Many people have the same impression of peace: severity. This is especially true for the training of salesmen, and this feeling can be clearly realized from the beginning of training.

According to the reporter's understanding, a new insurance salesman has to undergo strict screening from joining Ping An Insurance Company to being able to engage in insurance business.

First of all, new employees have to go through a set of systematic tests introduced from the United States to see if they are suitable for the insurance industry. Because in Ping An's view, everyone in this world has a place suitable for him. If he can work in his best field, he will make the fastest progress. Therefore, Ping An tried to find the "most suitable" insured object from the very beginning.

After the exam, I began to participate in the 7-day training.

The seven-day training can be roughly divided into three parts: "communication, explanation and promotion". Among them, communication mainly refers to various skills of communicating with people, explanation refers to the understanding of various types of insurance in Ping An, and convenience refers to various matters needing attention in signing the bill with the insured at last.

After the training, the trainees will also participate in the 26 Rules for Practitioners formulated by Ping An Company and the Exhibition Certificate of China Insurance Regulatory Commission for Acting Practitioners issued by the State Insurance Regulatory Commission.

That's not all. There will be a customs clearance meeting at last. Customs clearance meeting refers to simulating a scene of communication with customers during inspection. Candidates choose a role to interact with the examiner. After these examinations, newcomers can carry out various insurance businesses.

It can be seen that when a newcomer comes to Ping An Insurance, he does not want to do insurance, and he must pass these rigorous examinations one by one to be competent for the post. An employee of Ping An, who asked not to be named, told the reporter that if the country did not issue the resettlement and re-employment index of Ping An Insurance, the threshold for entering Ping An Insurance would be higher.

Chengxin training

Honesty is the foundation of insurance company's survival. The most important thing in Ping An Insurance is quality management. Although the assessment indicators in Ping An Insurance are very strict, employees are not allowed to do business by hook or by crook. Once such a thing happens, peace has always been "killing without forgiveness."

In Ping An Company, a training lecturer surnamed Chen told a reporter such a true story.

There is a very young salesman. Usually in peace, the performance is very good, and the performance is remarkable. The company is going to promote him. Unexpectedly, something happened and he was finally expelled safely.

The reason is this: once his girlfriend resigned because of unsatisfactory work, but his girlfriend belongs to the kind of girl who loves vanity and wants to buy some jewelry necklaces without money. Just then, the salesman just received the renewal premium from three people, but it was not handed over to the company on time. According to the company's regulations, the premium should be paid to the company within 24 hours after receipt, but the salesman took a loophole because the insurance period has a grace period of two months, and the payment within these two months is regarded as valid. So, in order to satisfy his girlfriend's desire to buy jewelry, the salesman misappropriated the premium privately.

Unexpectedly, during this period, one of the customers had an accident and then reported the case to the company for claim. However, as soon as the report came out, the company found that the customer did not pay the premium, and the customer was shocked. He obviously handed it in for more than a month. How can he say he didn't pay it? So I checked in the insurance company and found that it was caused by misappropriation by this salesman. In a rage, the customer sued the salesman. At the same time, Ping An Company immediately cleared this salesman and reported it to the "blacklist" of the China Insurance Regulatory Commission, which means that this salesman will never have a chance to step into the insurance industry in his life.

And to make salesmen have such consciousness from the first day they step into peace, it is inseparable from strict quality training. Trainer surnamed Chen told reporters that quality education is the most important lesson for all security personnel in all their studies, and the most important thing is to make every employee feel his sense of responsibility.

Chen's training lecturer gave the reporter such an analogy to illustrate the importance of cultivating a strong sense of responsibility for the company.

Quality training

To have high-quality training quality, we must first have a high-quality training team.

Ping An's training lecturers are mainly divided into three categories. One is from those excellent salespeople, and at the same time has strong communication and training skills. One kind is those college students majoring in insurance, who mainly explain some theoretical things to employees in the company; There is also a class of professional lecturers all over the world hired by Ping An with high salary.

Ms. Xu is a part-time lecturer who grew up as a salesman of Ping An Company. According to her introduction, in Ping An, even part-time lecturers should have a strict assessment system.

First, you must be engaged in insurance business for more than one year; Second, you must have at least a college degree. Only with these two conditions can we speak in the department first, and then choose the top three to speak in the division. You can only participate in part-time lecturer training after passing the speech, and you can only be promoted to a one-star and two-star class after passing the training assessment.

Although Ms. Xu has only been in Ping 'an for two years, her performance is good. She has done political and ideological education in enterprises before, so she has a certain foundation in this respect. Then through my own efforts, through layers of efforts, I finally became a part-time lecturer. As for why she wanted to be a lecturer, in her own words, she said, "Although my performance is OK, I hope to share my experience and lessons with more people. I don't care about the lecture fee. "

According to the reporter, most of Ping An's part-time lecturers didn't get this qualification for money. Most of them hope that through their own communication, more colleagues can do better. At the same time, it is not difficult to see that the concept of "one person is not good and everyone is good" can be seen everywhere in peace. These part-time lecturers are all voluntary, and they have made such efforts in order to do their work well. Seeing such a scene, we can easily understand why China Ping An enjoys such a high reputation in the insurance industry in China.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.