How do educational companies do business 1 Use knowledge beyond the scope of knowledge.
If you want to really solve a problem, you have to try to use knowledge beyond your existing knowledge to try to understand methods that you have never heard or paid attention to at present.
It sounds difficult, but it's easy to do in practice.
After all, in this information age, I think the most incredible thing is that I can't do it.
Through the Internet and some expert platforms, you can find knowledge, practice, information and even learning methods in almost all fields (excluding nuclear technology, of course, after all, many countries have signed agreements to prevent the proliferation of nuclear technology).
In fact, many excellent people work like this. When receiving an important task, he will assume that he must have knowledge beyond the scope of knowledge and can improve his work, so as to take the initiative to learn and improve.
For example, Robert Cialdini, a professor at Arizona State University, wants to write some scientific works that people can really understand. Unlike many authors, he began to write down his ideas without opening word.
On the contrary, he first assumed that there must be some ways to improve the user experience of scientific works, which was beyond his knowledge and he didn't know before.
So he plunged into the library, found all the popular science works written by famous scientists for amateur readers, and copied down the paragraphs he was interested in, hoping to find some inspiration.
In summing up again and again, he found that all the paragraphs he found boring and difficult to understand were words with clear purpose, in line with expectations and numerous terms. And fascinating popular science articles can always find ways to break expectations through suspense.
Then I applied many methods I found to improve the writing of my book and found it really easy to understand.
Seeing this, many people may ask: If it is so simple, why don't most people do it? Why do most people always revolve around what they know?
Except what we always say? Because it's comfortable A very important reason is that we often underestimate the professionalism of a field.
The above university professor who is doing scientific research wants to write a book, but he doesn't write it directly, because he knows that even though he is an expert in XX field, but? Writing? It is a unique skill in itself, and non-professionals must not do it well.
When most people encounter a new task and new field, they always feel that they can do it well as long as they follow their intuition.
Therefore, to do a good job, the most terrible thing is not the lack of knowledge and specialty, but not knowing your ignorance, not knowing that you lack this knowledge already, and not knowing which field is actually very professional.
Just like Xuebajun's Xueba Software Company, when we don't know how to file tax returns, we will know how to learn knowledge beyond the existing knowledge. However, when we encounter soft skills such as marketing, management, recruitment, shooting, writing, speaking and planning, we often assume that these fields are not professional, and then we are blindly arrogant, working around existing knowledge and avoiding cutting-edge and unknown knowledge.
When you choose to avoid the forefront of knowledge and just work around the existing deterministic knowledge, your life will certainly be very comfortable, but you won't get any additional novel discoveries and exciting results.
Therefore, when you take over an important task, you must not underestimate the professionalism of the field, and you must assume that there must be something that will help you besides all the knowledge you already know.
2. Expand the field of thinking
Thinking domain is all aspects of our thinking when we consider problems.
(PS。 This kind of thinking does not look for academic terms, but uses the definition of this kind of thinking in books that collect copper. )
For example, when you are considering starting a business as an institution, the first thing that comes to mind is high-end one-on-one, low-end one-on-one, and low-end one-on-many.
High-end institutions are one-to-many, expensive, middle-end institutions are one-to-few, and the price is moderate. Low-end institutions are one-to-many and the price is low.
This shows that your thinking range is too narrow (that is, your thinking field is low).
In fact, we can also consider: What do parents care about? For example, you will say: learning effect, service, environment, class length, price, etc.
Then add these variables, you will find that the previous thinking is too narrow and single; but if you comb it again, you will find that some parents in the market do not belong to these three categories. What if some parents who can only pay the middle price are eager for one-on-one service, but don't care about others (such as environment and duration)?
This market opportunity is not covered by the initial simple thinking mode, but it does have opportunities. Yes, this is the opportunity that online education institutions seize.
When you think like this, you will find many other possibilities, such as whether there is an opportunity for high efficiency and low service. Is there still a chance for high time and low price?
so this is it？ Expand the field of thinking? When you are thinking about a problem, you should use the power of the model to force you to think about many aspects to some extent.
For example, most people consider competitors and see who is the strongest in the same industry. Michael porter, a strategic expert who is only about 30 years old in the coming year, put forward? Five-force model Tell us that any competitiveness comes from one of five aspects.
After learning and using this model, every time you consider competition, it is equivalent to forcing yourself to consider five aspects (instead of only considering 2-3 aspects as in the past), thus making strategic decisions more adequate.
