Optimizing enrollment through search engines: Under normal circumstances, training institutions will cooperate with some large optimization companies to optimize the home pages of major search engines for some keywords with high search volume, such as one-on-one counseling, primary and secondary school counseling, cultural class counseling, children's English training, etc., so that parents can enter their websites through search keywords, thus realizing traffic conversion and achieving the purpose of enrollment.

Recruiting students from media platforms: Educational institutions usually find some people with the same optimization, and do relevant interactive optimization on mobile communities, micro-websites, Weibo, local forums, post bars and other platforms on a regular basis, so as to attract traffic through some novel and unique high-quality soft articles, thus realizing transformation.

Admissions app: Now the Internet is developing faster and faster, and there are various apps. Eat, drink and have fun apps emerge one after another. In addition, there are many educational apps, and education and training institutions can also advertise through apps.

Nowadays, in addition to offline traditional methods, more training institutions pay more attention to online user traffic, so it is more important for education and training institutions to make online enrollment plans, because now mobile traffic accounts for a large proportion, and online costs are much lower than traditional offline costs, which is more conducive to maintenance. Therefore, as the person in charge of training institutions, enrollment should not only pay attention to offline, but also pay attention to online.