There are similarities between e-commerce operation and enterprise operation, including research, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, realizing online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.