What is the role of new media in the training industry? The training industry mainly uses new media to do two jobs: drainage and user retention.

Drainage is well understood, which is equivalent to traditional market behavior;

User retention refers to the unregistered users who will be obtained through drainage, and let them pay attention to us for a long time through operational means to prepare for the subsequent transformation;

What is the main job of training new media in the industry? Now that we know the above functions, it is easy to know the specific work, that is, to introduce the resources of each platform into our own resource pool through operational means (drainage process), and then operate the resource pool to make users pay attention to it for a long time (users keep it) and transform it (the transformation of offline institutions is generally completed by consultants and teachers, and new media operators can complete the task only by guiding online parents to campus).

What platform should the new media in the training industry do? Of all the platforms, which one should I choose?

The general resource library is definitely doing WeChat for two reasons: everyone has it and can pay directly.

Other platforms can establish multimedia matrices according to their own conditions.

The main job of training new media in the industry is to talk about routine and specific work:

1. Soft text, etc. We should think about the theme of the article to be written according to the dimensions of actual activities and current publicity courses, so as to cooperate with the product promotion and platform drainage work of the organization (I talked about the specific writing template in the previous video, and interested friends can go and see it)

2. Fission activities, which promote the fission of platform fans through activities.

3. Transform activities and guide parents to participate in activities in offline institutions.

4. Keep and activate the users in the resource pool, and cooperate with the campus and teaching departments to keep and activate the users in the resource pool.

5. Advertising, through cooperation with other places from the media platform, to transform the platform of their own institutions.

6. Other work, do a good job in the research work of competitive institutions, the collection of industry information, the portrait work of target groups and other daily work-related work.

The above is for reference only. Pay attention to me and share the operation and management experience of teaching and training institutions every day.