterprises and individuals ask SEO consultants to diagnose their websites, making their websites more conducive to the optimization of Baidu search engine rankings, thus bringing better traffic and increasing the efficiency of enterprise network marketing.
The SEO technical level of general enterprises is very limited, so good enterprises generally invite SEO consultants to train SEO technicians of the company, and the overall planning of the website is very important. Let me briefly explain to you that SEO consultants can actually be understood as helping enterprises solve ranking problems that they can't solve.
Second, what are the responsibilities of SEO consultants?
1, SEO staffing
The distribution of SEO personnel, first of all, to understand the company's existing SEO personnel number and skills, and then primary training. Not everyone can do SEO quickly with a computer, so some skills training is needed.
2. Division of labor of company personnel
The basic division of labor of company personnel requires at least copywriters and chain publishers, and of course one person can do it. This is the most basic division of labor.
3, understand the needs of enterprises
Do a good job of SEO personnel distribution and division of labor, the next step is to understand what the needs of enterprises are. Therefore, SEO consultants must communicate with enterprises to see what the goal is, and then split the goal into goals that must be completed in stages, and then do SEO optimization and promotion tasks for the website according to the goals.
4, the distribution of personnel work
The work assignment of enterprise personnel is very important, because it is related to the progress and effect of SEO optimization of websites. So, what should SEO personnel do every day should be well defined? Then how to do operational work such as statistical reports, and of course, leave some time for employees to learn.
5. Summarize the task.
After the website has been optimized for a period of time, SEO consultants must strictly submit their work results to the enterprise company. On the one hand, he is strict with himself and strives for perfection. On the other hand, he will let enterprises see your good work attitude.
6. Draw up an improvement plan
Only by doing the task well can we know what are the shortcomings of the plan. Therefore, we must communicate with enterprises, so as to improve the original SEO scheme.
7, the final task is completed
After several months or even longer, with the continuous improvement, adjustment and improvement of the scheme, the ultimate goal and task of the enterprise must be completed, and only in this way can it be called a qualified SEO consultant.
Third, what are the requirements of SEO consultants?
1, seo optimization technology
Needless to say, Seo optimization technology. If you don't even understand the minimum seo optimization technology, how can you provide SEO consulting services to enterprises?
2, seo actual combat ability, the display of successful cases
The actual combat ability of seo is definitely linked to seo technology. Without solid SEO technology and actual combat ability, where can successful cases be displayed?
3, seo work experience
If you want to be a qualified seo consultant, it depends on your long-term experience in seo. If you have only worked as a SEOer for one or two years, you can't hold such an important position as an SEO consultant. After all, the actual operation ability of SEO has not reached such stability in one year, and there will not be many successful cases, because SEO takes time to operate, and a novice seoer is rarely very powerful within one year! If you want to be a good SEOer, you must experience time and setbacks!
4. seo thinking and data analysis ability
In this respect, the test is actually very simple. You can take a case at random and let seo consultants give a simple plan in a short time, so that you can see the logical thinking and data analysis ability of SEO consultants. If the customer's website encounters problems, if even basic data analysis can't be done, how can we do SEO consulting services well?
5. Ability to communicate with customers
As an SEO consultant, being good at communication is also a very basic thing. If you are not good at communication, when customers ask you questions about seo, you will hesitate to answer them, which leads to customers' incomprehension, which is equivalent to no seo consultant. Why do you say that? Customers come to you to consult and solve problems. Finally, I can't even understand your explanation! Then this is tantamount to doing nothing.
6, master the website program code.
Proficient in website scripting code, dare not say that you know all programming languages, but at least know simple HTML language, which is the most basic code common sense. If you don't even know the simplest HTML language, how can you optimize your website? Want to do a good job of site optimization, not to say that it is enough to write a few keywords and arrange a few labels in the background, but, in many cases, the customer's website needs to change the page code and optimize the code by seo! Moreover, we should not only optimize the code, but also adjust the layout of the web page, which can improve the user experience.
