If we say which method has the best enrollment effect, every principal must have his own answer, but one thing is certain: the recommendation of parents and the praise of word of mouth are undoubtedly the most important enrollment methods. This picture is a survey report on the enrollment effect of Tencent Education on training institutions, and it also proves the role of word-of-mouth marketing. How to expand the effect of word-of-mouth marketing and use the Internet to expand publicity is undoubtedly a good way to expand enrollment!

As the most extensive mobile product, WeChat is destined to be very suitable for WeChat marketing in the education industry;

1. high sharing: marketing enrollment, brand promotion and event announcements can be delivered to the customers you want in time, accurately and effectively, and they are free.

2. Extensive: serve hundreds or even thousands of parents at the same time, and you don't need to spend money, time and energy.

3. Real-time: A platform allows you to instill your educational ideas into your students and their parents in time, and they can also ask you for any information anytime and anywhere, and neither side needs to spend money.

Many principals have also made WeChat official accounts, and the effect is not so good. Not surprisingly, the main reasons are as follows:

1.？ The main participants in the official WeChat account are old students, and little attention is paid outside the school.

2.？ The reading volume of the enrollment plan is ok, but the forwarding volume is not high, and it is still publicized among the old students.

3.？ I can't recruit students from time to time. Doing it once in January or February does not always bring WeChat traffic into the social circle.

So how can we get parents online and use existing resources to expand enrollment?

The core of wechat marketing:

1. Network marketing is long-term, content is not important, frequency is the most important! Melatonin advertising is very common, but with high exposure, the effect is very different.

2. Marketing must be a link. From coming in to going out, if a place breaks down, the effect will be gone.

3. Marketing should be divided into two steps.

Know your face first (it's even more awesome if your parents support you)

Then detonate it with activity. Many school activities are also good. Why is it not effective, or is it not that effective? It is because there is no parent to endorse you. Why not let parents promote it? ?

When you think Apple's mobile phone is good, if Apple suddenly offers a 50% discount, you will definitely buy it! If it's an unknown brand, even a 30% discount may not sell well! !

Wechat enrollment trilogy:

1. How to bring parents and students online?

In the past, the official WeChat account published articles and news, but parents actually just started to be interested. Once or twice, they stopped watching. The main reason is that training institutions do not have the ability to produce a large number of high-quality content. If parents want to know educational information, there are many ways, so we need to find what we are good at to attract parents to visit our WeChat platform.

The most important link between training institutions and parents is children, and the most important link between children and institutions is teaching and homework, attracting parents and children to log in online!

Wechat has added new functions. Online work, online Q&A, my class and parents can learn about the children's performance this week. Children can review this week's knowledge points by logging into my classroom, uploading homework online and answering questions online. Wechat also supports students to recite texts and practice word grammar. Homework itself is a strong demand and sticky. In this way, parents will frequently log on to our platform.

2. How can parents and children actively forward and introduce our school?

Since parents and children are involved, how can parents or children pass it on from mouth to mouth? In fact, whether it is children or parents, forwarding is the effect we want.

Every time a child finishes his homework, he can immediately see the score he got from it. In order to get more marks, he was encouraged to do this task. The end result of the task is that the child forwards our content with one click, and then the child gets reward points. In this way, we have completed word-of-mouth communication.

3. Pre-paving, activity detonation!

With the frequent login of parents and students, children also have the motivation to forward our activity plan! How to use our WeChat platform?

The first stage: serve the old students well and enhance the stickiness between home and school.

Old students are the key to our school and the seeds of our enrollment. It is very important to do a good job in teaching old students. Online work should follow up in time. Teachers should be gathered together to study the topics with high error rate of children and change the teaching methods. Students with poor homework quality should communicate and teach by telephone in time, and be a training institution that makes parents feel responsible!

The second stage: occupy the mind in the early stage.

The frequency of forwarding in the early stage should not exceed 2 times a week, and more content that parents are interested in should be forwarded, such as educational information, family education knowledge and how to communicate with children. The following article is attached with the teaching situation of the school, so as to gradually occupy the mind and establish the brand around parents.

We are now promoting this set of products. If a principal is interested in this teaching enrollment system, you can contact me to see the functions of the product. You can add my micro signal, huangteng 1000.

The third stage: the event detonated the registration

There are at least 5,000 parents of the same age behind 500 parents of old students. Once their minds are occupied, we can detonate the parent circle and bring endless resources through a high participation and new attraction activity. We can consider enrollment discounts, parent classes, Christmas Eve and Halloween activities to attract parents to participate at home.

As we all know, the best way to recruit students is "referral from old classmates". What is the recommendation rate of this method for admissions directors? I have investigated more than 50 training institutions, and the recommendation rate of old students is less than 5%. Why? I tell you, the success rate of this method will be lower and lower, and it is not good to get along with old classmates in time, because the pace of life is getting faster and faster, old classmates are getting busier and busier, and you can't remember your entrustment, because enrollment is your will, not the will of old classmates. This is the fundamental thing.

If you use the above methods to make your WeChat platform, plus intensive reading teaching, encourage these children and parents to send them to friends circle. There are 5 reposts in each circle of friends, and each repost is seen and paid attention by 20 schools, that is, 5*5*20=500 parents join your school's WeChat platform, and your school has 100 children, so your WeChat platform will increase by 60. This is the power of new media! Now you understand how the education industry uses WeChat to recruit students!