1, promotion of famous brands:
In the first stage, high-priced educational products are mainly promoted to high-consumption groups. For example, Peking University's continuing education and training is not difficult to promote and its market is limited.
In the second stage, it mainly focuses on centralized teaching and large class teaching. Quick effect and wide coverage.
The third stage is infiltration education, training franchisees and grassroots educators.
2. The promotion of small brands reverses the above process.
3. No brand promotion.
Starting from a branch, a class and a community, we should explore the experience and realize the function of education first: to achieve some success through some education. Then enter the promotion mode of small brands.
Therefore, the corresponding salesman training, it is necessary to do:
1, to let them know the growth stage of educational brand in which educational institutions are located.
2, let them become the first object of education, proficient in educational products.
3. Make them persuasive (from image to eloquence).
4. Let them identify with their own values and integrate with the success of educational institutions. The way is: partnership or commission.
In fact, it is a good choice to turn promising students into promotion managers or branch managers. It not only completes the function of education, but also adds professional strength under the same value system.
Welcome to discuss.
Thank you for your concern.