At this time, Taobao began to advocate small and beautiful online stores, and Ma Yun's father kept repeating it, so that there was no difficult business in the world. Merchants began to pay more attention to the all-round packaging of products, and more and more B-box creative shops began to emerge. Data Rubik's Cube has also become another tool. At first, it is difficult to make money through train, but hard-working people can still make money, at least better than working. At this time, companies to operate also began to appear, and more and more titles of gods impacted the eyes of more people who wanted to enter Taobao or just started to do Taobao.
Mobile phone traffic accounts for more than 90% in the middle and late period, and the conversion rate tends to be stable. With the disappearance of PC tofu, business people came out, and the operation became more detailed and data-based work. The concept of "collection plus purchase" came out, and the emergence of brushing flow and shopping cart collection has become a variety of training institutions, and even brushing has become a more refined work. Online celebrity shops are also slowly emerging, with a large number of bloggers and beauty shops. The cat shop I made for others, which is also a green shop from DSR, has been completed in the top.
With more roads to walk and more scenery to see, I naturally want to go further. Unable to hold back the commotion, he left the store he had opened for two years before and opened his own shop.
When I became the boss, I thought I could control everything easily. In the end, I found that this optimism without a global view would devour me. In order to save costs, another small partner and I carried half of it, and the sales volume was average, but because of the choice of products and funds, we couldn't control it ourselves. Even if the outer packaging and pre-sale and after-sale are good, the details of the pictures are not fully familiar with the market, and there is no way to make a profit. When you stand outside and watch, you think many things are simple, but if you are an insider, you will really be confused. As the saying goes, the authorities are fascinated and the bystanders are clear. In fact, the authorities here are most aware of our own difficulties and efforts, while the onlookers feel very simple and clear because they don't know enough. In that life that I was almost only interested in tinkling, I began to suffer from frequent insomnia, and I was also taking orders at parties with friends, which made me irritable and unable to control my emotions. This period of time makes me feel that being strong is sometimes not a good thing. I will put invisible pressure on myself, and the pressure on myself will make me breathless.
Some people may ask, why can you do well at work but not yourself?
There are many possibilities for this problem, perhaps luck, perhaps channels, perhaps funds, perhaps products themselves and teams, and so on. But after the dividend, successful replication is really not that simple.
After trying all means, I found that there was no way out, so I chose to give up. I rested at home for 2 months in the New Year and found that sometimes I can see things clearly when I am idle.
So last year, I made a comeback and started working again. If I choose a good direction, I must do it with my heart. It is not difficult to get up, and it is rare to have the courage and confidence to run again.
As a women's clothing store, it took two months to prepare for the test from the off-season, and then it took a month to rush the new store from level one to level four when the peak season came. From 0 to monthly sales of millions, except for the top 20 evaluations, the rest are not brushed. Because I have always hated brushing, I feel very depressed. I have checked it before, which is quite boring. During that time, I was very busy. The boss always gives out big red envelopes in the group. I am so busy that I fall asleep as soon as I touch the sofa after going home for dinner. Yeah, it's cool.
Later, after a period of time, because of the serious quality problems of the goods, the sales volume declined, which was beyond my control and I could only try my best to solve it. Operation is by no means Zhuge Liang who can control everything, but a person who makes rational use of existing resources to meet as much as possible. The so-called products are children, and we are all people who transport and nourish children.
By this year, Taobao has begun a comprehensive reform, and the homepage of mobile phone Taobao has changed. For several years in a row, the vigorous promotion of Taobao Live has achieved very high returns. All shops began to promote live broadcast, and online celebrity shops blossomed everywhere. 6 18 has been the same as JD.COM for 20 days. Double Eleven advertising space sold higher, the through train was completely revised, the font was smaller, and even the core calculation formula of quality score was changed. Then, the business personnel were completely shuffled, the market situation and competition were broken up and reorganized, and the price was raised. Even, even TM found yesterday that the "commodity module" was changed to "category", and a module that looked at its own store data became a more detailed charging item.
In the first half of my life, there was no particularly good style, which made me feel more and more limited. You can't make a product without brushing and refining. There is really no operation like god. In the face of good products, as long as you pay more efforts and intentions, you may get the desired results, while bad products may not be profitable even if you pay more. There is no script in life, and meeting is mostly accidental. I haven't made any money since I settled accounts for half a year. It started slowly in September, but this feeling is getting deeper and deeper.
Is this a bonus period? Maybe it is for a small number of people, but more goods are struggling to survive at higher costs, lower profits and even losses. It can be said that without a good supply chain, good goods and good funds, it is basically impossible for you to achieve great volume. Some technologies are also being updated, but the core principles will not be completely subverted. In the final analysis, it is common and basically known. In the past, it may be the 28 th principle for Taobao, but now it can be said to be the elimination system. Although we know that this is an inevitable stage of development, not everyone can feel the cruelty at this time and come out in time.
Calculate an account,
It's expensive to brush a bill.
Through train is very expensive.
The drilling exhibition is good, but it is not cheap.
Expensive labor costs
Packaging logistics is expensive.
cut-throat competition
Activities are very expensive.
Business consultants can't decide? If you can't do it well without data, you must decide how much the whole set costs, as long as the original price is 39999 and the current price is 29999. Advance order as soon as possible!
Seeing this, are many small sellers desperate? Yes, because this is the reality. Now Taobao is not an era of mom-and-pop shops, nor is it an era when ordinary people can create myths. Yes, Taobao technology is transparent, but there are so many details. A new rookie wants to learn. Do you still have so much time and energy for you to learn?
Paying attention to marketing, packaging, operation and team now is not that there is no road to success, but there is no shortcut. There are more things to have, wave after wave, but more are shot on the beach.
So how can we make a profit? As I said before, we must break away from the limitations, stand at a higher level, have a complete industrial chain, and have certain strength to participate, instead of putting all your eggs in one basket. If there is no such platform, maybe giving up is the liberation. Direction, orientation and hard work may be the title of this era.
The friends I know have also successfully made some better shops. At this stage, some people are looking for a breakthrough, because Taobao is changing, e-commerce is changing and the environment is changing. How to do it without changing or thinking?