Experience and harvest of marketing training (1)
With expectation, I was lucky enough to attend the XX20xx marketing training course. Through a week's active participation and dedication, I have made great progress and gained effective results in the training of management ability, financial accounting foundation and related systems, compliance management and legal environment, and how to improve the service ability of agricultural insurance and property insurance. All this can not be achieved without the trust and cultivation of leaders. Without the affirmation of the leaders, I wouldn't have the opportunity to participate in such a high-level, high-standard, super-intensive and over-quota marketing training and promotion class. I would like to express my heartfelt thanks to all the leaders! The courses of the marketing training class are tense and orderly, and the atmosphere of the training class is serious and lively. Looking back on unforgettable days and nights, I gained a lot and felt deeply. Now I will report my experience in this marketing training as follows:
First, attitude determines everything, and thoughts generate power. From the study manual of the training class, I noticed the four-word study declaration. It says: I promise to cherish every opportunity with gratitude. To this end, I will devote myself wholeheartedly, think positively, communicate sincerely, be willing to share, sum up carefully and apply what I have learned. I will actively apply what I have learned to work practice, consolidate the learning effect and improve my work skills. I will go all out to study! From the beginning, I regarded it as my little alarm clock, reminding me at all times to regard the correct attitude as the beginning of success and harvest. Milu once said: Attitude decides everything! Only by recognizing the necessity and importance of learning from the heart can actions become spontaneous and conscious and produce good and positive results. The one-week course of the training course also effectively proves this point. In the training class, the teacher once asked us to seriously think about such a question: how to learn during the training class, what do you want to learn, and what expectations do you have for yourself after learning? I think, first of all, we should have clear goals, build confidence, integrate theory with practice, and strictly observe discipline. Start with little things and make steady progress towards big goals. We should not only listen to every class with full enthusiasm and concentration, but also learn the teaching skills of the lecturer. Interactive style should also communicate with colleagues in various regions and draw more nutrition and inspiration from them. Every partner is a teacher, and every partner has a bright spot, which is worth appreciating and learning. How many times can there be such an opportunity in life? Is there any reason not to cherish and work hard? A positive attitude is the fundamental guarantee of progress, and a good attitude itself is a valuable asset. Always pay more than others, always work harder than others, always learn more than others, and always get closer to success. This is one of the feelings that the training class gave me.
Second, develop good habits and reflect the training style.
The so-called success is that success comes naturally. Success is a process of habit. Therefore, the formation of good habits is crucial to success. A person's glory is by no means accidental, nor is it an overnight event, but after years of hard work and ups and downs of life. And the good habits they develop can accompany them all their lives. First-class training style should start with developing good habits. There are many details in the training class. For example, in order to ensure the training effect, please design the ringtone of the mobile phone to vibrate or mute; Please strictly abide by the course convention in the course. Keep the surrounding environment clean and tidy, and students are not allowed to smoke in public areas outside the lounge; Dress neatly and pay attention to it, and strictly perform the leave formalities. This fully reflects the good intentions of teachers. An army that comes at the call, can fight when it comes, and can win the war must be an army with good habits, strict discipline and excellent work style. The closed study and training of the training class are tense and enjoyable. Everyone is committed to the pursuit of competition, Excellence and challenges. Integrating old knowledge and learning new skills is the goal. At the same time, I think the cultivation of good habits is also one of the essential contents. The formation of good habits is a long and arduous process, and the training course is a good base for promotion and correction, because there are friendly tips and selfless help from the partners in the whole jurisdiction, as well as strict supervision and enthusiastic concern from the teaching teachers. A strong learning atmosphere and environment will undoubtedly make the learning progress faster and faster.
Third, enrich knowledge education and improve professional skills.
