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Market position of crisis public relations training
At present, the domestic crisis public relations training is mainly divided into two parts. One part is the construction of crisis management discipline which has arisen in colleges and universities in recent years; Part of it is the training of relevant professionals by some public relations companies, planning companies and consulting companies according to the needs of enterprises and markets. In the new media environment, crisis public relations events occur frequently, which further heats up the crisis public relations training market. The purpose of crisis public relations training is different from crisis management education. It is not only to further strengthen the crisis consciousness of the person in charge or employees of the enterprise, but more importantly, to let these people master the knowledge of crisis management and improve their crisis handling skills and psychological quality in the face of crisis, so as to improve the crisis management level and ability of the whole enterprise.

In today's information age, the rapid and extensive effects of Internet communication have made a new breakthrough in information communication. When enterprises have a crisis and then take corresponding measures to alleviate it, Internet communication has spread the bad information of enterprises all over the network. Brand Network is committed to spreading a positive image for enterprises, enhancing the brand influence of enterprises and establishing a good corporate image.

In order to improve the ruling ability of leading cadres, in addition to media communication, crisis management has also become a compulsory course in many training courses of Pudong Cadre College in China. In the crisis management scenario simulation laboratory, students are role-playing and practicing coping with various crises, including mass incidents, urban management and public health issues.