High-definition camera and condenser microphone are essential entry requirements for major video stations. Its purpose is to create a good audio-visual environment for the following audience.

2. Comprehensive quality requirements.

1. Good image and temperament.

Often an anchor with a good image has a high popularity. Image can be understood as hairstyle, makeup, clothing, decoration, temperament, expression and posture.

State. The first four can be changed in a short time, while the last three can. The exposure of inner qualities. Know your skin color, face shape and figure. Master and understand the colors, styles and matching skills of clothing and decoration, different shapes in different occasions, cover up defects and highlight advantages. Coupled with extraordinary temperament, beautiful posture, bright smile, the occasion has changed, the focus remains the same, or you. Expensive is not necessarily good, it suits you. It is best to foster strengths and avoid weaknesses.

2. Stay online for a long time

The length of online time directly determines the number of its dissemination.

3. Good communication skills.

Anchor skills are also eloquence. Good eloquence, can clearly convey their own consciousness to the following tourists, effectively mobilize the atmosphere at the scene and actively influence others. This is a deeper level. If you have the conditions, you can go to a training institution to participate in some training on speech skills, one is self-confidence and the other is an anchor who can influence others. It is hard to imagine his popularity.

4. Appropriate body language.

Proper body language will help you get closer to tourists. Body language can be understood as the present etiquette. It consists of eyes, movements and expressions.

Have a clear purpose and know what you want to express through gestures. Be precise and concise, and don't make tourists feel clumsy. Be lively and natural, and don't let tourists feel that you are deliberately using gestures to express some purpose you want. Stick to your own nature, and it is easier for the anchor to express his own nature to capture the hearts of tourists. Remember to make visitors feel that the anchor didn't achieve his goal by some gesture. On the contrary, you can feel it is natural, so don't make tourists feel disgusted. Silent language art, the expression should fit the current live broadcast style of the anchor. Don't be false, don't let tourists produce anchors to show off, let tourists produce anchors just to laugh or cry casually. Second, avoid excesses. In the process of expressing anything, the anchor must set a threshold for himself in his heart and let him stop when he reaches his goal. Overexpression can make people feel disgusted. Three taboos are not harmonious. For example, tourists are immersed in the atmosphere controlled by the anchor, and the expression of the anchor is contrary to the atmosphere.

Taboo words of the anchor during the live broadcast.

L is ambiguous. Vague language will make tourists feel disgusted, and they don't know what the anchor's attitude or position is in the current live content or expression. Gossip has nothing to do with the live content of the day. 3. grandstanding has nothing to do with the current live content, bragging.

5. Learn to package yourself.

The layout of the anchor room, the angle of the lens and the warm atmosphere.

6. In addition to the above points. The anchor also needs to master the psychology of tourists and consumers who brush gifts. The anchor is a salesman. How to sell yourself, everyone will recognize your point of view, and then it will be possible to recognize you, and then you will be given expensive gifts. Everything we do is for this purpose.