I think this kind of on-site awareness should be manifested in the image design orientation and hosting style orientation of the hosts hosting different columns.
From a macro point of view, the image design orientation of the host should be to clarify the public image of the host in society. From the microscopic point of view, it refers to the specific image of the host in the program. The so-called image does not refer to the appearance characteristics of the host, but refers to the overall image with comprehensive significance, which is the overall impression of a host's thoughts, feelings and behaviors in a specific program to the audience. As the role of mass media, the host should not only represent specific political and economic interests, but also meet the needs of the audience. Television is the news propaganda organization of the party and the government, and its nature determines that the public image of the program host is the propaganda worker and journalist of the party. Television is a mass media, and it can't appear in front of the audience as an expert and scholar, let alone as an performing star, but as a friend who can communicate sincerely with the audience. It's just that this friend, besides equality and kindness, should be a good friend in all aspects such as ideological cultivation.
Who doesn't like healthy, enthusiastic, sincere, friendly and always inspiring friends in life? Therefore, the public image of our program host should be an approachable party propagandist and a friend loved by the audience.
The TV host is the intermediary between the program and the audience, which shortens the psychological distance between the audience and the disseminator. Only when the host understands the program and correctly analyzes himself can he be integrated with the program. The personality charm and knowledge revealed by an excellent program host in his in-place hosting can add luster to the program and become the symbol of the program, which makes many viewers prefer the program hosted by him because they like the host. Therefore, having a program image accepted and welcomed by the audience is another meaning of the image positioning of the host.
If the host wants to be the symbol of the program, he must be unified with the image and style of the program. In the image positioning of specific programs, we must first accurately grasp the positioning of the program, that is, understand the purpose, content scope, form and style characteristics of the program, especially pay attention to the difference between this program and similar programs; Secondly, it is necessary to make clear the clients of the program, understand their psychology and needs, and then further analyze what qualities the program needs the host to have; Finally, on this basis, fully understand yourself, know what advantages and disadvantages you have relative to this program, combine your previous understanding, strengthen your advantages that are suitable for this program, and avoid some things that are not suitable for this program. In this way, through the analysis of these closely related programs and audiences, the image orientation of the host is initially formed. For example, when we host economic programs, we should reveal and analyze various economic phenomena and problems with keen, thoughtful and capable temperament according to the nature of the programs.
The scene consciousness of the host is also manifested in the positioning of the host style. How to set this? Generally speaking, the host style refers to the artistic features and personality characteristics formed by the host when hosting the program.
There are many reasons for the formation of the host's style, which are not only related to the host's own conditions, but also related to his external environment. Because the host's thoughts and feelings, life experience, aesthetic taste and knowledge level are different, the understanding and expression are bound to be different, and the needs of the times, national habits and life characteristics will inevitably have a direct impact on the host. It also determines the unique hosting style of the host.
Different times, different host characteristics and styles also need to use different tone and tone. Tone is the sound form of sentences under the control of specific thoughts and feelings, all of which come from the careful analysis and concrete feelings of the program content. Different content should have different moods. Express different thoughts and feelings in different tones. The keynote is the artistic re-creation of transforming words into language according to the specific content. Before hosting the program, the host should have a comprehensive and profound understanding of the content of the program, master some of the most vivid and valuable news materials, and accurately grasp the identity, identity, status and experience differences of the audience, or respect for celebrities, sincerity for the elderly, sympathy for the needy or care and consideration for the injured. This simple and understanding attitude is easy to communicate with the audience and let the audience feel something in this harmonious and close picture.
There are countless TV programs, which can be divided into news, variety, social education, sports, children and economy according to the nature of the programs. Different types of programs require hosts to have different requirements in knowledge structure, professional ability, personality characteristics and other aspects besides ideological quality, professional quality and language ability, and their hosting styles are also different. For example, news commentary hosts need keen news literacy and profound speculative ability; The host of variety show should have certain artistic accomplishment, bright appearance and elegant posture; Sports program hosts should have solid sports knowledge and flexible and alert response; Children's program hosts must first have a childlike innocence, rich imagination and lively and lovely personality; Economic programs have a large content package, which requires higher knowledge and reaction ability of the host.
In addition, the host's hosting style is also related to the play of on-the-spot coping skills. Improvisation is a very high hosting skill for the host, which requires a reasonable fit with the host's hosting style and the final effect of the program. Generally speaking, information programs or program fragments without communication objects are most likely to achieve the consistency of on-the-spot effect and final effect, because the host presides over such programs completely according to the preset text, and there is no omission or distortion of information. When the host communicates with people in the program, it is easy to block the spread of information. For example, the host didn't prepare enough in advance, didn't know enough about the subject of the interview, didn't grasp the style of the interviewee, and communicated mechanically according to the preset plan, without temporary treatment, which could not achieve the ideal effect. If the host wants to be perfect in the program, he should not only pay attention to the perfection of the host style, but also pay attention to improving his comprehensive quality and self-cultivation.
In my opinion, the first thing a host should pay attention to when hosting a live program is how to realize a very harmonious and natural communication atmosphere. In this regard, we should make a clear style orientation according to the basic content of the program, and the host should make a clear style orientation according to the specific content, so as to be aware of it; The basic atmosphere of the program should be carefully designed and several ways should be envisaged; When hosting a program, the host should be sensitive to the change of the scene atmosphere, make adjustments in an appropriate way, and always maintain proper limit during the hosting process, so as to ensure the ultimate success of the program.
Secondly, I think the host should not pursue specific program effects in the process of live hosting. For example, the warm atmosphere of popular variety shows does not have to be achieved through the exaggerated performance of the host. Some serious interviews don't have to be reflected by the host's low tone or plain expression. In this regard, the host should always have an imagination of the best effect of the program in the process of hosting, so as to make adjustments in time.
Finally, I think the host will often be interrupted by various factors when recording the program on the spot. The appearance of this phenomenon can easily make the host lose the basic grasp of the program rhythm. In this regard, we should have a clear grasp of the paragraphs of the whole program in advance. In the process of hosting, when the host suddenly realizes that he has lost control of the rhythm of the whole program, he should stop in time, adjust his expression, and strengthen the rhythm with language, expression or other gestures, which is natural and appropriate.
In short, the host is the bridge between the program and the audience. When hosting a program, the host should not only show the creativity of the program, but also arouse the interest of the audience. Only in this way can TV programs become a unity with both individuality and complementarity.