The secret principle of profiteering products 1: small things can make big money.
Give you two examples:
Condoms: Alibaba buys in 2.5 yuan, and supermarkets will sell them as 16-25 yuan.
Mobile phones for the elderly: Alibaba's purchase price is around 50 yuan, and Taobao and other platforms sell for more than 100 yuan.
Secret principle 2 of profiteering products: the competition is relatively small
Competition is everywhere, and we can't expect to be completely blank. Don't try to completely avoid competition, but choose areas where competition is relatively small. If there are many leading brands in a big field and the competition is fierce, we will continue to subdivide, find a field that is easy to occupy the leading position and expand rapidly.
English training, for example, is a very hot and competitive industry. There are already leading brands such as New Oriental, Liyang and EF, so we certainly can't fight recklessly. At this time, continue to subdivide and avoid trimming.
For example, we focus on 47-year-old children's English, and even focus on children's spoken English, forming differentiation, so as to strive to lead in the market segment. If the customer's brain has been occupied by other brands, as a new entrant, it is difficult for you to get ahead and surpass others. Fortunately, we have a magic weapon for subdivision.
Secret principle 3 of profiteering products: stay out of trouble
Less trouble means simple after-sales or even no after-sales. If you sell equipment with complicated operation, there will be after-sales problems such as training, guidance, regular maintenance and fault maintenance. After-sales expenses are equivalent to taking out part of the money earned. Would you like to? I don't want to anyway!
In order to make after-sales simple, our first thought should be to ensure quality, but how to ensure quality? For example, the bathroom cabinet that our family bought before is actually a good brand. It cost more than 4000 yuan, but it still went wrong after a year. Therefore, the better way is to choose products that do not need after-sales!
Secret principle 4 of profiteering products: customers are in urgent need
When you were in the hospital, did you see anyone bargaining with the doctor? Doctor, this medicine is too expensive. Can you give me a discount? There shouldn't be! Not only did you not, but even when the doctor reprimanded you, you nodded and apologized. What happened to the world? Isn't the customer the first? Our patients are clients, why should we grovel in front of doctors? In fact, it's very simple, because you are sick, you have pain, and you urgently need to solve this pain, and the doctor is here to help you solve it.
A bottle of mineral water in the supermarket costs one yuan, but in the endless desert, you die of thirst in the scorching sun. Someone gave you a bottle of mineral water at this time. how much are you willing to pay？ I believe someone is willing to pay for 1000 or even 10000!
Secret principle 5 of profiteering products: get quick results
Products should take effect as soon as possible and be visible to customers. If we sell diet pills, no matter how fat we are now, it will be effective, but will it be attractive to customers in 50 years? What if the time is shortened to 1 year? What about three months? How about three days?
Secret principle of profiteering products 6: sustainable development
In this world, there are many short-sighted people who sell fakes, fool customers and cheat customers when doing business. In the short term, you have made considerable profits, but in the long term, you will find that you will lose more customers. In the short term, there may not be many people who know the goods, but in the long run, there will be more stable and sustainable business in the later stage.