Current location - Training Enrollment Network - Education and training - E-commerce operation training course content
E-commerce operation training course content
E-commerce operation training courses include practical shop opening, product operation, visual operation and mobile e-commerce.

First, open a shop in actual combat:

First of all, it is necessary to open the background of cross-border e-commerce and understand the function and location of the background. If possible, it's best to open a cross-border store and do it yourself.

Second, the product operation:

Learn to choose products, open stores, put on shelves, decorate PC, decorate mobile phones, promote decoration, decorate baby details, set up store marketing, build baby names, and operate the second-phase products. E-commerce operation training mainly studies market analysis report, product schedule, product selling point copy, product promotion plan, post-purchase link setting, data analysis report and user operation plan.

Third, the visual operation:

Through video script, video shooting, product refining, four categories of page design, VI standard system formulation.

Fourth, mobile e-commerce:

Mainly research, plan, implement live broadcast, short video shooting and editing, official WeChat account, H5 page, personal micro-store construction, microblog promotion scheme, community fission, and community activity planning.

The significance of e-commerce operation training;

1, can understand the e-commerce industry.

E-commerce operation training helps students to understand the development history, present situation and future development trend of e-commerce industry. This is especially important for an e-commerce practitioner, who can learn about the common problems in the operation of e-commerce and their solutions.

2. Master the operation skills of e-commerce.

E-commerce operation management training can help students master the skills of e-commerce operation. Including but not limited to: e-commerce platform construction, commodity planning and promotion, data analysis and operation management. Mastering these skills is very important for the competitiveness of e-commerce practitioners.

3. Improve professional quality.

E-commerce operation management training can also improve students' professional quality. Including teamwork, communication skills, customer psychological analysis, leadership, etc., are all essential qualities in e-commerce operation. With these qualities, e-commerce personnel can better deal with all kinds of complex scenes and problems in their work.