This is because? Models? Pass? Make you think about n aspects? Expand your thinking field.
Generally speaking, there are two models commonly used by students: one is a frame and the other is a list.
(1) frame model
Every time you get a product, don't assume that it meets a certain requirement, but cover all the requirements in the whole framework and look for more possibilities.
But is this the only possibility for this special e-commerce to communicate with consumers?
Of course not.
Like what? Product 10 demand? In the frame, there is another one? Save trouble? (reduce the non-monetary cost of consumers) and put it in vipshop, ok? Big-name sale, no need to look everywhere? (Focus on the difference between Tmall and offline sales, and highlight the advantages of aggregated websites).
Then look at other requirements one by one, and naturally you can find more possibilities for the same product, thus increasing the maximum number of all solutions you can think of and reducing the exhaustion of thinking and creativity.
(2) List model
If you use a frame model? Increase creativity and inspiration? Yes, then list thinking is used for screening and checking.
For example, in the marketing process, after finding the main N demand points of the product, many people will choose based on their subjective feelings and think that a certain scheme will be possible.
But this is wrong. People's thinking is always limited. The most powerful judge and strategist in the world can't consider everything simply by evaluating the brain.
This requires the power of lists.
For example, I summarized the demand for a new product selection before? Self-inspection list? Every plan should be put in, and the six principles on the list should be read to reduce self-satisfaction.
In fact, a large number of cases have proved that the list model can reduce errors on a large scale.
For example, John in America? Patients in Hopkins Hospital often have venous catheter infection after operation, but various measures have little effect, including using more advanced equipment, hiring more professional doctors, and formulating strict reward and punishment measures. , to no avail.
Later, at 200W 1, they only made a simple improvement, which reduced the infection rate from 1 1% to 0, 15 months, saving the cost of 200W.
This simple improvement is to provide one for all ICU doctors? Inserting an intravenous catheter? The list requires that all n items on the list must be completed and checked before the work is completed.
The existence of the list forces doctors who think only by intuition and experience to think in many ways, thus avoiding all kinds of mistakes.
In short, if you want to further improve a job, you must study hard, refer to or summarize the model of the job (including the framework and list).
Because people's own intuitive thinking field is very limited, and the existence of models will force you to think in many ways and expand your thinking field.
3. Predictive feedback method
Since we want to study successful cases and refer to the track of success, we must find such a phenomenon:
Every time I see other people's excellent works or great opinions, I always feel as if I expected, not so bad. But when I really want to do it, I find it is not so easy.
This is a typical hindsight bias, which seriously restricts us from learning from any case.
For example, before Nixon's visit to China, many people predicted that Nixon would not visit China and then moved out a pile of evidence; As a result, after Nixon's visit to China, a large number of Americans moved out a pile of evidence, saying that Nixon's visit to China was simply obvious.
So how to overcome this prejudice of hindsight and really understand and learn from the essence of many cases?
The simplest and most effective method is: the prediction-feedback method tries to put itself in front of a decision, then imagine how it will judge, and finally give feedback with the results.
In order to improve real business intuition and judgment, you need to constantly substitute a scene before a great insight appears, then think about it, and then give feedback through the results.
Even when Rumelt, the strategist at that time, asked Jobs what Apple's strategy was, Jobs simply said: I am waiting for the next opportunity. (Later, I really waited for an opportunity in the music field and developed the iPod. )
Then, looking back at the strategic decisions I have to make, I find that some of my thinking needs to be corrected.
This kind? Prediction-feedback? Thinking is often the key to building the ability to judge and inspire. Judge for yourself first, then look at the answer, and finally substitute your own work. It turns out that more ideas have been significantly inspired.
Work in different fields varies greatly, but there are many ways to help you do it better:
* Use knowledge beyond the scope of knowledge.
* Expand the field of thinking through models.
* Go back to the great idea and do it? Prediction-feedback?
These methods are so common and easy to understand, but in fact many people just don't use them.
This is because most people always stick to the rules and always assume that things cannot be changed.
And if you look at it from another angle, I believe that using your extra professional knowledge can change many results, and you will find many differences.
If you are facing some kind of dissatisfaction, you must assume that it can be changed, assuming that even if you don't know it now, there will be ways to change the status quo on Baidu. Try slowly, and you will find that even simple work will make a big difference.
How to do a good job in the management of education and training institutions 1, and change and enhance teachers' management consciousness?
