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What skills and abilities does a qualified "SEO consultant" need?
North House professional seo answers your questions in North House:

Seo is a systematic project, and 1 and 2 sentences are really unclear. Generally, we can think from the following aspects:

1, the website structure is clear, the columns are not chaotic, and the level is not complicated.

2, the code is concise, there is no junk code, and it is best to meet international standards such as w3c.

3, more original content, more words and less pictures, pictures with alt information.

4. Send less or no garbage, and don't pile up keywords.

5. Don't be superstitious about weight. Weight is not an officially recognized index of Baidu, but a third-party algorithm made by some webmaster platforms.

6. The more outer chains and reverse chains, the better, but the quality.

7. Perseverance, black hat and screen are floating clouds. Temporary emergency may be a long-term solution.

8. The ultimate goal of 8.seo is to facilitate people's search, better provide people with useful and necessary information, and display valuable content more clearly than junk and pure advertisements (if you need to place advertisements, please use Baidu Bidding, Google adwords, etc.). ).

Please keep these in mind, otherwise, everything you do will run counter to seo.

Hope to adopt!

North House professional seo answers your questions in North House:

1. Understand, analyze and predict the hot words in Taobao Station and their ranking.

2. Through hot words, the best-selling categories can be roughly ranked.

3. Combine your own categories and commodities, and sort out useful keywords and long-tail keywords (hot words for scouring, hot words for competitors).

The above 1-3 can be completed by Ali Index+business personnel+third-party tools (such as xx Toolbox).

4. With the hot words of industry and category, you can judge whether your product matches the recent hot search and hot sale products.

5. Existing categories and commodities can be re-planned. For example, now that you are hot searching for short sleeves, you are still pushing them, which is definitely wrong.

6. Optimize the title and product description of the baby in the store according to the category and product keywords.

7. Optimize the automatic reply of Want Want in the store, optimize the classification of goods in the store and the top navigation bar.

8. Optimize keyword thesaurus and keyword bidding for bidding categories such as through train.

There are still many details, waiting for you to learn slowly:)