The constant presence of many companies at home and abroad has brought new opportunities to our company, and at the same time, it has also made us face higher challenges. How to strengthen marketing management, how to expand the market quickly and effectively, how to improve and perfect the grass-roots management system, how to improve the overall quality of marketing personnel, how to break through thinking and innovation, etc., have become a series of urgent problems before us. Facts and practice have proved that only through professional training and standardized education can we improve the comprehensive quality of front-line supervisors, thus improving the core competitiveness of the company's marketing business, and the sustained, healthy and stable development of the business can be fundamentally guaranteed. From the strategic height of the company's survival and development, enriching marketing knowledge education, upgrading various insurance professional skills training, and learning and absorbing advanced marketing and service concepts at home and abroad are the core requirements of this training course, which is also the fundamental requirement for me to participate in this training course.
The course of marketing training is from simple to deep, which can be realized that it has been carefully considered, arranged and designed by company leaders and teachers. Especially the training of MTP management ability development, I really benefited a lot. Through Dong Lixu's wonderful speech, I deeply realized my weakness in daily management and the gap in principle, which made up for my lack in learning management skills and communication skills.
The result of competition is nothing more than survival of the fittest. The market is like a battlefield. It is not enough to have the courage and courage to win the war. Insurance marketing is in a good sailing period, at the same time, the marketing market will also be surging. As a grass-roots insurance manager, in addition to mastering rich knowledge, holding a correct attitude and good habits, practical skills are essential. The improvement of skills must be through a lot of practice and drills, and finally let the market test the feasibility.
Although the marketing training course is over, the new journey has just begun. I will put the knowledge, attitude, habits and skills I have learned in the training course into the intense and orderly practical work, and with perseverance and serious and rigorous style, I am determined to strive for the brilliant cause of PICC P&C in China for life!
Experiences and Gains of Marketing Training (2)
Although I have worked for some time, I still know very little about marketing, so I am very grateful to Mr. Xu Zhenyu, the chairman of Mei Ting Decoration, for providing us with training and learning opportunities, which has given me a deeper understanding of marketing, and I am also very grateful to Mr. Xu Zhenyu for his selfless spirit of giving everything without reservation. Through training, I learned some new knowledge about marketing and how to develop enterprises, and learned in practice how important it is for enterprises to cultivate a high-performance marketing team. In the field of natural science and technological science, we can adopt the principle of taking the most advanced achievements in the world for our own use, but in marketing, we cannot directly mechanically transplant foreign systems, but must combine our national conditions, market conditions and the actual situation of enterprises to create our own marketing and sales system so that foreign things can serve China.
The ancients said that those born in Huainan were oranges, and those born in Huaibei were oranges. Leaves are similar to disciples, but they taste different. What's that? Soil and water are different. (Yan Zi Chunqiu). So in view of the gradual maturity of our decoration industry, we have to start with sales.
Here, I combine my own work practice and some thoughts after attending the company's marketing training, and talk about some superficial understanding on how to enliven the marketing work for everyone to learn and communicate.
I remember Sun Tzu's Art of War said that more is victory and less is failure. If you don't fight an unprepared battle, everything will be established in advance, and if you don't plan ahead, it will be abolished. Any important thing requires necessary preparation and careful planning in advance to ensure the achievement of the goal. Sales is a complicated job. To make the sales successful, it is necessary for the sales staff to make necessary preparations.
The main purpose of the preparatory work is to have a well-thought-out plan, so that the next step of approaching customers is highly targeted, and it can be carried out step by step in a planned way to avoid mistakes and strive to complete sales actively and efficiently.
1, material preparation
Personally, I think that preparing the materials well is to help the sales staff establish a good negotiation image, form a friendly, harmonious and relaxed negotiation atmosphere, and let customers feel the sincerity of the sales staff. Material preparation, first of all, is the salespeople's own appearance temperament. With a neat, generous, neat and dignified appearance, they leave a good first impression on customers in terms of moral quality, work style and living atmosphere. Secondly, according to the different purposes of the visit, the sales staff should prepare necessary items with them, which usually include materials needed by customers, finished decoration products, price lists, contract documents, environmental protection agreements, paper and pens. Prepare the materials carefully and don't leave anything behind, so as not to make mistakes in the interview or leave a bad impression on the customers. Don't pack too much. The appearance of travel-stained will give the impression of passers-by and affect the effect of negotiations.
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