7. Have certain text editing ability.
SEO consultants who can't write SEO soft articles can't. In many cases, you must edit the text into a professional document for customers to see. Many customers need to see this, not just listen to your theory! Because, in the text editor, you can see your seo professionalism and some SEM network marketing thinking ability.
8. Be patient and persistent.
As we all know, SEO optimization is calculated on a monthly basis if it wants to be effective. If you are an SEO consultant, after all, the pressure is even greater. So you must endure loneliness and be patient, because people who have no patience can't do SEO optimization well, let alone be SEO consultants!
4. Who are the clients of 4.SEO consultants?
1, traditional enterprise website
Generally, traditional enterprise websites have hardly done SEO optimization, "no inclusion+no traffic+no conversion = no value". Generally, companies don't attach importance to SEO and don't know what SEO is. At this time, what enterprises need is that a qualified SEO consultant can set up a profitable SEO optimization team for you, which can bring traffic and transformation, and use SEO optimization to improve the exposure of your products or corporate brands in the network, thus obtaining more profits.
2.SEO optimization team
If a general enterprise wants to develop into a marketing optimization team, it must pay attention to SEO. However, due to the limited technical talents of SEO, it has not played a good role. At this time, what the enterprise needs is: a qualified SEO consultant can train a marketing optimization team for you, which can cover the whole network and enhance the brand value, so as to use SEO optimization to achieve your desired goals.
3. E-commerce enterprise website
General enterprises have their own marketing teams and promotion strategies, but there are no professional talents and professional SEO optimization strategies; Then, what enterprises need at this time is: a qualified SEO consultant provides professional SEO training for your team, as well as SEO consultants and professional SEO optimization promotion strategies to help enterprises use SEO optimization to get out of the bottleneck.
5. What are the services provided by 5.SEO consultants?
1, website comprehensive analysis
The comprehensive analysis of websites includes two directions: the diagnosis analysis of websites themselves and the analysis of competitors. Mainly in view of the situation of the website itself, this paper puts forward an improved SEO optimization scheme to improve the SEO competitiveness of the website. At the same time, don't forget to analyze the SEO strategy of competitors' websites in the same industry, and also consider whether it can be used for reference and improved. According to years of operation, summarize a little SEO optimization strategy, that is, "no one has me, no one has me"!
2. Develop promotion strategies.
The formulation of promotion strategy mainly includes the updating direction and promotion strategy of website content, and the layout strategy of internal and external links of the website. According to the investigation, formulate feasible SEO content optimization strategies and link promotion strategies that meet the requirements of the website itself. Therefore, it can not only improve the depth and breadth of website content, but also improve the exposure and click-through rate of links.
3, related personnel skills training
For general enterprises, IT is essential to train the skills of IT department personnel, only to improve the understanding and mastery of SEO by relevant technical personnel in IT department of enterprises. Only in this way can we reduce and avoid some SEO optimization mistakes in the future, and at the same time enhance the SEO optimization value of the website. The content of SEO consultant training can be based on the knowledge of streamlining but not lacking the key points of SEO optimization, so that the relevant technical personnel of enterprises can master the key points of SEO optimization in the shortest time, and then achieve twice the result with half the effort.
Sixth, SEO consultant summary
In short, SEO consulting involves many aspects, and it is not an easy task to do a good job in SEO consulting services. Moreover, if you want to be a qualified SEO consultant, you must have higher standards for yourself, not only SEO technology, but also SEO thinking and comprehensive ability in all aspects, such as text editing ability, big data analysis ability, proficiency in program code, and communication ability with customers.
Seo summary:
Enterprises or companies choose seo consultants on the premise that the other party has strength, otherwise some of them are empty talk. Once you choose a good person, you need to do all kinds of optimization work for the website under the guidance of the other party in order to achieve the ultimate goal.
References: