Dior China Commercial Management Headquarters officially settled in beautiful Suzhou in 2004. The establishment of Dior Furniture Company, Dior Construction Company and Dior Food Company has opened a new chapter for Dior after five years of coffee business development and embarked on a new stage of group management and intensive management. "Dior" brand will be officially listed in the first half of 20 1 1. 20 13, Dior China has under its jurisdiction Suzhou Dior Catering Management Co., Ltd., Suzhou Shangdao Catering Management Co., Ltd., Dior Production Center (covering an area of 37 mu with a building area of more than 26,000 square meters) and other business groups. Projects include "Dio Coffee" chain brand management, Dio Food Processing Factory, Kimura Food Logistics Center, Dio Furniture Art Factory, Dio Decoration Engineering Company, etc.

Dior's investment management team comes from various fields at home and abroad, and all the brand businesses under the China Management Headquarters were founded in China. Combining the investment advantages of international senior management talents with domestic and foreign funds is the key for Dior to quickly establish its superior brand and management reputation in China. Among them, Dio Coffee is a chain brand of coffee catering under Suzhou Dio Catering Management Co., Ltd. Since the opening of the first store in 200 1 Shanghai, it has won many consumers' beer with its excellent service quality, comfortable and humanized cultural atmosphere and compound product management strategy, and has also achieved more than 300 stores covering 20 provinces across the country.

As one of the well-known restaurant chain brands in China, Dio Coffee, as the core business brand of the company, knew the importance of management quality from the very beginning. When domestic coffee chain brands just took off, they took the lead in introducing ISO900 1 quality management system, and passed the ISO900 1 quality management system audit in 2003, becoming the first brand of domestic coffee chain brands to obtain certification. In the 265438+20th century, Dior China Branch also extended this international management standard to food processing, furniture production and other business fields, and introduced other advanced management systems such as QS certification (HACCP) and ISO22000. Dior also knows that the demand of consumers is the biggest responsibility of enterprises, and has built the spiritual outlook of Dior.

A good brand is the embodiment of high-quality talents. Dior's "talent highland" strategy (all kinds of professionals returning from Britain, Japan, France and Canada have joined Dior one after another, and special management of professional managers has been introduced in all important links) and the construction of "training school", so far more than 10000 Dior employees and cadres have been systematically trained, providing talent support and technical support for the expansion management of Dior coffee chain system and the production of Dior. In 2006, the ERP system introduced in cooperation with Oracle (Oracle Bone Inscriptions), the second largest software company in the world, marked the professional deepening of Dior management. Advanced management mode, good image and market leading position will undoubtedly lay a more solid foundation for the sustainable operation of Dior.

With mature management mode and strong follow-up support, Dio Coffee was successively awarded as the Top 0/00 Most Suitable Investment Chain Brand in China in 2004, the Only Headquarters Award for Franchisee Satisfaction in 2004, the Best Franchise Brand in China in 2005, and the Most Influential Franchise Brand in 2005 and 2006, and became a director of CCFA China Commercial Chain Association, a member of the Catering Committee and the Franchise Committee. In 2005, Dio Catering Management Company was rated as one of the top 100 catering enterprises in China by the Ministry of Commerce and China Cuisine Association, ranking 30th, ranking first in leisure catering. In April 2006, it won the highest award in China chain industry-CCFA "Excellent Franchise Brand in China" award. It has been concerned and reported by domestic and foreign media and institutions such as Reuters, BBC, APEC and CCTV. Was rated as the best coffee brand in China.