According to modern education and teaching management, primary school teachers are not only an important bridge to impart knowledge, but also an important direct manager. Mainly reflected in:
(1) Teachers are responsible for the management of students and teaching equipment in their daily teaching work, and also directly participate in the management of related teaching.
(2) In the process of lecturing, correcting homework and testing, teachers should realize that they are not only the knowledge giver, but also the manager of the teaching process. This is an important guarantee to improve the effective management quality of primary education and teaching. ?
2. Teaching management should actively mobilize all forces.
Only through the joint efforts of all teachers and students can the teaching quality be effectively improved. According to the successful experience of modern teaching management abroad, to promote the improvement of teaching quality, we must effectively unite all school members, parents and society and actively participate in the teaching management of primary education. Our country has not done enough in school management, which not only causes some deviations in teaching management, but also has a certain impact on the improvement of teaching quality. Therefore, in order to give full play to the effective role of teaching management, we must mobilize all forces, organically combine and actively participate in the school's education and teaching management. Want to do a good job in management, need to pay attention to the following two points:
(1) Strengthen the attention of school leaders, actively mobilize all the forces of the school, and strive to get in touch, communicate and communicate with parents and society in time, so that they can participate in school management.
(2) Schools should establish and improve the organization and system of teaching supervision, and provide effective, reliable and applicable improvement suggestions for teaching reform. ?
3. Create a harmonious, beautiful and democratic teaching environment.
Harmonious, beautiful and democratic teaching environment is the necessary guarantee to improve the quality of primary school teaching. In order to keep the teaching environment in a good and stable development state, it is necessary to build it according to the actual situation of the school. As a manager of educational and training institutions,
(1) Concentrate and constantly absorb various forces to build a comfortable and harmonious teaching environment for teachers, so that teachers will not be disturbed by the external environment, thus affecting the improvement of their own teaching level;
(2) The school should acquire teaching equipment in time according to the situation of each subject, gradually improve the equipment of teaching equipment, and urge the equipment to give full play to the auxiliary teaching role;
(3) School leaders and teachers should give full consideration to students' needs and personality characteristics, and create a beautiful, quiet, harmonious and democratic learning environment for students, which is not only conducive to students' learning, but also can strengthen effective management of students in all aspects. ?
4. Strengthen the effective management of the whole teaching process.
From the traditional experience, quality management only pays attention to the quality inspection, that is, the management is completed through the examination, which seriously ignores the creative management of the whole teaching process. Because the quality of teaching is not checked out, but taught in the whole process, in management, we should shift our focus from checking the quality of teaching in the past to strengthening the management of every link in the whole teaching process. In other words, it is necessary to strengthen the management of teachers' preparing lessons, attending classes, tutoring, homework and correcting. At present, the management of students' homework, especially homework, is far from enough in the teaching management of primary schools in China. The main reasons are as follows:
(1) The time for students' homework is not strictly regulated;
(2) Teachers in all subjects only care about themselves when assigning homework, and fail to realize the harmony and unity of homework in all subjects;
(3) The students' homework burden is relatively heavy;
(4) Some schools can't carry out related extracurricular activities well because of the limitation of objective conditions, or the activities are just a mere formality.
Therefore, in order to achieve effective management of the whole teaching process, we should not only strengthen the macro-control of students' homework, but also strengthen the effective coordination among subjects. At the same time, we should improve the quality of teachers' homework and strengthen the effective organization, arrangement and inspection of school extracurricular activities, so that their extracurricular activities can be truly implemented and the effectiveness of management can be realized. ?
5. The school has strengthened the management of teachers.
For the management of teachers, it is mainly to strengthen the training, further study and assessment of teachers. In general, for teachers, it is necessary to strengthen the organic combination of long-term off-campus and on-campus learning. Through the formulation and establishment of diversified training institutions by the state and relevant education departments, it will be guaranteed from the system. At present, some schools and teachers are restricted by certain conditions, so it is difficult to carry out off-campus study. Therefore, it is very necessary to strengthen the learning in school for teachers.
It is a persistent task for franchisees to explore ways to manage education and training institutions. For the operators of educational projects, if they can digest the skills of the above-mentioned management education and training institutions, they will certainly get twice the result with half the effort on the road of operating education and training institutions. Of course, for investors in education and training institutions, if you can continue to learn more management experience, it will naturally contribute to the long-term development of your store.